thrdPlace Intro Deck

1. Investment Deck
Fall 2015
www.thrdPlace.com
Mike Colosimo
Mike@thrdplace.com
310.944.5937

2. 2
thrdPlace is a digital network that provides
crowdsourcing and project management tools for
community/neighborhood based projects.

3. 3
Have you ever thought about what you could
accomplish if you mobilized the resources that already
exist in your community?
Do you know what organizations are involved locally?
Have you tried to get involved in your community?

4. You’re not the only one. We are all trying….
$240B+ Invested
7.7B hrs Volunteered
$100B+ Invested
8B hrs Volunteered
For Profits
Non Profits
Individuals
&
US Communities
Atlas
of
Giving,
2013
Year
End
Report
4

5. But, over 70% of citizens don’t know
what organizations are doing in their communities,
or how they can get involved
Atlas
of
Giving,
2013
Year
End
Report
$240B+ Invested
7.7B hrs Volunteered
$100B+ Invested
8B hrs Volunteered
For Profits
Non Profits
Individuals
&
US Communities
5

6. Connecting people,
organizations and their
collective resources is
a
$20B+ opportunity…
and growing
6

7. With thrdPlace, It All Starts With Projects
Project’s tell a story and crowdsource
Funds, Supplies & Volunteers
for local projects & events
Project’s provide management
and reporting tools to better
manage, measure and execute
local projects & events 7

8. 8
Organizations Pay:
SaaS Model (scales by # of projects)
Individuals Pay: 4% of Money Donated
Monthly Subscriptions
Commissions on Projects
thrdPlace Makes Money 2 Ways

9. $280k
revenue
24 clients
Averaging 110,000 social impressions per project
9
So far…
Qualified Pipeline > $1MM in revenue

10. 10
10k projects/year
$75k/rev/year
10k new potential clients
&
~5M new users
Organizations Build the Network:
Every For Profit project is a partnership with a
local community group (school, non profit, etc.)
How thrdPlace Grows – For Profits First
$7M revenue/year
[2000 non profit clients paying
$3500/year]**
&
20MM new users
**avg. annual contract
value of non profit client
Whole Foods alone: 10,000 projects, $50M and 250k volunteer
hours into communities each year….engaging millions of people

11. thrdPlace for Organizations
Value Deliverables (hosted & deployable API)
Manage Local/Bottoms-up Project
Creation
Activate Employees and Consumers
Through Social Around Their Community
Work
Measure the ROI of Their
Community Investment/
Engagement
Authentically Distribute Their
Message of Community Involvement
Engagement relative
to Consumer spending
Twitter engagement use by zip code
Campaign Page
Project Page
Campaign Management/Analytics
CLICK FOR VIDEO
(https://vimeo.com/90273076)
CLICK FOR CASE STUDY
(Or go to slide 23) 11

12. thrdPlace for Individuals
Value Deliverables
Discover Local Opportunities
to be Involved
Develop a Personal Reputation
from Community Work
Connect with Other like Minded
People
Mobilize Diverse Resources to Solve
Local Problems
Discovery Page
Project Page
Project Management
User Profile
12

13. Value of the Network
For Profits
Non Profits
Individuals
Projects, More Users & Resources
The Network Provides:
Data and Insights
Global User Base
Knowledge Transfer
Access to Projects
Partnership Development
Local Identity/Authenticity
13
thrdPlace Users (Orgs & Individuals) Provide:

14. Today 2016 2017 2018 2019 2020
# of Clients 24 150 500 1,800 3,800 8,500
Total # Projects (k) 0.550 155 1,000 2,500 4,900 11,000
# of Users (k) 65 1,800 9,800 31,000 77,000 166,000
Revenue ($k) 260 1,640 8,900 31,200 70,900 161,200
Gross Margin -- 55% 82% 85% 87% 87%
EBITDA ($k) (100) 4,320 20,300 43,700 110,200
14
Financials & Growth
Exit Comps
Event / Valuation
# of Users
$/User
NextDoor
60MM Series C / $170MM
8MM
$21
Instagram
Sale / $1B
30MM
$33
Twitter
IPO / $14.6B
200MM
$73
EventBrite
60MM Series F / 1.3B
50MM
$26

15. 15
Use of Funds
$1.2M via Convertible Note (14 months of runway to breakeven)
The Ask and Use of Funds
Current Team Salary
3 Hires (Jr/Mid Level Engineers)
~$650k for Product Team ~$550k for SG&A, Working Capital
Current Team Salary
1 Hire (Dir. Of Sales in Q3 ‘15)
Business Operations
Sales / Marketing Growth
Salaries, execution of early clients and pipeline growth
$5MM Cap, 15% discount

16. Multi-
Resource **
Single
Resource *
Destination Based (Network)
Hosted (limited Distribution)
VOLUNTEER MATCH
KICKSTARTER
NEIGHBORGOODS
NATION BUILDER
BLACKBAUD
CAUSECAST
INVESTED IN
MINDMIXER
*Funds, Supplies OR Volunteers
**Funds, Supplies AND Volunteers
Competition
16

17. Detailed Competitive Comparison
17
Funding Donations
Yes
Yes
Yes
Volunteerism
Yes
Yes
Material Sharing
Yes
Focused on Physical Community Projects
Yes
Provide Local Project Management Tools
Yes
Yes
Serving Organizations
Yes
Yes
Provide Aggregated Management Tools
Yes
Yes
Detailed Analytics/Reports
Yes
Internal to Organization
Yes
Yes
External to Organization
Yes
Yes
Provides Lead Gen
Yes
Connection to Sales
Yes
Amount of Content Generated
Large
Moderate
Minimal

18. DeKoven Ashley, Co-Founder & COO
(Entrepreneur // Community Activist)
- Tulane BA and UCLA Masters in Urban Planning
- Washington DC Policy Think-Tank and Local Organizing
- Urbanist and Non Profit Board Member
Michael Colosimo, Co-Founder & CEO
(Entrepreneur // Experienced Business Professional)
- US Air Force Academy BS and UCLA MBA
- Air Force Veteran, Product Developer and Urban Planner
- Serial Entrepreneur and Non Profit Board Member
Todd Burdeinei
Sr. Front End Engineer
(15 years of s/w development)
David Castro, CTO
(Software Architect // Data Scientist)
- 15 years of Technology Development
- Serial Entrepreneur
- Built and Led Teams for All Sizes of Tech Applications
Eugene Hauptmann
Sr. Back End Engineer
(15 years of s/w development)
Woody Moore
Marketing
(10 years of cause marketing)
18
The Team

19. Global business opportunity, with multi-billion dollar
addressable market and high profit margins
Business value driven by exponential growth in user base
(network) and revenue
The time is right - early days of a growing global market driven
by the demands of the millennial generation
Experienced team with the skills to execute: proven with early
traction, revenue and pipeline
In Summary
19

20. Mike Colosimo
Mike@thrdplace.com
310.944.5937
GIIRS: 119 / 200
(click here for full report)
Honoree
White House 2013
Champions of Change
In the theoretical exploration of a city, we as people, exist in three places. The
first place is our home. The second place is our work. The third place is our
community.
-Ray Oldenburg