1. Using Social Media To Boost
Your Luxury Travel Business

2. Luxury Buyers Are Digitally Savvy
Source: Google Think Insights
100% use smartphone,
tablet, laptop, desktop
2x more smartphone
penetration than general
population

3. Luxury Buyers Use the Internet for
Purchase Decisions
75% conduct
research online
before
purchasing
68% use a search
engine in their
research
Source: Google Think Insights

4. 19 Million Affluent
Males on the Internet
40% shop online 2x a week or
more
Spend $30k annually on those
online purchases
Source: ComScore

5. 19 Million Affluent
Males on the Internet
55% use Facebook Daily
39% use Google+ Daily
Source: ComScore

6. Social Adoption Continues to Grow
Source: Pew Research Center

7. Facebook and
Instagram
Users Visit
More Often
Than Other
Sites’ Users
Source: Pew Research Center

8. Social is
Becoming
More Visual

9. 47% of Internet Users Share Photos or
Video They Found Online

10. Millennials Are Redefining Luxury Travel
“Instagram-able Experiences”
Source: Pew Research Center

11. Its 180 million users spend 257
minutes checking their
Instagram per month, which
leads to 16 billion photos
shared—and counting
55 million photos uploaded
each day
1.2 billion new likes every day
70 percent of Instagram users
check their pages each day
Owned by Facebook
What’s So Great About
Instagram?
Source: Pew Research Center

12. Nearly one in every 6 people who use the Internet are on
Pinterest
70 million users and 10 million unique users every month

13. Pinterest drives 2x the website referral traffic of
Twitter, LinkedIn and Google+ combined
Source: Pew Research Center

14. How Do I Get There?
Social Tactics You Can Start Using Today

15. #Tip: Activate existing clients

16. #Tip: Choose hashtags that are unique,
simple and relevant to your business.

17. #Tip: Ask clients to use your
hashtag when sharing their photos

18. #Tip: Ask for
reviews

19. #Tip:
Repurpose reviews

20. #Tip: Curate images

21. #Tip:
@Mention partners, colleagues, clients

22. #Tip:
Reward
your
followers

23. #Tip Launch a
campaign or
photo contest
around photo
sharing

24. #Tip: Add captions that lend humor,
wit and context to your photos

25. #Tip: Make tips, how-tos,
quotes and checklists visual

26. #Tip:
Consider
Facebook
ads

27. #Tip:
Optimize.
See what
content gets
the most
engagement
and create
more like it

28. Thank You!
Kate Lorenz
@katelorenz