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© 2013 Denodo Technologies
6 Sessions Covering Key Data Integration Challenges
Solved with Data Virtualization
Session 1: Data Virtualization: An Introduction
Topics covered:
*Making BI agile
*Integrating Big Data
*Combining SOA and Data
Integration
*Enhancing and Extending MDM
and DW
*Creating a single view of your
customer
© 2013 Denodo Technologies
Today’s Speakers
■ Paul Moxon
Senior Director, Product Management
■ Tom Forman
Senior Solutions Consultant
© 2013 Denodo Technologies
Agenda
■ What is Data Virtualization and why is it important
■ How Data Virtualization enhances existing data
architectures
■ Demonstration of Data Virtualization capabilities
■ Summary
■ Q&A and Next Steps
© 2013 Denodo Technologies
Agenda
■ What is Data Virtualization and why is it important
■ How Data Virtualization enhances existing data
architectures
■ Demonstration of Data Virtualization capabilities
■ Summary
■ Q&A and Next Steps
© 2013 Denodo Technologies
Enterprise Data Challenges Getting Bigger
Inventory System
(MS SQL Server)
Log files
(.txt/.log files)
CRM
(MySQL)
Billing System
(Web Service - Rest)
Big Data, Cloud
(Hadoop, Web)
Product Catalog
(Web Service -SOAP)
Customer Voice
(Internet, Unstruc)
Product Data
(CSV)
Exponential Data
Growth
Data Silos
IT Complexity,
Rigidity
Inherent Latency
Move to Cloud
Unstructured & Web
High Costs
Agile BI, big data, cloud, real-time, unstructured… these are some of the trends
driving need for a new data approach to complement existing ones
© 2013 Denodo Technologies
What is Data Virtualization?
Data Virtualization combines disparate data sources
into a single “virtual” data layer that provides
unified access and integrated data services to
consuming applications in real-time (right-time)
BASE
VIEW
BASE
VIEW
BASE
VIEW
DERIVED
VIEW
Connect
&
Virtualize
Combine
&
Integrate
Publish
as a Data
Service
© 2013 Denodo Technologies
Data Virtualization – Key Tenets
■ Realize Value from all Data
• Universal data access across internal, external, web,
structured or unstructured
■ Virtualization Minimizes Replication
• Flexible integration options with fine control – virtual
real-time, cached or scheduled batch
■ Abstracted and Unified Data Services
• Abstracted data delivered as reusable data services
Managed access control, service levels
■ Enterprise Class – Powerful and Agile
• Performance and scalability
• Data governance, lineage, management
• Easily integrated into existing IT infrastructure
© 2013 Denodo Technologies
Agenda
■ What is Data Virtualization and why is it important
■ How Data Virtualization enhances existing data
architectures
■ Demonstration of Data Virtualization capabilities
■ Summary
■ Q&A and Next Steps
© 2013 Denodo Technologies
Consumers
Sources
Data Virtualization – Key architectural capabilities
■ Abstraction – decouple data
complexities from the business
logic
■ Logical Representation –
define canonical data models for
business unit and enterprise
■ Centralized Governance –
common model for security and
data lineage
■ Real/Right-time Data
Access – data on demand,
cached or scheduled batch
■ Lighter Agile Integration –
reusable models are easy to
transform, combine, change
■ Reduced Replication Costs –
HW, SW, governance costs of
unnecessary data replication
■ Integrates with Existing
