Skapa kundupplevelser i världsklass. Event i Göteborg 21 feb, 2018. Tillsammans med Volvo Cars, Accenture.

1. Kjell Ahlzen
Regional Vice President, Salesforce

3. Agenda
Time Topic Speaker
08:00 – 09:00 Registrering och frukost
09:00 – 09:20 Introduktion till Salesforce Kjell Ahlzén, Sverigechef Salesforce
09:20 – 10:00 Digitalisering och innovation, och Q&A My Lindström, Director Digital EMEA på
Volvo Car Group
10:00 – 10:30 Innovativa lösningar med hjälp av molnet, och Q&A Allan Lorentzen och Elena Klepikova,
Accenture
10:30 Demonstration: Salesforce & Sammanfattning och Q&A Lars Göransson, Solution Engineer
Avslutning och nätverkande
11:00 END!

4. The Age of the Customer
Connect to your customers in a whole new way
Connected
Products
Actionable
Analytics
Smart
Apps
Conversational
Service
Intelligent
Communities
Guided
Sales
Predictive
Marketing
Unified
Commerce

5. Intelligent Customer Success Platform
Connect to your customers in a whole new way
Sales Service Marketing AnalyticsCommunity Apps Commerce IoT Quip AppExchange
force.com
Heroku
Component
Exchange
Einstein
Predictive
Analytics
Machine & Deep
Learning
Natural
Language
Processing
Data Management
Platform
CRM Data
IoT & Social
Data
Lightning
Thunder
Applications
Platform

6. Customer Success Across the Nordics

7. Doing well and doing good
Salesforce Core Values

8. Become a Trailblazer
Partner Ecosystem | MVPs | Success Community | User
Groups

9. Digitalisering och innovation
My Lindström, Director Digital EMEA
på Volvo Car Group

10. Innovativa lösningar med hjälp
av molnet
Martin Leboeuf, Senior Manager & Cloud
Evangelist på Accenture

11. ACCENTURE
+ FJORD
SALESFORCE EVENT,
GOTHENBURG - FEBRUARY 21ST, 2018

12. Accenture + Fjord

13. ACCENTURE + FJORD
DESIGN THINKING AND
INNOVATION IN THE
MAKING
WE DO NOT SEE INNOVATION AS A
SEPARATE STRAND OF ACTIVITY FROM WHAT
WE DO: IT IS ALWAYS PRESENT. TO DELIVER,
WE NEED TO BRING THREE BROAD SKILLS
AREA TO BEAR ON THE PROBLEMS WE
TACKLE.
WE WORK CLOSELY WITH OUR COLLEAGUES
IN OTHER PARTS OF ACCENTURE – LIKE
ACCENTURE INTERACTIVE AND DELIVERY ,
ACCENTURE STRATEGY, TECHNOLOGY AND
OF COURSE FJORD.

14. ACCENTURE + FJORD
THE BEST OF THE 3
STRATEGIC PILLARS
STRATEGY
RESEARCH, ANALYSIS
AND PLANNING
DEVELOPMENT
TECHNICAL
ENGINEERING
AND R&D
DESIGN
USER EXPERIENCE
AND INTERACTION
INNOVATION
VIABILITY
• How do we delight our
customers with meaningful
digital value propositions?
FEASIBILITY
• What opportunities are
created by new platforms
and technologies?
DESIRABILITY
• How do we use digital to
differentiate versus
competition and generate
superior returns?
• What are the new skills,
structures and capabilities
required for agility and
impact, to compete in the
digital world?

15. LEADING
INDUSTRY
DOERS
Top 5 world retail company
Salesforce implementation Accenture
+ Fjord. 12 months from ideation to
full implementation.
• Accenture is Salesforce’s only diamond partner
and is recognized by HFS as a leader in SaaS
Winner Circle 2017
• Named the Salesforce leader by analysts
Forrester, IDC, HfS and CapioIT
• Armed with 40+ Industry & Functional solutions
and dozens of Intelligent Tools and Accelerators
• 1.400+ enterprise Salesforce projects across
1,100+ different clients from all market sectors
• Accenture drives Salesforce’s largest
transformational projects – leading
6 out of 10 of their largest implementations for
2017
• 3.700 certified – triple any competitor (as of Jan
2017)

16. Waterfall vs. Agile

17. WATERFALL
VS AGILE
By using an agile delivery
approach – you will put Quality
and Outcomes in the center of
your approach.
Benefits
- Faster prove of value
- Better control of time and cost
- Better quality by repeating
delivery control
TestBuildDesignAnalysis
Test
Build
Design
Analysis
WATERFALL
AGILE
Flip the
Approach
One Big outcome at the end
Cumulative outcomes
Each Loop are divided into sprints and
waves
Mobilize DeployScope
Design
Build
Scope
Design
Build
Scope
Design
Build

18. MVP vs. MLP

19. NOT THISDO THIS
DELIGHTFUL
VALUABLE
USABLE
FEASIBLE
Copyright © 2018 Accenture & Fjord. All Rights
Reserved.
DEFINE - MVP

20. Customer Journey &
Service Design

21. Envision DeliverDiscover Define
Every design project at Fjord consists of these 4 phases.
Design process

22. On-boarding
Profiling
Customer research
We conducted research with
recent automotive
customers about their
purchase experience online
and with a dealer as well as
performing desk research.
Research synthesis
We took our raw research
and synthesised it into a
set of insights which we
took into a workshop.
Copyright © 2017 Accenture & Fjord. All Rights
Reserved.
Discovery

23. Envision
FJORD RUMBLE
Copyright © 2018 Accenture & Fjord. All Rights
Reserved.

24. 89
/
64
FJORD RUMBLE
Copyright © 2018 Accenture & Fjord. All Rights
Reserved.
97
/
115
Envision

25. Envision

26. Copyright © 2017 Accenture & Fjord. All Rights
Reserved.
Ux/Development, prioritization matrix
example.
Envision

27. DEFINE

28. Copyright © 2017 Accenture & Fjord. All Rights
Reserved.
98
/
115
DEFINE

29. Deliver

30. Sammanfattning och Q&A