ModelMe project is an academic project in collaboration with Almax.
Almax, Italy is an international leader in the design and production of men, women and children mannequins and busts forms. I was responsible for Design Research, Ethnography Research, Creating User Personas, User Journeys, Experience Design of the system, UX of the application and client pitching.
The aim of the project was to propose a service design for Almax to allow its high end fashion clientele to collect body measurements of public through a gamified experience.
7. “Young consumers embrace technology that
delivers value when they’re shopping. ”
http://www.theretailbulletin.com/news
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Antho-
8. “This new generation loves the environment of
the store, and values the interaction it offers. ”
http://blog.gfk.com
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Nike Window Display WESC Window Display
10. Why the retail sector needs
information on Body Shape?
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11. “The last body-measurement of the civilian population for
apparel sizing purposes was conducted in 1941 and was not
accurate for modern body shapes.”
Cornell University, College of Human Ecology
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12. • Accurate data for better mass customisation.
• Facilitates consumer satisfaction and reduce commercial waste
due to ‘ill-fit’ returns
• The 3D body scans data can be used to create more realistic
mannequins.
Application of 3D body Scan in Retail Sector - By Phoebe R. Apeagyei
Department of Clothing Design & Technology, Manchester Metropolitan University, England, UK
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17. 3D Scan and Archaeology
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Fondazione Prada
Exhibition ‘Serial Classic’, co-curated
by Salvatore Settis and Anna
Anguissola, focuses on classical
sculpture of Roman culture.
The exhibition illustrates the
technologies and methods used in the
making of the copies.
FULL BODY
PRECISE MEASUREMENTS
18. 3D scan and Fitness
Using real time feedback and elite level
coaching, Nike+ Kinect Training
delivers a personalised program that
evolves as you do.
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MOTION TRACKING-‐ REACTS INSTANTLY
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A gamified experience for shoppers through which retail
stores can collect body measurements of public.
The memory of this experience can then be shared online.
It allows customers to have clothing suggestions on their body type.
ModelMe
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Step on specific location + Screen turns on +
Hand gesture to start
3D scan starts appearing on front screen.
33. Your own page
Your body shape
Your fits and cuts
Recommendation from the latest collection
Postcard which you can share on social
media
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Use QR Code with website
Go to the link written
Scan the code
Enter your name and email
Access your page
Use App
Download the app
Scan the code
Enter your name and email
Access your page
34. Fitting Room
Your experience starts from here
Screen
show Information
play interactive games
Lenticular Card
Save your body shape information
Profile
Update body shape information
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