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Denver Boulder Software Club January Event: Making B2B Sexy

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This was the presentation in conjunction with Market Creation Group and Confio Software done at the Denver Boulder Software Club.

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Denver Boulder Software Club January Event: Making B2B Sexy

  1. 1. Market Creation Group Making B2B Sexy (please keep your clothes on) Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  2. 2. Market Creation Group Your Sexy Education Team Today: • Brett Schklar – Founder & CEO, Market Creation Group • Don Bergal – recently Chief Marketing Officer, Confio Software, a Solar Winds Company • Nadine Pyter – Director of Marketing, Confio Software, A Solar Winds Company • Mark Stiltner – Creative Director, Market Creation Group Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  3. 3. Market Creation Group What the hell is so sexy about B2B anyway? Inc. Magazine article: Why B2B Startups are Suddenly So Sexy – Oct, 2013 Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  4. 4. Market Creation Group How to formulate a sexy plan SEXY = ATTRACTION x PERSONAS
  5. 5. Market Creation Group What is attractive to you? @demandmcg | #endhohummarketing Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  6. 6. Market Creation Group What is attractive to you? @demandmcg | #endhohummarketing Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  7. 7. Market Creation Group What is attractive to you? @demandmcg | #endhohummarketing Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  8. 8. Market Creation Group What is attractive to you? @demandmcg | #endhohummarketing Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  9. 9. Market Creation Group What is attractive to you? @demandmcg | #endhohummarketing Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  10. 10. Market Creation Group Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  11. 11. Market Creation Group Customer Lifecycle (yep, they’re in control) Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  12. 12. Market Creation Group From the desk of Don Bergal THE PROBLEM Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  13. 13. Market Creation Group Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  14. 14. Market Creation Group Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  15. 15. Market Creation Group Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  16. 16. Market Creation Group According to Brett Schklar, “GREAT IDEAS ARE GREAT. GREAT IDEAS EXECUTED GREATLY GETS GREAT RESULTS” Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  17. 17. Market Creation Group The infamous Nadine Pyter WHERE THE ACTION REALLY HAPPENS Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  18. 18. Market Creation Group Monster Love mass-monster appeal
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  24. 24. Market Creation Group Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
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  26. 26. Market Creation Group Live events – monsters everywhere! Booth Game Figurines Buttons eBook Nurture Automated marketing SDR Offers webinars product toolkits infographic whitepapers eBook -------------Website ---------- We meet people who love monsters remarketing Download!
  27. 27. Market Creation Group Example 2
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  31. 31. Market Creation Group Online Marketing – Driving Website Traffic Lead Gen Social Virtual Conf PPC SEO Attract more people who love monsters! -------------Website ----------remarketing Nurture Automated marketing SDR Offers webinars toolkits infographic whitepapers eBook product webinars whitepapers Download!
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  33. 33. Market Creation Group numbers
  34. 34. Market Creation Group 38% increase - Ignite DLs 74% increase - IgniteFree DLs
  35. 35. Market Creation Group According to Mark Stiltner, “STRATEGY WITHOUT EXECUTION IS MASTURBATION…EXECUTION WITHOUT STRATEGY IS SUICIDE” Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  36. 36. Market Creation Group Key Takeaway #1 DON’T SELL TO BUSINESSES…BUSINESSES DON’T BUY ANYTHING Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  37. 37. Market Creation Group Key Takeaway #2 “CIO” IS NOT A PERSONA Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  38. 38. Market Creation Group Key Takeaway #3 FACTS DON’T SELL YOU…YOU SELL THE FACTS Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  39. 39. Market Creation Group Key Takeaway #4 AN ARMY OF GENERALS WINS NO WAR Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  40. 40. Market Creation Group Key Takeaway #5 TALK ABOUT YOUR AUDIENCE, NOT ABOUT YOURSELF Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
  41. 41. Market Creation Group If Facebook has a relationship status, why don’t you have a relationship status for your prospects? #MakeB2BSexy | info@demandmcg.com | Brett Schklar | 303.325.7423
  42. 42. Market Creation Group Strategy Demand Gen Creative #MakeB2BSexy | info@demandmcg.com | Brett Schklar | 303.325.7423
  43. 43. Market Creation Group A very sexy Thank You! Brett Don Nadine Mark Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy

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