This document summarizes the key aspects of the newspaper supply chain in India. It discusses how newspapers started being published in India in the late 18th century. It then describes some typical characteristics of the newspaper supply chain, such as newspapers being perishable and time-sensitive products. The major functional areas and key drivers of the supply chain are also outlined. Differences between newspaper and automobile supply chains are highlighted. Finally, the document discusses whether there is scope for reverse logistics and e-commerce applications in the newspaper industry.

1. NEWSPAPER SUPPLY
CHAIN
Presented By:
Amithavikrama AV
Dibyajyoti Saikia
Shefali Naval

2. NEWSPAPER PUBLICATION
IN INDIA
• Started in 1780s in Kolkata
• Numbers increased to
several dozen English
newspapers by 1800
• Presently, newspapers are
published in more than 100
regional languages and
dialects excluding Hindi and
English

3. TYPICAL CHARACTERISTICS OF A NEWSPAPER
SUPPLY CHAIN
• Newspaper is a product that is perishable
to both the manufacturer and the publisher
alike
• Newspaper Companies cannot print the
news sections of the newspapers in advance
because of the requirement that news be
timely
• The newspapers cannot be produced or
purchased in advance for inventory

4. MAJOR FUNCTIONAL AREAS OF NEWSPAPER
INDUSTRY
EDITORIAL
ADVERTISING
PRODUCTION
ADMINISTRATION
CIRCULATION

5. SUPPLY CHAIN DRIVERS
• Inventory:
• Newspapers are perishable
• Newspapers cannot be purchased in advance for inventory
• Transportation:
• Moving raw materials and newspapers between different
stages in Supply chain
• Faster transportation improves responsiveness but reduces
efficiency
• Warehousing:
• Categorical storing in strategic locations in the distribution
system
• Reduce cycle time and inventories
• Information Technology:
• Catering high responsiveness
• Designing , gathering News and Ads
INVENTORY
TRANSPORTATION
WAREHOUSING
INFORMATION
TECHNOLOGY

6. NEWSPAPER VS AUTOMOBILE SUPPLY CHAIN
• Perishability for
manufacturer and customer
• Production cannot be
advanced
• Distribution system is more
complex
• Fragmented supply chain
• High level of responsiveness
• Minimum cost and time
requirement

7. COMPONENTS OF SCM IN NEWSPAPER INDUSTRY
Paper, Ink Printing
Press Warehouse
Vendors/
Retailers/
Hawkers
Consumers

8. IS THERE A REVERSE SUPPLY CHAIN IN THIS
INDUSTRY?
• Newspapers are highly perishable,
thus having no scope of Reverse
Logistics.
• Newspapers of today is of no value
to manufacturer (Publisher) and
consumer tomorrow

9. IS THERE SCOPE
FOR E-COMMERCE
APPLICATIONS?
Yes, definitely!!
• Publishing the newspapers online
saves the biggest hassle in the
supply chain process:
✓ Distribution
✓ Saves Time and Cost
• Increase in the number of internet
users across India
• Advertisements can be made
clickable which can direct to offer
pages directly or to info pages

10. THANK YOU