2014 june 16 barcelona global ecommerce summit - mobile payments

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Dennis Van Allemeersch

Mobile payments - purchasing whenever, wherever

Mobile payments – Purchasing whenever, wherever
Case: HotelSpecials
June 16th, 2014
Dennis Van Allemeersch
CEO Hotel Booker

Online
Travel
Agency
2002
~110
Hotel Booker ?

Desktop
Mobile
Our mobile traffic keeps on doubling …

Average conversion desktop vs mobile/tablet
1.9%
1,2%
0,6%
… whilst our conversion rate seriously lags

% more funnel exits smartphone vs desktop
Homepage
+18%
Search
+36%
Hotelpages
+36%
Step 1
Personal data
+32%
Step 2
Accommodation
+60%
Step 3
Payment
+67%
Payment is biggest pain point, followed by
navigating through content …

BAD UX = mobile drop-off

Where to start?
How can I
choose a date?
What our customers face at the moment

Work towards 1-click payment mobile UX
Wallet on
device
Pre-approved
Direct debit
Finger prints
Iris scan

How are we working towards 1-click payment
Store
payment info
1 page
XO screen
Social
identifiers

EU could help with tackling 3 key indirect
hurdles to ensure m-payment take-up
LegislationIdentificationSecurity

A Mobile SEPA would harmonize, but also
result in sub-optimal UX …

… and traditional payment players are way too
slow with their mobile response

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一比一原版奥兹学院毕业证如何办理

一比一原版奥兹学院毕业证如何办理

一比一原版奥兹学院毕业证如何办理

The presentation of the talk "Solid Pods Vs Personal Knowledge Graphs: Similarities and Differences" that was given by the PhD researcher Eleni Ilkou, in the 2nd Solid Symposium. Abstract: Solid Pods and Personal Knowledge Graphs are pioneering constructs within the Semantic Web community, each offering unique avenues for empowering individuals in the digital realm. Solid Pods stand as decentralized bastions of data control which grant users unprecedented authority over their digital presence, ensuring ownership, privacy and portability of personal data. Personal Knowledge Graphs infuse personal data and activity with contextual relevance, facilitating the synthesis and discovery of knowledge. This presentation aims to briefly reflect on the main similarities and differences among the Solid Pods and Personal Knowledge Graphs.

2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs

2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs

2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs

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一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制

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2. Online Travel Agency 2002 ~110 Hotel Booker ?

3. Desktop Mobile Our mobile traffic keeps on doubling …

4. Average conversion desktop vs mobile/tablet 1.9% 1,2% 0,6% … whilst our conversion rate seriously lags

5. % more funnel exits smartphone vs desktop Homepage +18% Search +36% Hotelpages +36% Step 1 Personal data +32% Step 2 Accommodation +60% Step 3 Payment +67% Payment is biggest pain point, followed by navigating through content …

6. BAD UX = mobile drop-off

7. Where to start? How can I choose a date? What our customers face at the moment

8. Work towards 1-click payment mobile UX Wallet on device Pre-approved Direct debit Finger prints Iris scan

9. How are we working towards 1-click payment Store payment info 1 page XO screen Social identifiers

10. EU could help with tackling 3 key indirect hurdles to ensure m-payment take-up LegislationIdentificationSecurity

11. A Mobile SEPA would harmonize, but also result in sub-optimal UX …

12. … and traditional payment players are way too slow with their mobile response