This document is a resume for David J. Bleeden highlighting his experience as a senior executive in corporate strategy, business development, sales, and marketing. Over his career, Bleeden has co-founded and successfully sold multiple companies, including Naked Juice which was sold for an estimated $450 million. He is seeking a new opportunity to leverage his expertise building brands and driving profits through strategic vision and leadership.

1. David J. Bleeden
24020 Alder Pl., Calabasas, CA 91302 310-704-7605 davidjbleeden@gmail.com
SENIOR-LEVEL EXECUTIVE
CORPORATE STRATEGY, BUSINESS DEVELOPMENT
A proven visionary, brand-builder and strategic leader that translates business ideas and strategies into
maximum profits aligning interests of shareholders, customers, employees, and the public. An expert in
sales, marketing and brand-building. Very knowledgeable in a variety of business models. Track-record of
success. Dedicated to maintaining a reputation built on quality, service, and uncompromising ethics.
Looking to leverage value by aligning with top-tier organization.
Top 10 Benchmarks
1. Co-Founded Naked Juice – Branded and built-out company with initial investments of $8,000- sold company
to Chiquita Brands/ Started and sold 3 other companies.
2. Top Sales Producer at William O’Neil Data out of 80 salesmen
3. Built Rhinotek Computer Products retail division from scratch to over $10M in 3 years with only one full-time
employee.
4. Signed major distribution deals with CEO’s of Staples, CDW, Mac Zone, PC Mall directly
5. Built out reseller channel to over 12,000 VAR’s including Ingram Micro, Tech Data, Amazon, Walmart.com,
CompUSA, Office Max, Office Depot, Staples, CDW, Tiger Direct, et. Al
6. Sold Rhinotek to Private Equity fund.
7. Built ecommerce Tech Company from scratch through organic growth and tuck-in acquisitions. Integrated
acquisitions and doubled value within 6-12 months post-deal
8. Sold ecommerce company to multibillion dollar Hedge Fund
9. Took mobile app company public and built market value to $70M at its peak
10. Sold public company to another OTCBB company
Ecommerce Operations Finance Business
Development
SEO SEM
Shopping Comparison Sites
Affiliate marketing
Social Media advertising
CPC CPM CPA
Call Centres
Email Marketing
Start-Up
Staffing
Best Practices
Cross Training
Team Building
Budget / Actual
P&L CF BS
Targeted asset acquisition Plans/Proformas
M&A – completed 6 deals Critical Path
PCAOB Accounting Sales/ Team Building
SEC Reporting Marketing
Reg D Multi Channel Sales
OTCBB Multi Channel Disti
Infomercials

2. PROFESSIONAL EXPERIENCE
SINTEL POS SYSTEMS 2015-
PRESENT
VICE PRESIDENT,BUSINESS DEVELOPMENT (2015-PRESENT)
Hardware, software, services company. Point-of-sale hardware and software sold through a multi-channel marketing strategy,
including direct, major accounts, distribution and VAR’s
 Secured major accounts including 300 store chain
 Built channel strategy including major distribution partner
 Closed major account deals including PCMALL, CDW, AMAZON and others
 Led sales team to exceed goals
 Set up VAR channel
 Set up national sales reps
BUSINESS DEVELOPMENT CONSULTANT
CALABASAS,CA 2011-Present
CONSULTANT (2011-PRESENT)
Working with several companies in a variety of capacities as needed, including balance sheet, COGS analysis, and software
development, strategic alliances, marketing and sales. Projects have included:
 Development of business/ roll-out strategy and ten year plan
 Strategy and partnerships/ critical path
 Identification of management metrics and exit strategy
 Construction and implementation of multi-platform entertainment software
 Staffing and recruitment
 Identifying and creating new opportunities within boundaries of existing business
WILDCAT COMMUNICATIONS/HOTCLOUD MOBILE, INC.(OTCBB:HOTM)
BURBANK,CA 2005 – 2011

3. PRESIDENT / CHIEF EXECUTIVE OFFICER (2005-2011)
Built company from ground level to over $25M in sales over 4 years. Took company public through a strategic acquisition.
 Built multi-channel internet company selling over 35,000 products to retail and wholesale customers.
 Sold entertainment and content to over 400,000 customers over 4 years.
 Developed strategic partnerships with hedge-fund and other public companies.
 Sold products to large big-box retailers and to over 12,000 customers daily through a variety of websites.
 Sold company (Wildcat) to Hedge Fund
ACHIEVEMENTS:
 Built web traffic of over 1.2M page-views a month from scratch.
 Created catalogue of 35,000 products from scratch.
 Sold part of company to New York based hedge fund
 Took company public through a reverse merger with Sombrio Capital.
 Closed contracts with entertainment entities for unique content.
RHINOTEK
CARSON, CA 1997– 2005
PRESIDENT (1997-2005)
Former President of Rhinotek Computer Products, a technology consumer goods company. Began retail division and built
sales to $10M before selling to private equity group for $30M.
ACHIEVEMENTS:
 Established business partnerships with CompUSA, Staples, Office Depot, Amazon.com and others
 Launched ecommerce website and online product configurator
 Built Rhinotek into major computer product brand.
 Sold company to private equity firm.

4. NAKED JUICE
VENICE CA, 1983 – 1990
CO-FOUNDER
Co-founder of Naked Juice, a beverage company focused on antioxidant rich fruit drinks. Built marketing strategy and
developed distribution into major accounts such as Vons Supermarkets, Kroger, and Ralph's. Sold to Chiquita Banana in
1989 who later sold to PepsiCo, Inc. (NYSE:PEP) in 2006 for an estimated $450 million.
ACHIEVEMENTS:
 Built well-known brand from scratch.
 Put products in thousands of supermarkets and hotel locations.
 Sold company to major consumer food products brand.
EDUCATION
BACHELOR OF ARTS
UC San Diego– La Jolla,Ca