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Using Social Media to Boost Your Luxury Travel Business


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This 45 minute presentation was given to luxury travel advisors and their suppliers at Luxury Travel Advisor's Ultra conference in Chicago on March 24, 2014.

Published in: Social Media
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Using Social Media to Boost Your Luxury Travel Business

  1. 1. Using Social Media To Boost Your Luxury Travel Business
  2. 2. Luxury Buyers Are Digitally Savvy Source: Google Think Insights 100% use smartphone, tablet, laptop, desktop 2x more smartphone penetration than general population
  3. 3. Luxury Buyers Use the Internet for Purchase Decisions 75% conduct research online before purchasing 68% use a search engine in their research Source: Google Think Insights
  4. 4. 19 Million Affluent Males on the Internet 40% shop online 2x a week or more Spend $30k annually on those online purchases Source: ComScore
  5. 5. 19 Million Affluent Males on the Internet 55% use Facebook Daily 39% use Google+ Daily Source: ComScore
  6. 6. Social Adoption Continues to Grow Source: Pew Research Center
  7. 7. Facebook and Instagram Users Visit More Often Than Other Sites’ Users Source: Pew Research Center
  8. 8. Social is Becoming More Visual
  9. 9. 47% of Internet Users Share Photos or Video They Found Online
  10. 10. Millennials Are Redefining Luxury Travel “Instagram-able Experiences” Source: Pew Research Center
  11. 11. Its 180 million users spend 257 minutes checking their Instagram per month, which leads to 16 billion photos shared—and counting 55 million photos uploaded each day 1.2 billion new likes every day 70 percent of Instagram users check their pages each day Owned by Facebook What’s So Great About Instagram? Source: Pew Research Center
  12. 12. Nearly one in every 6 people who use the Internet are on Pinterest 70 million users and 10 million unique users every month
  13. 13. Pinterest drives 2x the website referral traffic of Twitter, LinkedIn and Google+ combined Source: Pew Research Center
  14. 14. How Do I Get There? Social Tactics You Can Start Using Today
  15. 15. #Tip: Activate existing clients
  16. 16. #Tip: Choose hashtags that are unique, simple and relevant to your business.
  17. 17. #Tip: Ask clients to use your hashtag when sharing their photos
  18. 18. #Tip: Ask for reviews
  19. 19. #Tip: Repurpose reviews
  20. 20. #Tip: Curate images
  21. 21. #Tip: @Mention partners, colleagues, clients
  22. 22. #Tip: Reward your followers
  23. 23. #Tip Launch a campaign or photo contest around photo sharing
  24. 24. #Tip: Add captions that lend humor, wit and context to your photos
  25. 25. #Tip: Make tips, how-tos, quotes and checklists visual
  26. 26. #Tip: Consider Facebook ads
  27. 27. #Tip: Optimize. See what content gets the most engagement and create more like it
  28. 28. Thank You! Kate Lorenz @katelorenz