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Curate

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Curate is a digital media concept and prototype for crowdsourcing content through influencers.

The pitchdeck and prototype led to a funding offer from Wayra UK.

Check out www.productandgrowth.com to learn more.

Published in: Technology
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Curate

  1. 1. What’s the problem?
  2. 2. Problem Content Overflow Unknown Unknowns There’s just too much content out there already Finding relevant content outside your area of expertise is really hard Reliability In a world of consumer-led content how do you filter for quality?
  3. 3. How can we solve it?
  4. 4. Curate crowdsources content by building community through influencers.
  5. 5. Solution Tired of the firehouse High quality content Engage with experts Curators Consumers Develop followership Build personal brand Engage audience AlgorithmsCommunity Collective Intelligence Building two-sided market place for content curation
  6. 6. We believe a select group of passionate people can produce more engaging conversation than a huge social mob Why?
  7. 7. Content Landscape Creation Aggregation Curation Consumption Automatic grouping of content through algorithms Production of original content Passive use Select the best in an organized and contextualized manner
  8. 8. Market Evolution Web 1.0 One-to-many Social Media Many-to-many Curated Web Many-to-one Interface Browser Feeds Collections % of users creating content < 1% ~ 1% > 25% Value to user Consuming Content Creating / Sharing Capturing / Collecting Connection to other users Comment within Community Share with Friends Follow Taste Experts Company NYTimes, WSJ, New Yorker, The Atlantic, Etc… Blogger, Facebook, Yelp, YouTube Tumblr, Pinterest, Twitter, Evernote
  9. 9. Influencer Only
  10. 10. Influencer Front And Center
  11. 11. Follow Updates
  12. 12. Limit # of Collections
  13. 13. Human and Machine for Relevancy
  14. 14. Users suggest new content
  15. 15. Validation (in one month!) Curators Users Grow slow through quality influencers and content +20 others! 3151 Validate through focused customer development Currently conducting user interviews with 100+ users to understand feature requests and refine product experience
  16. 16. Business Model Premium Curator Features Sponsored Curators Native Ads  Embeddable blog widget  Publish to blog + social media  Newsletter creation tool  Analytics (outbound + inbound)  Personalized content discovery  Affiliate marketing  Interest based advertising  Enable brands to curate content about their products
  17. 17. Invite Startup Influencers Growth Influencers distribute for us Optimize for social sharing and engagement Expand to more communities
  18. 18. Team Name Business + Growth Name Product Name UX/UI + Growth Position Company Position Company Position Company Lead Tech Director Position Company Position Company Position Company Position Company Position Company Position Company Position Company Position Company
  19. 19. Advisors NameName Name Position Company Position Company Lead Tech Director Position Company Position Company Position Company Position Company
  20. 20. Unleash the curator in you. www.getcurate.co

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