2. Primary Research Skills: RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
interviews
questionnaires
Focus groups
3. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Identifying and
following up
leads
Shifting,
collating and
storing
information
Quantitative
research
4. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Qualitative
Research
Researching
content for a
production
Identifying the
market or
audience for a
product
5. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
What an
audience
thinks of the
product
How large that
audience may
be
How the
product
compares to
similar
products
6. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
What an
audience
thinks of that
product
How large that
audience may
be
How the
product
compares to
similar
products
7. RED (no experience)
Primary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Photography
Filming
Other forms of
observation
Participant
observation
8. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
Ratings/circul
ation and
sales figures
Audience and
market
profiles
Identifying
likely sources
Researching
Similar
products to
understand
their
conventions
9. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area R/A/G Evidence
• identify how and
where you are likely
to get the
necessary
information
recognise and
follow-up
information trails
when they present
themselves and
keep records of this
activity
store the
information so that
it is easily accessed
