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Does Your Technology
Roadmap Have a
Financial Roadmap?
By Russell Villemez
https://by.dialexa.com/technology-roadmap-financial-
roadmap
Dialexa
We are on a mission to make every company
a great technology company.
We work with organizations to define and
execute digital transformation strategies to
improve business operations and customer
experiences. Our services include:
• Multi-Year Technology Roadmap
• Platform Engineering
• User Experience Design
• Custom Software Development
• Hardware Prototyping /IoT
Technology lifecycles are
getting shorter and shorter,
pushing CIOs to innovate faster
to help their companies keep
up with competition. Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
As the second wave of
digital transformation rises,
it’s easy for companies to
become enamored by the
prospects of adding
virtual/augmented reality,
Internet of Things, machine
learning and more to their
technology roadmaps.Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
But there’s an important question to
ask when considering all this new
technology…
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
Does your technology
roadmap have a financial
roadmap?
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
As you fill out your financial roadmap, there
are three main themes to keep in mind—
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
1) Justifying a long-term plan,
2) Focusing on operating levers
rather than financial levers, and
3) The interlocking models
necessary for success.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
JUSTIFYING A
LONG-TERM
ROADMAP
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
The day-to-day life of a CIO is filled with
constant pitches for new project ideas.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
Sometimes these new ideas are pitched in the
greater context of the business and sometimes
they aren’t—
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
—but all of them are pitched as singular
projects.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
The collection of individual projects
eventually leads to a complicated mess
of technology that makes it increasingly
difficult to adapt to new trends in the
long term.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
One budget cycle and a handful of
projects won’t be enough to untangle
the technology complexity within your
organization while also capitalizing on
emerging technology opportunities.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
This is why you need to build a
strategic, multi-year financial
plan to accompany your
technology roadmap.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
But it’s important to note that the purpose of
your long-term financial roadmap isn’t to
reject every new project request.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
Rather, you can use the financial roadmap to
shape project requests to fit the proposed
multiyear plan.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
Shaping project requests rather
than approving/denying them is a
fundamental shift in your daily
operations.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
However, the shift helps you remain
flexible as new opportunities emerge
so you can grow your business
without losing accountability.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
FOCUSING ON OPERATING LEVERS
RATHER THAN FINANCIAL LEVERS
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
Your financial levers are the metrics controlled by
the CFO—debt to equity ratio, accounts receivable
turnover, P&L statements, etc.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
While these are
important, technology
transformation usually
addresses the structural
cost components of how
a company makes
revenue.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
The revenue/profit formula will vary
by industry and even by company, but
it’s something that all executives
intrinsically understand.Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
For a services
business, the
financial lever
might be the cost
of customer
acquisition.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
But the operating lever is the sales/marketing
process that grows your customer base—if you
can reduce acquisition costs while growing the
customer base, you will be more profitable.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
Basically, focusing on operating levers instead
of financial levers means understanding the
formula for how your business profits and
competes in the marketplace.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
Once you have this understanding,
you can align the capabilities of
your technology organization to
focus on the capabilities necessary
to achieve business metrics.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
This applies directly to your IT
budget.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
Your CFO has likely reviewed your spending
on things like travel, entertainment, bonuses,
training, and more—but these don’t drive
productivity in the tech organization.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
By focusing on operating levers, you should
ask, “how much does my existing landscape
of tech assets cost to run every day?”.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
When you have a roadmap to address this
question through something like automation or
virtualization, you can use the budget you’ve freed
up to align with the CFO’s formula for a profitable
business.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
The key here is for CIOs to
work with the financial
roadmap in a way that
constantly focuses on
improving operating levers,
whether they are on the
business side or the
technology side.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
When you focus on these operating levers, you
inherently achieve the necessary financial
outcomes that many companies currently focus
their roadmaps on.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
THE INTERLOCKING MODELS TO CREATE A
FINANCIAL ROADMAP
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
There are three models in play here—the
technology model, the financial plan, and the
business model.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
For a multiyear financial roadmap to successfully
support your technology roadmap, all three of
these models have to work together to build
momentum.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
There has to be a cross-organizational
understanding that long-term success could
mean short-term difficulties.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
For instance, the first year of the roadmap
will see low productivity in IT as investments
are made in the technology layer to reduce
operational costs.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
But then once you
reach year 2 and
beyond, you build
momentum for
business/financial
success as more
budget is available to
address business
needs.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
Once you get going with
all 3 models interlocked,
you will see ongoing
improvements in IT
budget productivity that
will translate directly to
business value.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
Don’t fall into the trap of
thinking the success of all 3
models is linear—there will
be ups and downs at first
and executives (not just the
CIO) must adjust business
unit expectations
accordingly.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
This will likely be the most
challenging theme as you try to
align a financial roadmap with your
technology roadmap.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
As a CIO, your job is to find a
way to set up a dialogue with
your business partners and a
create an agenda for
executing in a way that isn’t
just valuable for the
technology organization.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
You have to bring value to the
business itself.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
This is partially going to be an
exercise in storytelling—painting a
picture of the current tech
complexity in the organization to
convey how important it is to align
the financial and technology
roadmaps.
Get	the	full	write	up	of	this	slideshare	at	https://by.dialexa.com/technology-
roadmap-financial-roadmap
P R O P E R T Y O F D I A L E X A L L C © 2 0 1 7 - C O N F I D E N T I A L & P R O P R I E T A R Y
Doug Platts
VP of Marketing
marketing@dialexa.com
If you are looking to undertake
a digital transformation
initiative, contact Dialexa today
and see how we can help make
your company a great
technology company.
