How to Use LinkedIn to Transform your B2B Marketing
1. How to use LinkedIn to transform your B2B Marketing
By David Reilly
2. About me
B2B/LinkedIn Training Workshops
- Digital Skills training for Professional Services, LinkedIn, SEO, Social Media, Mobile Project
Management
I manage a Digital Innovation Networking Group
-Future Thinking in Digital Marketing
Digital Acquisition Consulting
-SEO, Customer acquisition, content marketing, sourcing agencies
7. 2009 2010 2011 2012 2013 2014
Inmillions
15
8
4.5
3
1
10
1) UK Membership Growth
Direct access to 15 million candidate profiles of valuable and important
information
19. Join relevant Groups
You can link to 3 Groups via your
company page
Your profile is 5 times more likely
to be viewed if you have joined or
are active in a Group
20. Use Inmail
Use InMail to connect directly
Linkedin Allows 25 direct inMails
per month for a paid subscription
29. Integrate Slideshare into your profile
Presentations are one of the best
ways in which professionals
capture and share their
experiences and knowledge,
which in turn helps shape their
professional identity,”
30. Showcase pages
Segment company pages by
product and service
Host content for that product and
promote it to an individual
segment
31. Use Images, infographics and video
Company updates with images
have a 98% higher engagement
rate than those that don’t
Source: Social Media Week
32. Summary
• Exceptional reach and access to customer data
• Trusted environment
• Reaching people at the start of the sales funnel