On April 1, 2021, students, staff, and faculty from the UC Berkeley Haas School of Business joined with employees from LinkedIn, Lob, Lyft, and Okta for a unique learning experience. Students learned about the history and theory of corporate social impact in the technology industry and presented novel program designs to create positive social impact in alignment with each participating company’s core business strategy. The event was co-sponsored by the Haas Tech Club and Net Impact at Berkeley. The following slides were created by students for educational purposes only and are not in any way representative of the participating companies’ beliefs, plans, or commitments.

1. UC Berkeley Haas
Corporate Social Impact in Tech
Design Challenge
Sponsored by

2. About this deck
On April 1, 2021, students, staff, and faculty from the UC Berkeley Haas School of
Business joined with employees from LinkedIn, Lob, Lyft, and Okta for a unique
learning experience. Students learned about the history and theory of corporate
social impact in the technology industry and presented novel program designs to
create positive social impact in alignment with each participating company’s core
business strategy. The event was co-sponsored by the Haas Tech Club and Net
Impact at Berkeley.
The following slides were created by students for educational purposes only and
are not in any way representative of the participating companies’ beliefs, plans, or
commitments.

3. Judges
● Adam Rosenzweig, Senior Manager, Product Impact, Okta
● Ally Kozel, Senior Social Impact Specialist, Okta
● Christina Louie Dyer, Head of Social Impact, Lob
● Cory Boatwright, Head of Military and Veterans Programs, LinkedIn
● Cristy Johnston Limon, Executive Director, Center for Social Sector Leadership, UC Berkeley
Haas School of Business
● Lisa Boyd, Director of Social Impact, Lyft
● Nora Silver, Faculty Director, Center for Social Sector Leadership, UC Berkeley Haas School
of Business

4. Small Business Outreach +
Government Outreach
● Free or reduced
pricing for small
businesses to post
jobs
● Targeted advertising
/ landing pages
● Tie-up with
unemployment
offices + the
Department of Labor
Job Seeker Outreach +
Expanding Users
● LinkedIn Learning
courses and Trainings
for Frontline workers
● Free premium for
frontline workers
● Access to mentorship
programs for job
seekers
Business, community,
NGO and school
partnerships
● Student/administrative
ambassadors at schools,
career centers
● Ambassadors at diff.
companies/via diff.
front-line industries to
leverage opportunities
for job-seekers and
spread the
word/digitalize job search
● LI trainings for adoption
● NGO partners to include
AAPD + Women for
Women
Student team: Alejandra Meza, Zeenia Irani, Saumya Vij, Varsha Hiremath, Kristine Kushner, Olga Klinger
How might we help front-line workers find job opportunities?

5. Pandemic has exacerbated
impact of income inequality for
low income families in the Bay
Area.
Impact is most heavily felt by
communities of color and
especially among those with less
higher education.
Lyft can provide subsidized rides
to community college students
from these communities to
increase education persistence
and graduation rates.
Issue Proposed Program Expected Impact
$1M Ride credit program for
commuter students:
● $30 roundtrip/day
● Semester
program/renewal
● $3,200 cap per year
● Roll over credits.
Partners
● Community colleges &
universities
● Commute.org & other
public transit authorities
● Foundation partners
○ Matching dollars-
Gates Foundation
Outputs:
- Students served
- 156/semester in year 1
- 650 rides/week
Outcomes:
- Enrollment rates
- Persistence rates
- Graduation rates
- Increased collaboration
(number of co-hosted events,
articles etc.) with local transp.
partners
- Rider awareness (%) of student
support program
How might we improve access to education for low income students?
Student team: Joseph Zhang, Scott Blons, Madhav Ayyagari, Grant Ligon

6. Resources: Funding from Lob ($500K) to provide mailings to students at school districts
for ~400K high school seniors with 3 mailing touchpoints and Lob staffing capacity to train
high school administrators on the program to ensure alignment on FERPA compliance.
How might we increase civic engagement among newly eligible voters?
Student team: Mathilde De La Calle, Ryan Gibo, Lena Horvath, Jackie Lam, Cailin Todd
Proposed program: Lob.org partners with high schools and school districts to reach
graduating seniors with targeted mailings encouraging voting, voter registration, and
participation in local elections.
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1
3
Increase voting awareness: education around why, how and when to vote,
customized for state and local criteria
Facilitate voter registration process: making voting registration easier for young
people by providing voting registration links through direct mail
Restore faith in voting for young people: inspire young people to vote by sharing
impactful stories and highlighting local issues
PROGRAM STRATEGIES:
Value for Lob: Build business partnerships with school districts and strengthen
relationships with communities
Impact on Issue: Increase in voter registration among key demographic (18-20yo) in
targeted geographies combined with greater engagement in local elections that hopefully
spurs a lifetime of civic engagement
Challenge
Winner!

7. © Okta and/or its affiliates. All rights reserved. Confidential Information of Okta–For Recipient’s Internal Use
Only
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Student team: William Alexander, Nicole Austin-Thomas, Sagar Doshi, Stephanie Wenclawski
RESOURCES
● $5M in
philanthropy
● Access to Okta
talent
● ISVs in the Okta
Integration
Network (OIN)
Create a secure platform for students to find
jobs/enrichment programs with ISVs in the OIN
(7,000+ pre-built integrations).
Step 1: Pilot in Bay Area schools. Consider starting
with ISV partners that have strategic interests in
education.
Step 2: Okta builds the platform, ensuring identity
security for students, and sets standards for ISV
participation.
Step 3: Students apply for opportunities with
participating companies.
Step 4: Okta provides scholarships for
participating students who choose to pursue
technical degrees instead of immediate
employment.
PROPOSED PROGRAM TARGET IMPACT
Social impact: Clear
pathways for 10,000+
high school graduates
into tech-enabled
careers over the next
two years.
Business impact: Richer
pool of tech-savvy
talent for all industries.
How might we create tech-enabled career pathways for high school graduates?