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It was Einstein who said "just because you can measure something doesn't mean you should".
In the world of social media, Facebook 'likes' are very easy to measure, but very hard to value. Is it therefore possible that we are basing our activity in social media around things that are easy to measure, rather than the things that create the most value?
In this lunchtime webinar, Richard Stacy discusses the value of measuring social media metrics and which ones we should be focussing on.