The first quarter dashboard for the AMA Alliance Facebook page for 2016.

1. AMA Alliance
Q1 2016 Social
Dashboard

2. -
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
J F M A M J J A S O N D
Total impressions
2016 2014 2015
Q1 holds slight advantage for exposure over 2015
2
DATA SOURCE: Facebook
1,256
Page Likes as of
the end of Q1 2016
YOY comparison
Q1 2016 exceeded
the total number impressions
in Q1 2015 by
1.4%

3. -
5,000
10,000
15,000
20,000
25,000
30,000
J F M A M J J A S O N D
Total acts of engagement
2016 2104 2015
Slow start to 2016 for acts of engagement
3
DATA SOURCE: Facebook
YOY comparison
Q1 2016 trailed behind
the total number
engagements in Q1
2015 by
-45.5%
9,640
Total acts of
engagement in
Q1 of 2016
4.42%
Engagement
rate for Q1 2015
(2015 average
was 8.32%)

4. 4
Top 5 posts for Q1 2016
based on impressions Posted
Total
Impressions
Total Acts of
Engagement
MARCH 30, 2016 is DOCTORS' DAY Have great ideas for how to
thank our physicians for all they do? Let us know what plans you
or your Alliance has for this year's celebration. #DoctorsDay2016 3/22/16 13,256 336
THE MATCH Over the past couple of months, medical students
have been interviewing for residency positions at hospitals around
the country. But unlike traditional job interviews, there’s no offer at
the end of these meetings. #ResidencyMatch #InTraining
#TheAlgorithm 2/26/16 13,170 651
"We are Never Giving You Drugs in the ER" ✔ Check out this
parody of Taylor Swift's "We are Never Getting Back Together."
#AMAAOpioidAbuseAwareness 1/21/16 11,685 380
HELP US CELEBRATE! The 1st National Women Physicians Day
which coincides with the birthday of Elizabeth Blackwell the 1st
woman to obtain an MD in the U.S. #iamblackwell #nwpd 2/3/16 8,817 233
AMA Alliance Western States Meeting is in full swing in beautiful
downtown San Diego CA. Thanks Judy Corless for this photo of
the most beautiful flowers at the Westgate Hotel.
#AMAAWesternStates 1/30/16 4,088 5

5. 5
DATA SOURCE: Facebook
29
Most comments
of any post in
Q1 2016
107
Most shared
of any post in
Q1 2016

6. 6
DATA SOURCE: Facebook
312
Most link clicks
of any post in
Q1 2016
136
Most photo views
of any post in Q1
2016