Tools – leveraged through hybrid
models
ETL DW DM ODS
Virtual Data Layer
© 2013 Denodo Technologies
Data Virtualization Platform Architecture
DataConsumers Enterprise Applications, ESB Reporting, BI, Portals Mobile, Web, UsersDataVirtualization
Design Tools
Optimizer
Cache
Scheduler
Monitoring
Governance
Metadata
Security
Publish Real-time (Right-time) Data Services
Combine Transform, Improve Quality, Integrate
Connect Normalized Views of Disparate Data
Denodo Platform
Library of Wrappers Web Automation Any Data or Content Read and Write
DataSources
Databases &
Warehouses
Enterprise
Applications
Cloud / SaaS
Applications
XML, Excel,
Flat Files
Big Data,
NoSQL
Web 2.0
Soc. Media
PDF, Docs,
Index, Emails
More Structured Less Structured
Business Solutions
Access Information- as-
a-Service
Denodo Platform
Right Information
at the Right Time
Disparate Data
Any Source
Any Format
Multiple Protocols,
Formats
Linked Data Services
Query, Search, Browse
Request/Reply,
Event Driven
Secure
Delivery
© 2013 Denodo Technologies
Data Virtualization Platform Architecture
DataConsumers Enterprise Applications, ESB Reporting, BI, Portals Mobile, Web, UsersDataVirtualization
Design Tools
Optimizer
Cache
Scheduler
Monitoring
Governance
Metadata
Security
Publish Real-time (Right-time) Data Services
Combine Transform, Improve Quality, Integrate
Connect Normalized Views of Disparate Data
Denodo Platform
Library of Wrappers Web Automation Any Data or Content Read and Write
DataSources
Databases &
Warehouses
Enterprise
Applications
Cloud / SaaS
Applications
XML, Excel,
Flat Files
Big Data,
NoSQL
Web 2.0
Soc. Media
PDF, Docs,
Index, Emails
More Structured Less Structured
Business Solutions
Access Information- as-
a-Service
Denodo Platform
Right Information
at the Right Time
Disparate Data
Any Source
Any Format
Multiple Protocols,
Formats
Linked Data Services
Query, Search, Browse
Request/Reply,
Event Driven
Secure
Delivery
Universal
Data Access
Agile High
Performance
Universal
Data
Publishing
Unified Data
Governance
Unified
Virtual Data
Layer
© 2013 Denodo Technologies
• Real-time Reporting
• Unified Dashboards
• Virtual Logical DW/Marts
• Big Data/Predictive Analytics
• Self-Service & Mobile BI
• Customer Single View
- Call Center, Portals
• Data Services for BPM
• Operational Decision Data
• Unified Desktops
- Underwriting, Loans,
• Big Data for Enterprise
• Cloud/SaaS Integration
• Web Data Aggregation
• Social Media, Feedback
• Multi-structured
• Linked Data
Services (IaaS)
• Unified Data Layer
• Logical Data Abstraction –
Migration/Modernization
• Data Mashups
• Unified Source of Reference -
Virtual MDM
Typical Data Virtualization Use Cases
• DS for Mobile Apps
Agile Business
Intelligence
Unified View
Big Data,
Cloud Integration Data Services
© 2013 Denodo Technologies
Data Virtualization – Customers
Agile Business
Intelligence
Unified View
Big Data,
Cloud Integration Data Services
© 2013 Denodo Technologies
Data Virtualization – Customer Success
Cost savings of $600,000
and 15% ROI in 3 months
to deliver secure and
timely manner
information
50% improvement
in productivity with 75%
reduction in-store waiting
times and 87% reduction
in errors due to manual
data input
Access new data
sources 60% faster
with change requests
met in just a few days with
IT using 40% less
analyst time to
support.
