These are great insights gleaned from HubSpots social media Primer. Let’s talk about how a custom social media strategy can help you tell YOUR story.

1. www.stonesoupcomms.com
16 Important
Social Media
Stats
#ThankYouHubspot

2. www.stonesoupcomms.com
84%
of consumers are
more likely to buy
from a brand they
follow.
Source: Sprout Social

3. www.stonesoupcomms.com
78%
of consumers say
they will visit the
physical retail store
of a brand they
follow.
Source: Sprout Social

4. www.stonesoupcomms.com
2.45
Billion
People are using
Facebook.
Source: Statista

5. www.stonesoupcomms.com
400
Million
people belong to a
Facebook Group.
Source: Statista

6. www.stonesoupcomms.com
5 Billion
videos are watched
on YouTube every
single day.
Source: Statista

7. www.stonesoupcomms.com
500 Hours
Of video are
uploaded to
YouTube every
minute.
Source: Statista

8. www.stonesoupcomms.com
75%
of Instagram’s
audience is between
the ages of 18-24..
Source: Pew Research Center

9. www.stonesoupcomms.com
90%
of Instagram’s users
follow at least one
brand account
Source: Pew Research Center

10. www.stonesoupcomms.com
350
Million
hours of live video
are streamed on
Twitter every day.
Source: Omnicore Agency

11. www.stonesoupcomms.com
500
Million
tweets are sent
every day.
Source: Twitter

12. www.stonesoupcomms.com
500
Million
tweets are sent
every day.
Source: Twitter

13. www.stonesoupcomms.com
3 MONTHS
isthe average life of a
Pinterest Pin.
Source: WebPageFX

14. www.stonesoupcomms.com
79.5%
of Pinterest users are
female.
Source: Statista

15. www.stonesoupcomms.com
79.5%
of Pinterest users are
female.
Source: Statista

16. www.stonesoupcomms.com
400
Million
users on TikTok.
Source: Pew Research Center

17. www.stonesoupcomms.com
52
Minutes
Is the amount of
time the average
user spends on
TikTok per day
Source: MediaMix

18. www.stonesoupcomms.com
Let’s talk about
how a custom
social media
strategy can help
you tell YOUR
story.
David@stonesoupcomms.com
www.stonesoupcomms.com