STRATEGIC BUSINESS PROFESSIONAL
Accomplished and “get it done” leader supported by wide range of expertise in Omnichannel marketing, creative talent leadership and team management skills that merge to drive measurable and beneficial results. Dual backgrounds in science and design, offering the creative ability to take complex problems and implement innovative solutions. Respected for loyalty and work ethic in both personal and professional roles.
• Creative Agency Manager with over eight years of experience in resource management, team building, and project/product management. Certified Project Manager since 2015.
• Managed long and short-term budgets with extensive reporting to cross-functional teams while balancing multiple demands and deadlines
• Delivered a variety of creative digital assets ranging from websites, apps, social media, email, and internal /external product updates following Omnichannel strategies to ensure a seamless and consistent patient experience
• Directed and managed the Creative Agency for a diverse line of Abbott Diagnostics and AbbVie Pharmaceutical deliverables and branding initiatives with outside vendors and in-house agency across a broad spectrum of new and existing products
• Managed new product releases for Fortune 500 healthcare companies
• Followed EU MDR requirements on product releases both digitally and on printed materials
• Managed Veeva software for the pharmaceutical industry for regulatory synchronization
• Developed and oversaw the creation of a Digital Brand Guideline for multiple stakeholders' use and ensured implementation was achieved and applied across multiple channels
• Implemented various strategic resource plans for global marketing
• Global cross-departmental Project Engineer for business separation of major healthcare client’s physical infrastructure under SEC deadlines
• Media Operations/Market Intelligence and Research - Seamlessly coordinated collection and design of statistical information, key metrics, and performance indicators for B2B/B2C sales
• Monitored B2B/B2C customer Traffic Analytics and Ecommerce Analytics
Employee of the Month - Samsung Semiconductor India Research
Powers_Resume_MAR_2023_fnl.docx
1. powers.diane.lynn@gmail.com
cell: 847.651.4909
DIANE POWERS, PMP www.linkedin.com/in/dianepowers777
CORE COMPETENCIES
Omnichannel Marketing
Product & Project Management
Excellent Client & Vendor Relations
Account Management
Manage Cross-functional Teams
Creative Solutions & Risk Management
SUMMARY
Creative Agency Manager with over eight years of experience in resource management, team building, and
project/product management. Certified Project Manager since 2015.
Managed long and short-term budgets with extensive reporting to cross-functional teams while balancing multiple
demands and deadlines
Delivered a variety of creative digital assets ranging from websites, apps, social media, email, and internal /external
product updates following Omnichannel strategies to ensure a seamless and consistent patient experience
Directed and managed the Creative Agency for a diverse line of Abbott Diagnostics and AbbVie Pharmaceutical
deliverables and branding initiatives with outside vendors and in-house agency across a broad spectrum of new and
existing products
Managed new product releases for Fortune 500 healthcare companies
Followed EU MDR requirements on product releases both digitally and on printed materials
Managed Veeva software for the pharmaceutical industry for regulatory synchronization
Developed and oversaw the creation of a Digital Brand Guideline for multiple stakeholders' use and ensured
implementation was achieved and applied across multiple channels
Implemented various strategic resource plans for global marketing
Global cross-departmental Project Engineer for business separation of major healthcare client’s physical infrastructure
under SEC deadlines
Media Operations/Market Intelligence and Research - Seamlessly coordinated collection and design of statistical
information, key metrics, and performance indicators for B2B/B2C sales
Monitored B2B/B2C customer Traffic Analytics and Ecommerce Analytics
EDUCATION
Southern Illinois University, College of Science, BA, Biological Science
Atelier Neo Medici, Paris, France Creative think tank and study of art history at Louvre Museum
The School of the Art Institute of Chicago, Northern Illinois University Postgraduate Design
MIT Certification: Certified PMP by Project Management Institute, Management & Information Technology 2014
STRATEGIC BUSINESS PROFESSIONAL
Accomplished and “get it done” leader supported by wide range of expertise in Omnichannel
marketing, creative talent leadership and team management skills that merge to drive measurable
and beneficial results. Dual backgrounds in science and design, offering the creative ability to take
complex problems and implement innovative solutions. Respected for loyalty and work ethic in both
personal and professional roles.