New suite of agile
reports to sales &
management in 3X the
speed with 1/3rd
the team size
Agile Business
Intelligence
Unified View
Big Data,
Cloud Integration Data Services
© 2013 Denodo Technologies
Agenda
■ What is Data Virtualization and why is it important
■ How Data Virtualization enhances existing data
architectures
■ Demonstration of Data Virtualization capabilities
■ Summary
■ Q&A and Next Steps
© 2013 Denodo Technologies
Agenda
■ What is Data Virtualization and why is it important
■ How Data Virtualization enhances existing data
architectures
■ Demonstration of Data Virtualization capabilities
■ Summary
■ Q&A and Next Steps
© 2013 Denodo Technologies
Consumers
Sources
Data Virtualization – Key architectural capabilities
■ Abstraction – decouple data
complexities from the business
logic
■ Logical Representation –
define canonical data models for
business unit and enterprise
■ Centralized Governance –
common model for security and
data lineage
■ Real/Right-time Data
Access – data on demand,
cached or scheduled batch
■ Lighter Agile Integration –
reusable models are easy to
transform, combine, change
■ Reduced Replication Costs –
HW, SW, governance costs of
unnecessary data replication
■ Integrates with Existing
Tools – leveraged through hybrid
models
Virtual Data Layer
ETL DW DM ODS
© 2013 Denodo Technologies
Better Quality Information
 Focus on business information needs
 Integrate disparate data silos
 Include Web/Cloud, Big Data, unstructured
Lower Cost & Increased Agility
 Lower integration costs by 80%
 Flexibility to Change
 Real-time (Right-time) Data Services
Fast Time to Solution
 Projects in 4-6 weeks
 ROI in <6 months
 Adds new IT and Business capabilities
Data Virtualization Benefits - Summary
© 2013 Denodo Technologies
Agenda
■ What is Data Virtualization and why is it important
■ How Data Virtualization enhances existing data
architectures
■ Demonstration of Data Virtualization capabilities
■ Customer Successes
■ Q&A and Next Steps
© 2013 Denodo Technologies
Data Virtualization – Questions?
© 2013 Denodo Technologies
Data Virtualization - Next Steps
Move forward at your own pace
 Whitepaper: Data Virtualization Goes Mainstream – Solving Key Data
Integration Challenges Where Traditional Technologies Fall Short
http://www.denodo.com/en/resources/whitepapers/data_virtualization/index.php
 Attend Packed Lunch Webinar Sessions – Covering Data Virtualization
for…
Move forward with one of our Data Virtualization experts
 Phone: (877) 556-2531 | Email: info@denodo.com
 www.denodo.com
 Making BI Agile
 Integrating Big Data
 Combining SOA and Data Integration
 Enhancing and Extending MDM and DW
 Creating a Single View of Your Customer
© 2013 Denodo Technologies
Next Session:
Topics covered:
*Making BI agile
*Integrating Big Data
*Combining SOA and Data
Integration
*Enhancing and Extending MDM
and DW
*Creating a single view of your
customer
Thank You!
Delivering an Agile BI Strategy with Data Virtualization
Wednesday, May 14th 2014
Register Now

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Introduction to Data Virtualization (session 1 from Packed Lunch Webinar Series)

  • 1. © 2013 Denodo Technologies 6 Sessions Covering Key Data Integration Challenges Solved with Data Virtualization Session 1: Data Virtualization: An Introduction Topics covered: *Making BI agile *Integrating Big Data *Combining SOA and Data Integration *Enhancing and Extending MDM and DW *Creating a single view of your customer
  • 2. © 2013 Denodo Technologies Today’s Speakers ■ Paul Moxon Senior Director, Product Management ■ Tom Forman Senior Solutions Consultant
  • 3. © 2013 Denodo Technologies Agenda ■ What is Data Virtualization and why is it important ■ How Data Virtualization enhances existing data architectures ■ Demonstration of Data Virtualization capabilities ■ Summary ■ Q&A and Next Steps
  • 4. © 2013 Denodo Technologies Agenda ■ What is Data Virtualization and why is it important ■ How Data Virtualization enhances existing data architectures ■ Demonstration of Data Virtualization capabilities ■ Summary ■ Q&A and Next Steps
