1. Publishing companies-
It is known that the genre horror is very popular compared to other genres. Therefore it’s more
likely that a big production company (e.g. Paramount Pictures) will distribute my film due to the
high popularity. Independent companies (e.g. Evolution Entertainment) may also distribute my
film opening with the consideration of these factors:
‘- Better customer relations - When operating a smaller business, customer relations become
more valuable as the customer is the one who is primarily keeping the business alive.
- Product change - An independent business can make changes in terms of products in order to
benefit themselves as well as their customers e.g. a better line of products to replace a not so
well existing line. Franchise based businesses however don't always have this freedom as there
are more people involved in the decision-making process.’
A larger company ‘Paramount Pictures’ is very well known for it’s production and distribution of
films. It’s known for distributing three films that causing them to surpass the $1-billion-mark in
worldwide box office sales:
- Titanic ($2,186,800,000)
- Transformers: Dark of the Moon ($1,123,794,079)
- Transformers: Age of Extinction ($1,065,153,989)
http://en.wikipedia.org/wiki/Independent_business
