Analysis of student enrollment lead conversion cost

1. Outreach and Access May 13, 2015 David Regan White
Outreach Communications Manager
Outreach and Access Lead Inquiry Analysis Jan 1 – April 30 2015
PartnerManagers at events
Partner Event Inquiries
Constellation Energy Group 12
International Brotherhood of Electrical Workers 10
Belanger School of Nursing 5
Community College of Baltimore County 5
Crouse Hospital of Nursing 4
Howard Community College 4
Columbia Memorial Hospital 3
LaGuardia Community College 3
Borough of Manhattan Community College 2
College of Southern Maryland 2
Community College of Rhode Island 2
EdAssist 2
Ellis Medicine 1
Westchester Community College 1
Total 56
Facebook Ads Inquiries Spend Cost per lead
Central Texas College 12 $1,180.75 $98.40
Howard Community College 9 $1,094.74 $121.64
Montgomery Community College 9 $1,146.20 $127.36
Northern Virginia Community College 7 $1,142.86 $163.27
Tidewater Community College 3 $881.62 $293.87
Total 40 $5,446.17 $136.15
LinkedIn Ads Inquiries Spend Cost per lead
EdAssist 1 $1,377.00 $1,377.00
EdCor 0 $1,389.54 N/A
USPS 4 $1,052.72 $263.18
Total 5 $3,819.26 $763.85