1. A2.2 - Press Release & Media Outreach
Your Name: Diamond Turner
Artist Name: Seth Bryan
Single for Release: Forgiveness
New Single Analysis
Name of Single: Forgiveness
Link to Single: https://youtu.be/FLxk8NLHxpU
Description of Music
Uplifting Hopeful Christian Rhythmic
Powerful Relatable Truthful Old School
About the Single:
Seth’s single Forgiveness is about his walk with God and his daily struggle that comes with
being a Christian. “Forgiveness” is about making mistakes and feeling distanced from God.
Through this uplifting and powerful message, the single describes how not only it feels being
distanced from God, but by members at church as well. “Forgiveness” is an old school and
rhythmic song, where Seth describes people whispering and talking about his struggles. As he
approaches the altar the voices get louder. When he does wrong, he feels like everyone is
watching him and that he’s disappointed God and he now has to walk alone. “Forgiveness” is
about wanting and needing a second chance after doing so many things wrong. After walking
away from God so many times and finally getting a closer relationship with him in his spiritual
journey, he realizes that he has done a lot of things and needs God to get him through his trial
from suffering from the choices he has made. He realized that God has given him strength and
life and has blessed him a lot of times. Through this relatable and truthful song, he thinks back
on all the things that God has blessed him with such as, his kids, wife, and how good God has
been good to him. In this powerful message, Seth feels lost and needs God to guide him.
2. FOR IMMEDIATE RELEASE:
01 December 2022 (Greensboro, NC) - Seth Bryan, new and upcoming hip hop
gospel artist, unveiled that he will be releasing his new and highly anticipated
single, “Forgiveness” on December 12, 2022. The song will be available on all
streaming platforms and fans can pre-save the song. Written by Seth Bryan
himself this will be the first release since his EP “Win or lose” in 2019.
Fans have stated that Seth’s music, “Took me back for a second to when music had
meaning”.
The EP demonstrates Seth’s progression as an artist, and it has an uplifting, old
school, and relatable performance alongside diverse arrangements of piano, drums,
beats, and vocals. Seth’s “Forgiveness” gained inspiration from artists like, Tupac,
Kendrick Lamar, and J. Cole. Seth Bryan incorporates these influences as well as
original ideas to add a fresh sound to the gospel and rap genre. After the
“Forgiveness” single release Seth will be creating a music and lyric video and have
merch along with his new single. Seth plans to tour locally in North Carolina. In
the meantime, Seth plans to release other singles through all streaming platforms.
Seth says, “I had to go through a lot of pain and struggles and may have to go
through more in lie, but just remember to keep God first and never give up on your
dreams”. Now determined to join the greatest of gospel and rap artists, the
inspirations, positivity, faith, tireless energy, and drive will not allow Seth to settle
for anything other than great expectations. In 2022 watch Seth Bryan meet them
and continue to succeed.
3. Follow Seth Bryan
Instagram | Facebook | YouTube | Spotify
# # #
Press/Media Outlets:
a. Spotify Playlists:
1. Playlist #1 URL:
https://open.spotify.com/playlist/3F00HTJpKi7GbPPAxPEbBf?si=gRYJ-
8aiQumgl5H8dT9xWg
Reason for choosing: This Spotify playlist the uplifting and gospel music
playlist. This playlist has different types of Gospel music from numerous of artists
the playlist has 13,379 likes. Artists such as, Kirk Franklin, Mary Mary, The
Clark sisters, and Snoop Dogg. Seth’s song, “Forgiveness” would fit within the
playlist and the other artist that are already in it. With the thousands of likes this
will help Seth gain more listeners and followers.
2. Playlist #2 URL:
https://open.spotify.com/playlist/6NDHIP1IH6pbvpfULnjDqo?si=ksxd9dZ3Rqa
m6xfhBZ8qYg
4. Reason for choosing: This Spotify playlist named Hype Christian Rap playlist,
this playlist has 70,134 likes. This playlist has a lot of rap gospel music. Artists
such as, Lecrae, J. Monty, Kanye West, and NF. There are numerous of different
styles of rappers and different artists. Because of the genre, Seth’s single
Forgiveness would blend in perfectly with the playlist along with some other great
artists.
b. Radio:
1. Station #1 URL: https://www.wayfm.com/listen-live-now/
Reason for choosing: Way FM is a Christian radio station that plays various of
Gospel and Christian music. Their mission is to, “point people to Jesus with
meaningful music and honest conversation so they can experience strength and
joy during life’s challenges” (WayFM About 2022). This station is very diverse
with their music genres. Seth’s single Forgiveness would grow and become a hit
through this radio station. I also believe that their goals align with what Seth’s
vision is and would be beneficial for his brand. They have artists such as,
TobyMac, Pentatonix, NF, and Lecrae. The radio station is very diverse, and
Seth’s single would be a great addition to their roster.
2. Station #2 URL: https://www.siriusxm.com/music/christian
Reason for choosing: SiriusXm is a Christian radio station that plays a lot of
well-known Christian artists. On April 21, 2022 SiriusXm launched a Holy
Culture radio which varies from Christian Hip hop, and Rhythm & Praise. This
station would be great for Seth because they discuss and play a lot of things “from
introducing upcoming artist to discussions about faith, arts, vocation, and
education with legends in the industry and more” (Holy Culture Radio 2022).
This station would be a great selection for getting Seth noticed, talked about more
and help with his artist development. SiriusXM plays music from back in the day
and the newest hits coming out today. With Seth’s music being new but having an
old school feel to it he would fit in perfectly with this station and their artists.
c. Blogs/Vlogs/Podcasts:
1. Blog/Vlog/Podcast #1 URL: https://jesuswired.com/category/genre/hip-hop-rap/
Reason for choosing: Jesus Wired discuses Christian Hip-hop/ Rap content.
They are located in Indiana but discuss artists all around the US. They have other
genres as well such as rock, pop, ccm, and country. They discuss a diverse
number of genres, and this platform could help Seth gain more attention to his
song. This blog site discuses album and single releases, interviews, news, and
5. trends. They have 41K followers on Instagram and post 5 or more posts a week.
This platform would bring more attention to Seth and is a great platform for him
to be a part of and market himself.
2. Blog/Vlog/Podcast #2 URL: https://trackstarz.com
Reason for choosing: TrackStarz is a blog site that discusses the newest releases
from Christian Rap artists. Their aim is to bring Christian media content to
mainstream. The also help train artist develop their character and craft to market
themselves. “We also strive to help creatives improve the quality of their end
product and provide them with the resources to get their message heard through
our Design, Engineering, and Distribution services” (A Christian Rap
Community 2021). They have 24.1K followers on Instagram. This blog would be
great for Seth because it would help with his image and help him prepare to
market himself through their platform.
6. References:
A Christian Rap Community. Trackstarz. (2021, September 22). Retrieved December 4, 2022,
from https://trackstarz.com/
Holy Culture Radio. SiriusXM. (2022). Retrieved December 4, 2022, from
https://www.siriusxm.com/channels/holy-culture-radio
WayFM About. WayFM. (2022, October 3). Retrieved December 4, 2022, from
https://www.wayfm.com/about/
