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Why Content is Essential to UX

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SPROUT Content
SPROUT Content

Just like great wine, great content enhances the user experience (UX) and keeps website visitors coming back for more.

Technology
1 of 15
WINE IS NOT JUST GRAPE JUICE How Content is Essential to UX September 21, 2010
I Like to Drink Wine  
Great Content is Like Great Wine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An Online Search is Like a Wine Tasting ,[object Object],[object Object],[object Object],[object Object]
New Site Content is Like a Vintage ,[object Object],[object Object]
Through Online Content People Decide: ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Content is not... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content is... ,[object Object],[object Object],[object Object],[object Object]
Content is... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quantitative Impacts: Links Subscribers Rankings Qualitative Impacts: Word of Mouth Engagement Comments Content Affects UX : Facebook Blog Twitter YouTube Website Value Input: Monthly Content / Conversation Calendar Post Post Post Post Post Post Post Post
Content is… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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Why Content is Essential to UX

  • 1. WINE IS NOT JUST GRAPE JUICE How Content is Essential to UX September 21, 2010
  • 2. I Like to Drink Wine  
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.  
  • 8.  
  • 9.
  • 10.
  • 11.
  • 12. Quantitative Impacts: Links Subscribers Rankings Qualitative Impacts: Word of Mouth Engagement Comments Content Affects UX : Facebook Blog Twitter YouTube Website Value Input: Monthly Content / Conversation Calendar Post Post Post Post Post Post Post Post
  • 13.
  • 14.
  • 15.

Editor's Notes

  1. Many Brands doing it well but offers such different experience depending on their audience: for example