Learn the 3 keys to building a solid local search presence for your business on Google, Bing and Yahoo.

1. Three Pillars of Local Search
Boost Search Engine Rankings for
Local Businesses

2. Three Pillars of Local Search
•Profiles
•Citation
•Reviews

3. Authoritative Profiles
• Profiles Establish Profile
Authority
• Follow Google’s Best Practices
Guide here.
• Verify and Claim your Listings
at http://www.getlisted.org
• Claim at least
Google, Bing, Yahoo and
Superpages
• Complete all info
thoroughly, including
clear, long, excellent
description (Basic and
Enhanced Information)
• Establish NAP format
• Use email matching domain to
register account
• Establish photo shoots with
Google when possible. Always
upload at least 5 pictures
• Use images and video, (walkthrough, testimonials)
• Establish Service area
• Utilize QR Codes when
possible
• Real Address, No UPS or PO
Boxes
• Consider implications of Walkin versus Service Based

4. Customer Reviews
• Implement a Review Acquisition System
– Professional Service offices should create a ‘Thank You’
post card when a thank you mentioned in the
office, including instructions to leave a review on Zagat.
– Properly train employees to have a lending ear for positive
feedback from customers, patients and clients.
– Encourage positive customers to leave a review online.
– Use the hReview HTML Rich Snippet Markup on Website
for reviews.Link Reviewers’ name to their online social
profile, preferably LinkedIn.
– Do not solicit reviews. Only ask to leave a digital review if a
verbal unsolicited testimonial is provided.
Best Service Ever!
J. Doe

5. Citations
• Citations
Acquire citations from at least
the following sources.Public
Sources
• Annual Reports, SEC
Information
• Federal, State and City Gov’ts
• Business Magazines
• Newspapers
• Postal Service Information
• Data Providers & Review Sites
• Superpages
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infoUSA
Theme Sites
Yelp
Citysearch
InsiderPages
Google
Yahoo Local
Angie’s List
Judy’s Book

6. Think Outside The Box
• ATM or Kiosk at your location? List in directories
• National Register of Historic Places
• Free Wifi?
– Add Your Business to Directories
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RedBox Directory
Sponsorships / Charity Events
Speaking Engagements
Host a Weather Station