Symfony MeetUp presentation by Thilanga Pitigala on OroCRM and its integration potential with other systems such as Magento and POS systems.

1. Thilanga Pitigala
Tech Lead @ :Metronome

2. First let’s make sure we understand
what CRM is.
“Customer relationship management (CRM) is a system for managing a
company’s interactions with current and future customers. It often involves
using technology to organize, automate and synchronize sales, marketing,
customer service, and technical support.”

4. OroCRM
Open source CRM with built-in marketing tools for your
ecommerce business.
It's marketing automation tools for commerce companies
make it easy to track and segment customers across multiple
channels.

5. Who is behind this?
1. Magento
a. X CTO
b. X VP of Worldwide Sales and Channel for
Magento
c. X Lead Architect

6. if You are crazy about Magento like me
You will love this. Coz they are X Magento :D
else
It’s Symfony2 after all.
Nah trust me. It’s super cool

7. What is the problem?
Businesses with lots of customers, But we really don’t
understand them (Marketing, Sales, Product, Support)
or
too many data from different sources
● Web sites
● Retails
● etc….

8. What’s in the BOX??
● Standard CRM features (accounts, Leads etc)
● Reports and Dashboards
● Flexible and Rule Based Workflow
● Multi-Channel Account Merging Across Channels
● Segmentation
● Multiple Businesses (Company)
● +

10. How is it different to other CRMs
● Open Source from the heart
● Built for Developers
● Oro Business Application Platform allows for
rapid custom application development
● Marketplace place for Oro Extensions

11. Popular Extentions
● OroCRM Mailchimp Integration
● Magento Connector
● OroCRM Mandrill integration
● SynoFullContact (Social info by email)
● + more everyday

12. Case Study

14. DEMO

15. Thank you.