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Inspiring Brand Loyalty Through Social Media

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Tips for engaging consumers through social networking and building loyalty for your brand.

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Inspiring Brand Loyalty Through Social Media

  1. 1. Inspiring Brand Loyalty Through Social Media<br />March 14, 2011<br />Vicky Hastings<br />
  2. 2. About Maxwell PR <br />2<br />
  3. 3. Source: Ad Age/Ipsos Observer 2011 <br />3<br />
  4. 4. Consumers are rewarding brands that align with their values<br />4<br />
  5. 5. And they’re vocal<br />5<br />
  6. 6. Be personaland authentic<br />6<br />
  7. 7. Affirm your values<br />7<br />
  8. 8. Involve fans in your brand<br />8<br />
  9. 9. Engage, entertain, share your point of view<br />9<br />
  10. 10. Make your story easy to grasp<br />10<br />
  11. 11. Educate, but make it fun<br />11<br />
  12. 12. Understand the importance of bloggers<br />12<br />
  13. 13. Leverage sampling and couponing opportunities<br />13<br />
  14. 14. Investigatelocation-based marketing<br />
  15. 15. Take advantage of TripAdvisor’s owners’ center<br />15<br />
  16. 16. Surprise and delight<br />16<br />
  17. 17. Reward loyalty<br />17<br />
  18. 18. Connect directly in the real world<br />18<br />
  19. 19. 19<br />Inspiring Brand Loyalty<br />Be personal and authentic<br />Affirm your values<br />Involve fans in your brand<br />Engage, entertain and share your point of view<br />Surprise and delight<br />Reward loyalty<br />
  20. 20. 20<br />
  21. 21. Thank you!<br />Vicky Hastings<br />503.231.3086<br />vicky@maxwellpr.com<br />www.twitter.com/vickyhastings<br />

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