Matthew Ipcar participated in Rockit Digital Summit ( http://rockit.digital/ ) to talk about visual and data communication.
Matthew has led creative on projects for multiple presidential campaigns, global advocacy organizations, institutions, and brands.
7. 3
Brooklyn
Summer 1976
Great Grandfather’s
bronze sculpture
Creative Director
worrying about the
Carter/Ford election
coming up in
November.
News: Apple
Computer formed,
Concorde begins
service, US turns
200, Rocky hits
theaters
Stage perfomance
led by my sister
16. 8
Design Can’t Do it All: A bit about Blue State Digital
Inspiredideas
Whatgoesinto
?
17. 9
Design Can’t Do it All: A bit about Blue State Digital
Innovative
Inspired ideas often build on old
ones, but add novel elements or
reframe challenges.
Google
18. 9
Design Can’t Do it All: A bit about Blue State Digital
Innovative
Inspired ideas often build on old
ones, but add novel elements or
reframe challenges.
Google
Drive Action
Inspired ideas give people courage
and permission to change their
behavior or surroundings.
Freedom to Marry
19. 9
Design Can’t Do it All: A bit about Blue State Digital
Innovative
Inspired ideas often build on old
ones, but add novel elements or
reframe challenges.
Google
Enjoyable
Inspired ideas are fun to explore
and contemplate as experiences,
even if they are challenging.
UNICEF
Drive Action
Inspired ideas give people courage
and permission to change their
behavior or surroundings.
Freedom to Marry
20. 9
Design Can’t Do it All: A bit about Blue State Digital
Emotionally resonant
Inspired ideas evoke (or provoke)
feelings that can never be
quantified through data alone.
Barack Obama Foundation
Innovative
Inspired ideas often build on old
ones, but add novel elements or
reframe challenges.
Google
Enjoyable
Inspired ideas are fun to explore
and contemplate as experiences,
even if they are challenging.
UNICEF
Drive Action
Inspired ideas give people courage
and permission to change their
behavior or surroundings.
Freedom to Marry
25. 14
Design Can’t Do it All: Feed Framework for Creative Sanity
It’saboutthe
approach.
26. 14
Design Can’t Do it All: Feed Framework for Creative Sanity
It’saboutthe
approach.
*And, naturally, as a creative
director I needed an acronym
*
F
E
E
D
27. 14
Design Can’t Do it All: Feed Framework for Creative Sanity
It’saboutthe
approach.
*And, naturally, as a creative
director I needed an acronym
*
F
E
E
D
FO
C
U
S
EM
PA
THY
EN
ER
G
Y
D
ESIG
N
28. 15
Design Can’t Do it All: Feed Framework for Creative Sanity
Keepyoureyeson
theprize,whetherit’s
winningtheworkor
winninganelection.
FO
C
U
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EM
PA
THY
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Y
D
ESIG
N
32. 19
Design Can’t Do it All: Feed Framework for Creative Sanity
Fullyunderstand
thepeopleyou’re
tryingtopersuade
orconvince.
FO
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U
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EM
PA
THY
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Y
D
ESIG
N
35. 22
Design Can’t Do it All: Feed Framework for Creative Sanity
Sayyes.ShowUp.
(butalsoknowthe
diminishingreturns
ofall-nighters.)
FO
C
U
S
EM
PA
THY
EN
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G
Y
D
ESIG
N
39. 26
Design Can’t Do it All: Feed Framework for Creative Sanity
Valuethepowerofthe
designprocess,and
expandyourdefinition
ofdesignitself.
FO
C
U
S
EM
PA
THY
EN
ER
G
Y
D
ESIG
N