Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum

680 views

Published on

Presentation: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest
Presented by: Amanda Pehrson, Social Media Manager, Crocs, Inc.
The rapid growth of social marketing has allowed brands to act as publishers, creating supporting content that supports the mindset and daily interests of their consumers. Pinterest in particular creates fun opportunities for brands to create collectable, visually compelling content that resonates with consumers throughout their busy days. Brands of all sizes will learn how to find, engage, and inspire audiences through compelling Pinterest campaigns and content.

www.bdionline.com

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
680
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum

  1. 1. Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest Amanda Pehrson @Crocs @amandapehrson
  2. 2. •  Help to position ourselves as a four-season brand with over 300 styles to offer •  Influence new consumers that our shoe is the perfect balance between comfort & style •  Inspire on-the-go women with visual imagery & video that defines the best wearing occasions for all-day comfort
  3. 3. culture style authenticity simplicity The art of a great visual story. conversation connectedness
  4. 4. When creating digital content… Think like an editorial director of a magazine. Great visual content focuses less on a one-time transaction and more on creating a long-term brand halo.
  5. 5. Brands as content creators.
  6. 6. Brands as content creators.
  7. 7. Bridging the gap to your audience: finding the right partners to help tell your story… MARTHASTEWART.COM DOMINATES ON PINTEREST •  #1 in unique pinners •  23% growth in unique pinners •  29% growth in new pins •  38% growth in pins per day
  8. 8. culture style simplicity Companies of all sizes can be great storytellers authenticity conversation . connectedness
  9. 9. Social media makes everyone a storyteller. Every individual who makes up the parts of your company can help to tell the story.
  10. 10. Even the biggest brands are starting to publish content that looks user-generated.
  11. 11. Be a curator.
  12. 12. Be inspired.
  13. 13. Thank you! Amanda Pehrson @Crocs @amandapehrson

×