  • 5. © 2013 Denodo Technologies Enterprise Data Challenges Getting Bigger Inventory System (MS SQL Server) Log files (.txt/.log files) CRM (MySQL) Billing System (Web Service - Rest) Big Data, Cloud (Hadoop, Web) Product Catalog (Web Service -SOAP) Customer Voice (Internet, Unstruc) Product Data (CSV) Exponential Data Growth Data Silos IT Complexity, Rigidity Inherent Latency Move to Cloud Unstructured & Web High Costs Agile BI, big data, cloud, real-time, unstructured… these are some of the trends driving need for a new data approach to complement existing ones
  • 6. © 2013 Denodo Technologies What is Data Virtualization? Data Virtualization combines disparate data sources into a single “virtual” data layer that provides unified access and integrated data services to consuming applications in real-time (right-time) BASE VIEW BASE VIEW BASE VIEW DERIVED VIEW Connect & Virtualize Combine & Integrate Publish as a Data Service
  • 7. © 2013 Denodo Technologies Data Virtualization – Key Tenets ■ Realize Value from all Data • Universal data access across internal, external, web, structured or unstructured ■ Virtualization Minimizes Replication • Flexible integration options with fine control – virtual real-time, cached or scheduled batch ■ Abstracted and Unified Data Services • Abstracted data delivered as reusable data services Managed access control, service levels ■ Enterprise Class – Powerful and Agile • Performance and scalability • Data governance, lineage, management • Easily integrated into existing IT infrastructure
  • 8. © 2013 Denodo Technologies Agenda ■ What is Data Virtualization and why is it important ■ How Data Virtualization enhances existing data architectures ■ Demonstration of Data Virtualization capabilities ■ Summary ■ Q&A and Next Steps
  • 9. © 2013 Denodo Technologies Consumers Sources Data Virtualization – Key architectural capabilities ■ Abstraction – decouple data complexities from the business logic ■ Logical Representation – define canonical data models for business unit and enterprise ■ Centralized Governance – common model for security and data lineage ■ Real/Right-time Data Access – data on demand, cached or scheduled batch ■ Lighter Agile Integration – reusable models are easy to transform, combine, change ■ Reduced Replication Costs – HW, SW, governance costs of unnecessary data replication ■ Integrates with Existing Tools – leveraged through hybrid models ETL DW DM ODS Virtual Data Layer
  • 10. © 2013 Denodo Technologies Data Virtualization Platform Architecture DataConsumers Enterprise Applications, ESB Reporting, BI, Portals Mobile, Web, UsersDataVirtualization Design Tools Optimizer Cache Scheduler Monitoring Governance Metadata Security Publish Real-time (Right-time) Data Services Combine Transform, Improve Quality, Integrate Connect Normalized Views of Disparate Data Denodo Platform Library of Wrappers Web Automation Any Data or Content Read and Write DataSources Databases & Warehouses Enterprise Applications Cloud / SaaS Applications XML, Excel, Flat Files Big Data, NoSQL Web 2.0 Soc. Media PDF, Docs, Index, Emails More Structured Less Structured Business Solutions Access Information- as- a-Service Denodo Platform Right Information at the Right Time Disparate Data Any Source Any Format Multiple Protocols, Formats Linked Data Services Query, Search, Browse Request/Reply, Event Driven Secure Delivery
  • 11. © 2013 Denodo Technologies Data Virtualization Platform Architecture DataConsumers Enterprise Applications, ESB Reporting, BI, Portals Mobile, Web, UsersDataVirtualization Design Tools Optimizer Cache Scheduler Monitoring Governance Metadata Security Publish Real-time (Right-time) Data Services Combine Transform, Improve Quality, Integrate Connect Normalized Views of Disparate Data Denodo Platform Library of Wrappers Web Automation Any Data or Content Read and Write DataSources Databases & Warehouses Enterprise Applications Cloud / SaaS Applications XML, Excel, Flat Files Big Data, NoSQL Web 2.0 Soc. Media PDF, Docs, Index, Emails More Structured Less Structured Business Solutions Access Information- as- a-Service Denodo Platform Right Information at the Right Time Disparate Data Any Source Any Format Multiple Protocols, Formats Linked Data Services Query, Search, Browse Request/Reply, Event Driven Secure Delivery Universal Data Access Agile High Performance Universal Data Publishing Unified Data Governance Unified Virtual Data Layer
