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1
2
I’mMatt.
3
Brooklyn
Summer 1976
3
Brooklyn
Summer 1976
Great Grandfather’s
bronze sculpture
3
Brooklyn
Summer 1976
Great Grandfather’s
bronze sculpture
Stage perfomance
led by my sister
3
Brooklyn
Summer 1976
Great Grandfather’s
bronze sculpture
News: Apple
Computer formed,
Concorde begins
service, US turns
200, Rocky hits
theaters
Stage perfomance
led by my sister
3
Brooklyn
Summer 1976
Great Grandfather’s
bronze sculpture
Creative Director
worrying about the
Carter/Ford election
coming up in
November.
News: Apple
Computer formed,
Concorde begins
service, US turns
200, Rocky hits
theaters
Stage perfomance
led by my sister
4
Poland
Summer 1976
News from Poland:
First major workers
strike & massive
protests, crazy
movie posters, ABBA
visits
4
Poland
Summer 1976
News from Poland:
First major workers
strike & massive
protests, crazy
movie posters, ABBA
visits
4
Poland
Summer 1976
News from Poland:
First major workers
strike & massive
protests, crazy
movie posters, ABBA
visits
4
Poland
Summer 1976
News from Poland:
First major workers
strike & massive
protests, crazy
movie posters, ABBA
visits
5
IworkatBlueStateDigital.
6
Weuseinspiredideastohelp
brands,charities,and
institutionstalktotheirmost
importantpeople.
7
Inspiredideas
Design Can’t Do it All: A bit about Blue State Digital
7
Inspiredideas
cancomefromanywhere.
Design Can’t Do it All: A bit about Blue State Digital
8
Design Can’t Do it All: A bit about Blue State Digital
Inspiredideas
Whatgoesinto
?
9
Design Can’t Do it All: A bit about Blue State Digital
Innovative
Inspired ideas often build on old
ones, but add novel elements or
reframe challenges. 

Google

9
Design Can’t Do it All: A bit about Blue State Digital
Innovative
Inspired ideas often build on old
ones, but add novel elements or
reframe challenges. 

Google

Drive Action
Inspired ideas give people courage
and permission to change their
behavior or surroundings.

Freedom to Marry
9
Design Can’t Do it All: A bit about Blue State Digital
Innovative
Inspired ideas often build on old
ones, but add novel elements or
reframe challenges. 

Google

Enjoyable
Inspired ideas are fun to explore
and contemplate as experiences,
even if they are challenging.

UNICEF
Drive Action
Inspired ideas give people courage
and permission to change their
behavior or surroundings.

Freedom to Marry
9
Design Can’t Do it All: A bit about Blue State Digital
Emotionally resonant
Inspired ideas evoke (or provoke)
feelings that can never be
quantified through data alone.

Barack Obama Foundation
Innovative
Inspired ideas often build on old
ones, but add novel elements or
reframe challenges. 

Google

Enjoyable
Inspired ideas are fun to explore
and contemplate as experiences,
even if they are challenging.

UNICEF
Drive Action
Inspired ideas give people courage
and permission to change their
behavior or surroundings.

Freedom to Marry
10
Butit’snotjust

aboutinspiredideas.
11
Orthebiggestdata
12
Oragreatheadline.
13
Andit’snotjustaboutdesign.
14
Design Can’t Do it All: Feed Framework for Creative Sanity
It’saboutthe
approach.
14
Design Can’t Do it All: Feed Framework for Creative Sanity
It’saboutthe
approach.
*And, naturally, as a creative
director I needed an acronym
*
F
E
E
D
14
Design Can’t Do it All: Feed Framework for Creative Sanity
It’saboutthe
approach.
*And, naturally, as a creative
director I needed an acronym
*
F
E
E
D
FO
C
U
S
EM
PA
THY
EN
ER
G
Y
D
ESIG
N
15
Design Can’t Do it All: Feed Framework for Creative Sanity
Keepyoureyeson
theprize,whetherit’s
winningtheworkor
winninganelection.
FO
C
U
S
EM
PA
THY
EN
ER
G
Y
D
ESIG
N
16
FO
C
U
S
17
FO
C
U
S
(Pardon me while I take
this excuse to show
several Obama Photos)
18
FO
C
U
S
19
Design Can’t Do it All: Feed Framework for Creative Sanity
Fullyunderstand
thepeopleyou’re
tryingtopersuade
orconvince.
FO
C
U
S
EM
PA
THY
EN
ER
G
Y
D
ESIG
N
20
EM
PA
THY
21
EM
PA
THY
22
Design Can’t Do it All: Feed Framework for Creative Sanity
Sayyes.ShowUp.
(butalsoknowthe
diminishingreturns
ofall-nighters.)
FO
C
U
S
EM
PA
THY
EN
ER
G
Y
D
ESIG
N
23
EN
ER
G
Y
24
EN
ER
G
Y
25
EN
ER
G
Y
26
Design Can’t Do it All: Feed Framework for Creative Sanity
Valuethepowerofthe
designprocess,and
expandyourdefinition
ofdesignitself.
FO
C
U
S
EM
PA
THY
EN
ER
G
Y
D
ESIG
N
27
D
ESIG
N
28
D
ESIG
N
“Florida
to
Experim
ent
w
ith
N
ew
600
Lever
Voting
M
achine”
via
The
O
nion
Redistricting
or
“G
errym
andering”
Explained
via
the
N
ew
York
TIm
es
29
I’llleaveyouwithafewthoughts
aboutinspiredideasand
wheretheycomefrom
30
“TurnMetallicauploud
andgoforarun.”
Design Can’t Do it All: Getting Inspired
31
“Ablankcanvasismybest
muse–Ifeedonthesenseof
endlesspossibilitywhena
newdocumentiscreated.
Design Can’t Do it All: Getting Inspired
32
"Ideastendtoresurfaceintheshower
orcommutingwhenI'mnotactively
thinkingaboutthem.”
Design Can’t Do it All: Getting Inspired
33
“Closemylaptop,leanbackinmychair,lookattheceiling.”
Design Can’t Do it All: Getting Inspired
34
"Talkingtopeoplewho
aren’tlikeme."
Design Can’t Do it All: Getting Inspired
35
Thanks.StayinTouch:



Matt Ipcar

ipcar@bluestatedigital.com

instagram: ipcar

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