1. The 6 Step Process to
Creating a Modern, Digital
Office Products Business
Wednesday 3rd June

2. David Taylor
@savvysocialDT www.2010media.co.uk
Digital management consultant, social
media author, trainer and speaker.
Helping businesses to communicate more
effectively.
Co-author – The Business of Being Social.
About me
#BOSSFED15

3. • The office products industry – like all others - is changing
• Traditional products are declining - paper, filing products, envelopes
• But, Direct Mail is not dead
• Huge explosion in technology and innovation
• With the result that new products and services are being added -
Managed Print Services, Facilities Management supplies, Work wear,
IT hardware
• Rise in the importance of multi-channel marketing
• Increased consolidation in the supply chain
• Leading to a greater need for collaboration and co-operation
The 2015 office products landscape

4. The multi-generational business environment

5. The Gartner Hype Cycle: Social media now = business

6. The rise of the Millennial in the work environment
Source: Forrester

7. Latest digital trends

8. Who ‘owns’ your brand?

9. Who controls your digital footprint?

10. The emergence of the modern, social business
Becoming a social business

11. How could YOU be using social media?
• Brand awareness
• Networking and business development
• Lead generation
• Lead conversion
• Public and influencer relations
• Brand protection
• Support & customer service
• Corporate and Social Responsibility
• Business intelligence
• Competitor analysis
• Research & Development
• Thought leadership

13. The mantra for the day...

15. 1. What is the short, medium and long term strategy for your business?

16. 2. Is there a growth mindset within your business?

17. Internal and external communications now need to be wholly integrated

18. 3. How well placed are you to create content?

19. Securing your content ‘pipeline’

20. Creating an ‘internal’ newsroom within your organisation

21. 4. Who has responsibility for managing all your digital channels?

22. 5. Do you have budgets set aside for social advertising?

23. LinkedIn Showcase pages

24. Twitter advertising

25. Sysomos: Gain Actionable Insights from Social Data
6. How well are you using Big Data to benefit your business?

26. So, how well equipped are you to meet the challenges and opportunities
posed by the digital age?
Socially adaptive business scores
0-20 Your organisation needs systemic change and may well fail if
you don’t address a number of key areas.
21-40 There are a number of areas where you are weak. Focus on
strategy and culture. The rest will follow naturally.
41-60 Your business may work well now but it is probably too much
about delivering short term results. Look at implementing
some strategic goals.
61-80 You’re in an excellent position to drive the business forward
in the medium and long term. You just require some fine tuning.
81-100 You are totally focused on the future, meeting the needs of
your customers and delivering a first class business well into the
future.

27. And finally…. an example of a great
social business