2. powers.diane.lynn@gmail.com
cell: 847.651.4909
DIANE POWERS, PMP www.linkedin.com/in/dianepowers777
CAREER PROGRESSION
AbbVie Inc.
SENIOR CREATIVE PROJECT MANAGER (CONTRACT VIA BRELLA PRODUCTIONS, EVANSTON, IL) Mar 2016 – Jun 2022
Prioritized & managed the workflow & budget of large-scale digital & print projects for corporate clients
Managed vendor relations and marketing campaigns & coordinated all traffic flows to meet timelines & budget goals
Implemented sound judgment with effective decision-making & problem-solving with cross-functional teams
Delivered a variety of creative digital assets ranging from websites, apps, social media, email, and internal /external product updates
following Omnichannel strategies to ensure a seamless & consistent patient experience
Managed and monitored a marketing budget of 3.5 million dollars with extensive reporting to cross-functional teams while
balancing multiple demands and deadlines
Abbott Laboratories
SENIOR ACCOUNT MANAGER (CONTRACT VIA BRELLA PRODUCTIONS, EVANSTON)
Supported Abbott Core Dx division by managing a diverse line of Abbott Diagnostic Global Marketing deliverables & branding
initiatives across a broad spectrum of new & existing products
Synchronized new product release of seven major laboratory systems allowing standardization of operations across laboratories and
networks while optimizing limited resources (for hematology, transfusion, immunoassay, and clinical chemistry)
Created Digital Brand Guidelines for Abbott Diagnostics - Applied new brand parameters to diagnostic assets across multiple
platforms and implemented digital toolkits reducing overall marketing costs by 18%
Implemented a strategic global marketing resource plan for the release of Alinity & ALINQ, Abbott’s new diagnostic laboratory
equipment release; the program resulted in a $1.5 million savings of a 4.8 million dollar budget
Synchronized communication while developing strong relationships to drive business objectives & increased revenue for the in-
house agency by $2.2 million in less than two years, enabling the department to double in size
Abbott Laboratories
PROJECT ENGINEER (CONTRACT VIA JOHNSON SERVICE GROUP, WESTMONT, IL) Feb 2015 – Mar 2016
Synchronized the efforts of multinational /cross-functional teams under set deadlines (South America & Europe)
Global implementation of Datacenter operations processes
Involvement in Business Separation Process: Resolved numerous project issues, including - product delivery issues, tactical matters,
assessment of urgent technical decisions, and adaption to changing business and user needs
Successfully installed upgraded lighting, ceiling, HVAC, and fire protection systems
Synchronized LED fixture upgrades with integrated sensors and a new master control system, reducing energy consumption by 40%
and operational costs by 50%
Vance Publishing
E-COMMERCE MARKETING MANAGER/BUSINESS ANALYST, LINCOLNSHIRE IL Apr 2012 – Aug 2014
Successfully launched www.ShopModernSalon.com from “idea to viable entity,” implemented for e-Commerce sell of continuing
education for hairdresser’s license
Oversaw a team of web designers & software developers to create the online transaction system
Boosted ROI by 32% by implementing email blasts, SMS, & push notifications, managed visuals, and content calendar
Delivered a variety of creative assets for overall website design and relevant social platforms using lifestyle imagery and hook
techniques to drive sales
Convinced CEO to add impulse items to drive traffic, such as hairdresser jewelry, realized a 72% traffic increase within 60 days and
ensured a successful launch and sales of educational materials
Media Operations/Market Intelligence & Research - Seamlessly collected statistical data via Google Analytics, Keywords, and
Facebook implemented information flow, and set target KPI for B2B, B2C sales
Set KPI goals to identify upcoming social platforms, business opportunities, and sales trends
o Identified and added the new Pinterest platform to social posting strategies
o Implemented social software for push notifications, content calendars, and efficient multi-platform posts
o Resulting in over 8,000 new users in 6 months