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Titania Leung
Senior Partner Program Manager
22 Jul, 2019
APN Funding Program 2019
1
© 2 0 1 9 , A m a z o n W e b S e r v...
Agenda
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 2
• Funding Tenets
• Funding Programs
• B...
Intent of Acceleration Funding Programs
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 3
• Incr...
Benefits & APN Tier
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 4
• Registered: Subsidized T...
Funding Type
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 5
POAMDFSandbox
APN Training
Fundin...
APN Training Funding Benefits
6
© 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A ...
Emerging Program
© 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s...
Emerging Program
© 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s...
2019 Training Course – Discount Reference
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 9
GEO/...
Eligible Courses & Certifications
AWS Courses:
Architecting on AWS
Developing on AWS
Systems Operations on AWS
Advanced Ar...
Innovation Sandbox
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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Innovation Sandbox Credits
© 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r...
APN MDF Funding Benefits
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
13
Partner Funding MDF Benefits (Select* or above)
© 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i ...
MDF Eligible Activities
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Eligible Activities
• Telemarketing
Campaigns
• Paid Search
• Industry Conference
Sponsorships
...
APN Partner Opportunity
Acceleration Funding
Benefits
© 2019, Amazon Web Services, Inc. or its affiliates. All rights rese...
Partner Opportunity Acceleration Benefits
© 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a ...
Program Guidelines & Requirements
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 18
• Qualified...
Best Practices for Partners and Funding
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 19
• Det...
Thank You
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
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APN Live HK - Acceleration Funding Presentation

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APN Live HK - Acceleration Funding Presentation

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APN Live HK - Acceleration Funding Presentation

  1. 1. Titania Leung Senior Partner Program Manager 22 Jul, 2019 APN Funding Program 2019 1 © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
  2. 2. Agenda © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 2 • Funding Tenets • Funding Programs • Best Practices • Questions © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
  3. 3. Intent of Acceleration Funding Programs © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 3 • Increase APN Partner capacity for delivery of AWS solutions • Build APN Partner pipelines with qualified AWS opportunities • Accelerate customer onboarding of workloads to AWS • Develop wins that APN Partners can use to demonstrate AWS experience © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
  4. 4. Benefits & APN Tier © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 4 • Registered: Subsidized Training, Certification Credits, Innovation Sandbox • Select: Subsidized Training, Certification Credits, Innovation Sandbox • Advanced: Certification Credits, Innovation Sandbox, Partner Opportunity Acceleration Funding, Market Development Funding (Credits & Cash) As Partners move up APN tiers, they become eligible for a number of funding benefits and limits increase Select © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
  5. 5. Funding Type © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 5 POAMDFSandbox APN Training Funding © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
  6. 6. APN Training Funding Benefits 6 © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
  7. 7. Emerging Program © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 7 • Registered, Select & Advanced Tier Partners • Partners save over 50-70% with this special offer that includes a seat in a 3 day Technical training class (total package valued at $1,000-2,000) for just $550.00 (*prices may vary by GEO*)
  8. 8. Emerging Program © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 8 • All tiers are eligible • AWS Promotional Credits to incentivize net new Technical Certifications for every net new Certification attained in 2019 (AWS Promo Credits can be used towards future AWS Usage) • Annual Limit Per Partner: 2 Associate and 5 Specialty/Professional • Promotional credits are distributed via email to the partner’s Alliance Lead • Associate Certification = $300 AWS Credits • Professional Certification = $500 AWS Credits • Specialty Certification = $500 AWS Credits
  9. 9. 2019 Training Course – Discount Reference © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 9 GEO/Country APN Training Partner Currency Partner Pays ATP Associate in Local Currency Professional/ Specialty in Local Currency China VSTECS CNY 3,000 3,800 Hong Kong Kornerstone HKD 4,500 5,500 Taiwan UCOM / Kornerstone TWD 12,500 17,000 © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
  10. 10. Eligible Courses & Certifications AWS Courses: Architecting on AWS Developing on AWS Systems Operations on AWS Advanced Architecting on AWS DevOps Engineering on AWS Security Engineering on AWS Big Data on AWS AWS Technical Essentials (+ 3 day course) AWS Associate Certifications Solutions Architect Developer SysOps Administrator Professional/Specialty Certifications Solutions Architect DevOps Engineer Security Specialty Big Data Specialty Advanced Networking Specialty © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
  11. 11. Innovation Sandbox © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 11
  12. 12. Innovation Sandbox Credits © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 12 Purpose: To increase your AWS capabilities, we encourage innovation and development. Innovation Sandbox extends AWS promotional credits toward the development of new offerings on AWS and the ability to trial new services with and for customers. Requirements • Innovation Plan- goal, timeline, resources, budget, and solution Co-Investment Partner Tier Max Annual Cap per Partner Premier $40,000 Advanced + $30,000 Advanced $20,000 Standard $10,000 Registered $5,000
  13. 13. APN MDF Funding Benefits © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 13
  14. 14. Partner Funding MDF Benefits (Select* or above) © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 14 Purpose: MDF helps partners with their demand generation activities and enable them to build their pipelines and generate revenue Goal: Enable Go-to- Market activities and help off-set our partners costs through eligible marketing activities MDF Cash: to co-fund up to 50% of eligible activities upon completion MDF Promotional Credits: Offset the incurred AWS consumption during eligible activities How: Advanced tier partners submit their MDF requests using the self-service funding acceleration tool in the APN Portal
  15. 15. MDF Eligible Activities 15 Eligible Activities • Telemarketing Campaigns • Paid Search • Industry Conference Sponsorships • Customer Webinars • List Purchase • Case Studies Ineligible Activities • Seasonal Events • Relationship Events • Charity donations • AWS Sponsored Events • After-parties ***Full list can be found in the Acceleration Funding Program Guide © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
  16. 16. APN Partner Opportunity Acceleration Funding Benefits © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 16
  17. 17. Partner Opportunity Acceleration Benefits © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 17 • Proof of Concept (POC)- small scale projects for customers that haven’t fully committed. POC projects can help demonstrate the feasibility and benefits of AWS Cloud. • Project plan- scope and deliverables • Co-funded by: Partner, Customer, & AWS • 10X ROI • Migration Funding- help accelerate customer migration to AWS • Project plan: scope + deliverables • Co-funded by: Partner, Customer, & AWS • 10X ROI • Qualified Opportunity for migration
  18. 18. Program Guidelines & Requirements © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 18 • Qualified Opportunity • Customer signed Statement of Work, Simply Monthly Calculator link, architecture diagram • Co-funded between Partner, Customer, and AWS • Funding amount is based on 10% of the forecasted Annual Recurring Revenue (Fully-deployed + 12 mo.) © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
  19. 19. Best Practices for Partners and Funding © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 19 • Detailed Business Plan with Training and Enablement and MDF plans • Submit fund requests at least 2 weeks prior to activity start date, must be pre-approved • Do not discuss funding with customers until it is secured • Register Opportunities • Tap into funding you have available! © 2 0 1 9 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
  20. 20. Thank You © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 20

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