WHAT IS A 404 PAGE?
The 404 page is a standard response code in HTTP telling the user, in effect, that they've clicked on a broken link. This is generally a nuisance to users, but a well-designed error page at least makes the experience less frustrating. Here are some really cool examples of 404 pages...
Here we give the user
a choice to "fire" the webmaster. Each choice shows you one of Brent's expressions.
Fun use of popular culture
icons and a parallax background make this 404 stand out. Note: sometimes a search bar works better than a home button.
A 404 gives you an
opportunity to create visual metaphors for "broken," "lost" or "frozen."
Starbucks 404 is very customer
service centric. It gives a layman's explanation of what happened, and instructions on what to do next. This is a great solution if your audience isn't familiar with 404s.
When done right a 404
attracts positive attention. People liked Hillary Clinton's page and it got national media exposure.
Our own page has a
direct message and simple call-to-action to return home. Try different designs and track which one works best at preventing the user from abandoning your site.
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