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We Are Museums 2016 workshop: Introduction to usability testing

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Slides from the We Are Museums 2016 workshop, Introduction to usability testing, by Tiana Tasich, digital consultant and strategist at Digitelling Agency.

Please note the blurriness of the slides is due to Slideshare not catering for direct uploads of Keynote files so the slides have been uploaded as a pdf, losing some of the quality of the presentation. For a better experience and more information see my blog post http://digitelling.agency/usability-testing-for-beginners/
Get in touch:
http://digitelling.agency

Published in: Technology
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We Are Museums 2016 workshop: Introduction to usability testing

  1. 1. Photo credit: Croswald9 via Flickr 2014 (CC BY-SA 2.0) by Tiana Tasich, digitelling.agency tiana@digitelling.agency @teengily WAM WORKSHOP: INTRODUCTION TO USABILITY TESTING
  2. 2. WAM WORKSHOP: INTRODUCTION TO USABILITY TESTING by Tiana Tasich, digitelling.agency tiana@digitelling.agency @teengily Photo credit: Tiana Tasich
  3. 3. THE BEST DIGITAL PRODUCTS SOLVE REAL-LIFE PROBLEMS Photo credit: Tiana Tasich
  4. 4. Photo credit: Tiana Tasich
  5. 5. UNDERSTAND YOUR AUDIENCES Photo credit: Tiana Tasich
  6. 6. RESEARCH AND EVALUATION METHODS Qualitative In-depth interviews Focus groups Observations User feedback&comments Usability testing Quantitative Third-party database Internal systems’ database Surveys Web analytics Heatmaps AB testing Photo credit: Tiana Tasich
  7. 7. RESEARCH AND EVALUATION METHODS Qualitative In-depth interviews Focus groups Observations User feedback&comments Usability testing Quantitative Third-party database Internal systems’ database Surveys Web analytics Heatmaps AB testing Photo credit: Tiana Tasich
  8. 8. “Usability testing is a method for assessing usability of user interfaces with real users. WHAT IS USABILITY TESTING?
  9. 9. “Usability testing is a method for assessing usability of user interfaces with real users. WHAT IS USABILITY TESTING?
  10. 10. “Usability is a quality attribute relating to how easy something is to use. More specifically, it refers to how quickly people can learn to use something, how efficient they are while using it, how memorable it is, how error- prone it is, and how much users like using it. If people can't or won't use a feature, it might as well not exist. -Nielsen, J. & Loranger, H. (2006) Prioritizing Web Usability WHAT IS USABILITY?
  11. 11. “Usability testing is a method for assessing usability of user interfaces with real users. WHAT IS USABILITY TESTING?
  12. 12. TEST WITH REAL USERS Photo credit: Flickr mitinteractivetechdesign CC
  13. 13. “Usability testing is a method for assessing usability of user interfaces with real users. WHAT IS USABILITY TESTING?
  14. 14. USABILITY OF INTERFACES http://www.thedrum.com/news/2013/07/17/london-museum-brands-launches-new-mobile-ready-website-activation
  15. 15. USABILITY OF INTERFACES Photo credit: Imperial War Museum, London, UK
  16. 16. “Usability testing is a method for assessing usability of user interfaces with real users. WHAT IS USABILITY TESTING?
  17. 17. Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST
  18. 18. Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST Photo credit: Tiana Tasich
  19. 19. DEFINE AND PRIORITISE USERS Understanding website visitors, Tate, 2015
  20. 20. Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST ➤ Purpose ➤ Objectives ➤ Target users ➤ Suggested user goals and tasks ➤ Timings ➤ Budget ➤ Any dependencies
  21. 21. USABILITY TESTING: TO-DO LIST Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again Photo credit: Tiana Tasich
  22. 22. AS ERIC I WOULD LIKE TO… SO THAT I CAN… Photo credit: Tiana Tasich
  23. 23. USABILITY TESTING: TO-DO LIST Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again ➤ Information architecture and taxonomy ➤ Findability: search ability and browseability ➤ Specific functions and journeys: media slideshows, video players, user login journeys… ➤ Design layouts
  24. 24. Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST A screenshot of a Tate’s website prototype
  25. 25. Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST Photo credit: Tiana Tasich
  26. 26. Photo credit: Tiana Tasich USABILITY TESTING: TO-DO LIST Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again
  27. 27. Photo credit: Tiana Tasich Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST Photo credit: Tiana Tasich
  28. 28. Photo credit: Tiana Tasich Define target users Write a research brief (Choose a usability expert) Plan the sessions and user tasks Get the prototype/product ready Conduct testing sessions Analyse findings Prioritise and make changes to the interface Do it all over again USABILITY TESTING: TO-DO LIST Photo credit: Eerika Omyale
  29. 29. “Watch what they do and how they interact not just what they say!
  30. 30. DON’T MAKE IT PERFECT DON’T MAKE EXCUSES HAVE SHORT-TERM ACHIEVABLE GOALS GO FOR IT
  31. 31. THANK YOU Get in touch: Tiana Tasich, digitelling.agency tiana@digitelling.agency @teengily Photo credit: Tiana Tasich

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