Get	the	full	write	up	of	this	slideshare	at	
https://by.dialexa.com/technology-roadmap-
financial-roadmap

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Does Your Technology Roadmap Have a Financial Roadmap?

  • 1. Does Your Technology Roadmap Have a Financial Roadmap? By Russell Villemez https://by.dialexa.com/technology-roadmap-financial- roadmap
  • 2. Dialexa We are on a mission to make every company a great technology company. We work with organizations to define and execute digital transformation strategies to improve business operations and customer experiences. Our services include: • Multi-Year Technology Roadmap • Platform Engineering • User Experience Design • Custom Software Development • Hardware Prototyping /IoT
  • 3. Technology lifecycles are getting shorter and shorter, pushing CIOs to innovate faster to help their companies keep up with competition. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 4. As the second wave of digital transformation rises, it’s easy for companies to become enamored by the prospects of adding virtual/augmented reality, Internet of Things, machine learning and more to their technology roadmaps.Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 5. But there’s an important question to ask when considering all this new technology… Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 6. Does your technology roadmap have a financial roadmap? Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 7. As you fill out your financial roadmap, there are three main themes to keep in mind— Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 8. 1) Justifying a long-term plan, 2) Focusing on operating levers rather than financial levers, and 3) The interlocking models necessary for success. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 10. The day-to-day life of a CIO is filled with constant pitches for new project ideas. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 11. Sometimes these new ideas are pitched in the greater context of the business and sometimes they aren’t— Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 12. —but all of them are pitched as singular projects. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 13. The collection of individual projects eventually leads to a complicated mess of technology that makes it increasingly difficult to adapt to new trends in the long term. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 14. One budget cycle and a handful of projects won’t be enough to untangle the technology complexity within your organization while also capitalizing on emerging technology opportunities. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 15. This is why you need to build a strategic, multi-year financial plan to accompany your technology roadmap. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 16. But it’s important to note that the purpose of your long-term financial roadmap isn’t to reject every new project request. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 17. Rather, you can use the financial roadmap to shape project requests to fit the proposed multiyear plan. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 18. Shaping project requests rather than approving/denying them is a fundamental shift in your daily operations. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 19. However, the shift helps you remain flexible as new opportunities emerge so you can grow your business without losing accountability. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 20. FOCUSING ON OPERATING LEVERS RATHER THAN FINANCIAL LEVERS Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 21. Your financial levers are the metrics controlled by the CFO—debt to equity ratio, accounts receivable turnover, P&L statements, etc. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 22. While these are important, technology transformation usually addresses the structural cost components of how a company makes revenue. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 23. The revenue/profit formula will vary by industry and even by company, but it’s something that all executives intrinsically understand.Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 24. For a services business, the financial lever might be the cost of customer acquisition. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 25. But the operating lever is the sales/marketing process that grows your customer base—if you can reduce acquisition costs while growing the customer base, you will be more profitable. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 26. Basically, focusing on operating levers instead of financial levers means understanding the formula for how your business profits and competes in the marketplace. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 27. Once you have this understanding, you can align the capabilities of your technology organization to focus on the capabilities necessary to achieve business metrics. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 28. This applies directly to your IT budget. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 29. Your CFO has likely reviewed your spending on things like travel, entertainment, bonuses, training, and more—but these don’t drive productivity in the tech organization. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 30. By focusing on operating levers, you should ask, “how much does my existing landscape of tech assets cost to run every day?”. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 31. When you have a roadmap to address this question through something like automation or virtualization, you can use the budget you’ve freed up to align with the CFO’s formula for a profitable business. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 32. The key here is for CIOs to work with the financial roadmap in a way that constantly focuses on improving operating levers, whether they are on the business side or the technology side. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 33. When you focus on these operating levers, you inherently achieve the necessary financial outcomes that many companies currently focus their roadmaps on. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 34. THE INTERLOCKING MODELS TO CREATE A FINANCIAL ROADMAP Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 35. There are three models in play here—the technology model, the financial plan, and the business model. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 36. For a multiyear financial roadmap to successfully support your technology roadmap, all three of these models have to work together to build momentum. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 37. There has to be a cross-organizational understanding that long-term success could mean short-term difficulties. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 38. For instance, the first year of the roadmap will see low productivity in IT as investments are made in the technology layer to reduce operational costs. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 39. But then once you reach year 2 and beyond, you build momentum for business/financial success as more budget is available to address business needs. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 40. Once you get going with all 3 models interlocked, you will see ongoing improvements in IT budget productivity that will translate directly to business value. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 41. Don’t fall into the trap of thinking the success of all 3 models is linear—there will be ups and downs at first and executives (not just the CIO) must adjust business unit expectations accordingly. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 42. This will likely be the most challenging theme as you try to align a financial roadmap with your technology roadmap. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 43. As a CIO, your job is to find a way to set up a dialogue with your business partners and a create an agenda for executing in a way that isn’t just valuable for the technology organization. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 44. You have to bring value to the business itself. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 45. This is partially going to be an exercise in storytelling—painting a picture of the current tech complexity in the organization to convey how important it is to align the financial and technology roadmaps. Get the full write up of this slideshare at https://by.dialexa.com/technology- roadmap-financial-roadmap
  • 46. P R O P E R T Y O F D I A L E X A L L C © 2 0 1 7 - C O N F I D E N T I A L & P R O P R I E T A R Y Doug Platts VP of Marketing marketing@dialexa.com If you are looking to undertake a digital transformation initiative, contact Dialexa today and see how we can help make your company a great technology company. Get the full write up of this slideshare at https://by.dialexa.com/technology-roadmap- financial-roadmap