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AMA Alliance Facebook Dashboard 1st Quarter 2015

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AMA Alliance Facebook Dashboard 1st Quarter 2015

  1. 1. AMA Alliance Q1 2015 Social Dashboard
  2. 2. 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 J F M A M J J A S O N D Total impressions 2015 2013 2014 Greater frequency of posting leads to strides in exposure 2 DATA SOURCE: Facebook 941 Page Likes as of the end of Q1 2015 +60 New Likes in Q1 2015 (+6.8%) YOY comparison Q1 2015 exceeded the total number impressions in Q1 2014 by 252%
  3. 3. Engagement rate slips a bit in Q1 compared to 2014 overall 3 DATA SOURCE: Facebook - 5,000 10,000 15,000 20,000 25,000 30,000 J F M A M J J A S O N D Total acts of engagement 2015 2013 2104 YOY comparison Q1 2015 exceeded the total number engagements in Q1 2014 by 162% 17,672 Total acts of engagement in Q1 of 2015 8.22% Engagement rate for Q1 2015 (2014 average was 12.79%)
  4. 4. 4 Top 5 posts for Q1 2015 based on organic impressions Posted Total Impressions Total Acts of Engagement HAPPY VALENTINE'S DAY... FROM THE HEART! 2/14/2015 3,527 164 CALIFORNIA Attendees & Speakers at the CMA Alliance Annual Meeting 2015 in San Diego 1/18/2015 3,388 458 Support National Doctors' Day! Donate to the American Medical Association Foundation's National Doctors' Day initiative. This is an excellent opportunity to pause, reflect and thank physicians for their service and commitment to improving the health of our nation. Making a tax- deductible donation not only honors another individual, but provides critical funding to the AMA Foundation and the initiatives to provide critical support of public health and medical scholarship. To make a gift by mail, please send your check payable to the AMA Foundation, 330 N. Wabash Avenue, Suite 39300, Chicago, IL 60611-5885. To make a gift by phone, call 1-312-464-4701. 3/24/2015 3,172 68 "Giving kids vaccines is the absolute, unambiguous standard of care." 1/2/2015 2,724 77 CLUTTER & DEPRESSION An interesting read. 1/21/2015 2,541 123
  5. 5. 5 DATA SOURCE: Facebook 20 Most comments of any post in Q1 2015 22 Most shared of any post in Q1 2015
  6. 6. 6 DATA SOURCE: Facebook 121 Most link clicks of any post in Q1 2015 261 Most photo views of any post in Q1 2015
  7. 7. 7 DATA SOURCE: Facebook Top 3 posts for 2014 based on organic impressions Posted Total Organic Impressi ons Total Acts of Engage ment Throwback Thursday THE PERFECT DOCTOR'S WIFE PHYSICIAN SPOUSES OF YESTERDAY Can you guess when this "10 Commandments" list was written? It's safe to assume that it was in the day when the vast majority of doctors were male! This list came from the Illinois Medical Alliance and was created to guide doctor's wives in 1937-38. Thank you Sandi Frost, Past AMA Alliance President for this relic that is included in your presentation "21st Century Medical Families, Engaged, Enlightened and Empowered!" Physician families have come a long way! 9/18/14 16,047 1,942 Friends...Our AMA Alliance Annual Meeting is our once a year opportunity to gather together to nurture long-time friendships and make special new friends. #AMAAllianceAnnualMeeting #AMAAlliance @amaalliance 6/19/14 6,675 1,321 Holiday blessings in disguise: Married to a physician. 12/28/14 5,848 355 2014 Snapshot 582,357 IMPRESSIONS +123.5% 2014 growth over 2013 results 74,469 ENGAGEMENTS +133.5% 2014 growth over 2013 results

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