SAP Design thinking Process to research an app idea. Created Prototype wireframe design and an SAP HANA version of it.

1. MusicChord
Personalized Music Playlist Generating Application
Denil
Patel
Bobby
Carricaburu
Will
Cuevas
Joanna
Chen

2. Agenda
❖Introduction
❖Empathize
❖Define
❖Ideate
❖Prototype
Lucy, 22
SF State Student

3. Introduction
MUSIC
+
PHONE TECHNOLOGYGPSACCELEROMETERHEART RATE SENSORS

4. EMPATHIZE

5. Interview Preparation
Who are our
users?
What are their
music listening
habits?
What makes them
want to listen to
music?
How are they
selecting their
music?
How are they
feeling when music
is played?

6. DEFINE

7. Interview Responses
Why Users Listen to Music - Listen to music for an average of 4 - 6
hours/day
- A tool to uplift one’s mood and to keep
him/her entertained
- Spend more time listening to music outside of
the home environment
- Music selection is based on personality,
mood, and diversity (language, culture, genre)
Dislikes/Pain Points on Music Apps - Don’t like suggested songs/artists
- Random and repeated songs are skipped
- Unable to find preferred songs
- Need a quicker way to compile playlist
- Too much time spent searching for music
- Needs songs to suit the current mood

8. Point of View
Everyday music listeners need an easy interface to immediately
listen to his/her perfectly paired songs with his/her current mood
because too much time is wasted on skipping and browsing song
titles.

9. Persona Video

10. IDEATE

11. Solutions to the Problem
Take advantage of
phone’s GPS to
find friends
nearby
Use phone
sensors/wearables
to detect mood
Mood should
complement
music genre
Utilize activities to
curate playlists

12. PROTOTYPING

13. Prototyping

14. MusicChord on HANA

15. This is a GIF File that
shows how the app
Executes. Once Started
it will execute in the
background and
provide data to the
foreground app about
the person’s activity.
For example Relaxing,
Working etc.
Group_04
Prototype 01 for
recording the
activity of the
user. MusicRec.

16. This GIF shows the
UI of the App
function to record
data and choose the
music which will be
done in the
background.

17. Business Model

18. Collaboration Partners

19. Startup Stage
Test the App in the market
Receive Feedback and improve as
needed.
Apply for second round of funding
with KIWA.

20. thanks you for listening!
Music For You