Coca cola company brief detailed presentation 7R's, 5P's

1. INTERNATIONAL
LOGISTICS
Company: Coca-Cola
Founded: 1886
Origin: United States
1
Deepak Gupta-19106B1016

2. About Coca-Cola
• Origin: Covington, Georgia (1885)
• Sale (1st): Atlanta, Georgia (1886)
• Final Incorporation: 1892
• Type: Coca Wine Soft Drink
• Brand: 3500+ in 200 countries
• Products:Sprite,Maaza,Fanta,Schweppes,etc.
• CEO: James Quincey
2

3. Coca-Cola India Pvt. Ltd.
• Founded: 1950, Re-entered in 1993
• Type: Private, Consumer Goods
• Comprises: Coca Cola India, Hindustan Coca Cola
Beverages
• Headquarter: Gurgaon, India
• Parent: The Coca-Cola company
• Exports: 44 countries
• Market share: 31.4%
3

4. Supply Chain of Coca-Cola
4

5. 7R’s of Coca-Cola
• Right Product
• Right Cost
• Right Place
• Right Time
• Right Customer
• Right Quantity
• Right Condition
5

6. 5P’s of Coca-Cola
1. Production: Gurgaon,(India)
2. Price:
 Psychological Pricing
 Promotional Pricing
 Segmented Pricing
3. Product:
 3500 Products, 20+ brand segments
4. Promotion : CSR tool, Push strategy
 Advertisements : Pull strategy
5. Place: FMCG distribution pattern
 India: Rural & Urban Market
6

7. Export market entry strategy
• Joint Venture: Coca-Cola and Nestle refreshments
(BPW)
• Strategic Alliance: Coca-Cola and Lenovo (China)
• Subsidiary: Coca-Cola India
• Strategic partnership: Coca-Cola and Mc Donald’s
7

8. Incoterms used by Coca-Cola
• Ex Works (EXW)
• Cost Paid To (CPT)
• Carriage and Insurance
Paid To (CIP)
• Delivery Duty Paid (DDP)
8

9. Payment Terms
• Open account (30 Days)
• Charges include: packing, loading, boxing, draying,
storing, shipping and insuring the Goods and/or
Services.
9

10. Currency of Payment
• Exchange Rates Fluctuation:
• Exports to 44 countries
• UK, Myanmar, Australia, Maldives, Italy etc.
• Risk Management: forward contracts, commodity
future contracts, option contracts, collars and
swaps to assess.
10

11. Types of Transportation
• Truck transportation
• Distribution channel
Goblage
plant(Gujarat)
Super Markets
Retailers
& Target Market
Airlines
Clubs/Bars
Vending Machines
Restaurant Hotels
Consumers
Distributor
Delivery Trucks
11

12. Packaging
• Sustainable Packaging strategy
• Operation clean sweep
• Boost for bioplastics
• Working on entire product lifecycle
12

13. 13
Thank You