  • 12. © 2013 Denodo Technologies • Real-time Reporting • Unified Dashboards • Virtual Logical DW/Marts • Big Data/Predictive Analytics • Self-Service & Mobile BI • Customer Single View - Call Center, Portals • Data Services for BPM • Operational Decision Data • Unified Desktops - Underwriting, Loans, • Big Data for Enterprise • Cloud/SaaS Integration • Web Data Aggregation • Social Media, Feedback • Multi-structured • Linked Data Services (IaaS) • Unified Data Layer • Logical Data Abstraction – Migration/Modernization • Data Mashups • Unified Source of Reference - Virtual MDM Typical Data Virtualization Use Cases • DS for Mobile Apps Agile Business Intelligence Unified View Big Data, Cloud Integration Data Services
  • 13. © 2013 Denodo Technologies Data Virtualization – Customers Agile Business Intelligence Unified View Big Data, Cloud Integration Data Services
  • 14. © 2013 Denodo Technologies Data Virtualization – Customer Success Cost savings of $600,000 and 15% ROI in 3 months to deliver secure and timely manner information 50% improvement in productivity with 75% reduction in-store waiting times and 87% reduction in errors due to manual data input Access new data sources 60% faster with change requests met in just a few days with IT using 40% less analyst time to support. New suite of agile reports to sales & management in 3X the speed with 1/3rd the team size Agile Business Intelligence Unified View Big Data, Cloud Integration Data Services
  • 15. © 2013 Denodo Technologies Agenda ■ What is Data Virtualization and why is it important ■ How Data Virtualization enhances existing data architectures ■ Demonstration of Data Virtualization capabilities ■ Summary ■ Q&A and Next Steps
  • 16. © 2013 Denodo Technologies Agenda ■ What is Data Virtualization and why is it important ■ How Data Virtualization enhances existing data architectures ■ Demonstration of Data Virtualization capabilities ■ Summary ■ Q&A and Next Steps
  • 17. © 2013 Denodo Technologies Consumers Sources Data Virtualization – Key architectural capabilities ■ Abstraction – decouple data complexities from the business logic ■ Logical Representation – define canonical data models for business unit and enterprise ■ Centralized Governance – common model for security and data lineage ■ Real/Right-time Data Access – data on demand, cached or scheduled batch ■ Lighter Agile Integration – reusable models are easy to transform, combine, change ■ Reduced Replication Costs – HW, SW, governance costs of unnecessary data replication ■ Integrates with Existing Tools – leveraged through hybrid models Virtual Data Layer ETL DW DM ODS
  • 18. © 2013 Denodo Technologies Better Quality Information  Focus on business information needs  Integrate disparate data silos  Include Web/Cloud, Big Data, unstructured Lower Cost & Increased Agility  Lower integration costs by 80%  Flexibility to Change  Real-time (Right-time) Data Services Fast Time to Solution  Projects in 4-6 weeks  ROI in <6 months  Adds new IT and Business capabilities Data Virtualization Benefits - Summary
  • 19. © 2013 Denodo Technologies Agenda ■ What is Data Virtualization and why is it important ■ How Data Virtualization enhances existing data architectures ■ Demonstration of Data Virtualization capabilities ■ Customer Successes ■ Q&A and Next Steps
  • 20. © 2013 Denodo Technologies Data Virtualization – Questions?
  • 21. © 2013 Denodo Technologies Data Virtualization - Next Steps Move forward at your own pace  Whitepaper: Data Virtualization Goes Mainstream – Solving Key Data Integration Challenges Where Traditional Technologies Fall Short http://www.denodo.com/en/resources/whitepapers/data_virtualization/index.php  Attend Packed Lunch Webinar Sessions – Covering Data Virtualization for… Move forward with one of our Data Virtualization experts  Phone: (877) 556-2531 | Email: info@denodo.com  www.denodo.com  Making BI Agile  Integrating Big Data  Combining SOA and Data Integration  Enhancing and Extending MDM and DW  Creating a Single View of Your Customer
  • 22. © 2013 Denodo Technologies Next Session: Topics covered: *Making BI agile *Integrating Big Data *Combining SOA and Data Integration *Enhancing and Extending MDM and DW *Creating a single view of your customer Thank You! Delivering an Agile BI Strategy with Data Virtualization Wednesday, May 14th 2014 Register Now