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What Nuclear Bombs
Can Teach You About Building Trust With
Your Audience...
and other takeaways from Authority Intensive 2...
I Regret To Inform You That Santa Clause Is
Gone.
Of Humorless Content
The Copy Paste Days
Are No More!
Must Be Sorely Missed
And Your Content
You
When You Are Gone!
Authority
Requires Trust
Ninja? Guru? Expert?
Doesn't Matter...
TRUST
All That Matters Is...
How Do You
Build Trust?
Use The Nuclear
Warhead
Affect!
Arm
Your Audience
With a 
Nuclear Warhead
Crazy
Be Vulnerable
Expose Your Weakness
Give Them Leverage
Over You!
When They Have Nuclear Warheads
(i.e. Your Vulnerability) Pointing At
You...Why Wouldn't They Trust You?
ShareYourself
Connect On an
Emotional Level
Take
The
First
Step!
Be
Authentic
See How
Easy
Presentations
AreToMake?!
Turn YourBlogPosts
Into Every Type of
Media You Can!
This Took Me 20Min.
To Make!
I Learned About Canva
&
Repurposing Conent
at Authority Intensive 2014
I Used Canva.com
No, Im not a designer...
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What nuclear warheads can teach you about content marketing

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This presentation explains why making yourself vulnerable is the key to connecting with your audience, building trust with them and building a long term relationship with them.

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What nuclear warheads can teach you about content marketing

  1. 1. What Nuclear Bombs Can Teach You About Building Trust With Your Audience... and other takeaways from Authority Intensive 2014 David Melamed
  2. 2. I Regret To Inform You That Santa Clause Is Gone.
  3. 3. Of Humorless Content The Copy Paste Days Are No More!
  4. 4. Must Be Sorely Missed And Your Content You When You Are Gone!
  5. 5. Authority Requires Trust
  6. 6. Ninja? Guru? Expert? Doesn't Matter... TRUST All That Matters Is...
  7. 7. How Do You Build Trust? Use The Nuclear Warhead Affect!
  8. 8. Arm Your Audience With a  Nuclear Warhead
  9. 9. Crazy Be Vulnerable Expose Your Weakness Give Them Leverage Over You!
  10. 10. When They Have Nuclear Warheads (i.e. Your Vulnerability) Pointing At You...Why Wouldn't They Trust You?
  11. 11. ShareYourself Connect On an Emotional Level Take The First Step! Be Authentic
  12. 12. See How Easy Presentations AreToMake?!
  13. 13. Turn YourBlogPosts Into Every Type of Media You Can!
  14. 14. This Took Me 20Min. To Make!
  15. 15. I Learned About Canva & Repurposing Conent at Authority Intensive 2014 I Used Canva.com No, Im not a designer...

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