A look into the work & world of David Greenspan

1. A Look into the Work &
World of David Greenspan
for the eyes of Next Level SEM
(burn after reading)

2. Who is David
Greenspan?
❖ Super Power: writing!
!
❖ Claim to Fame: the best Mario Kart 64
player in Florida!
!
❖ Favorite Show: The Wire!
!
❖ Favorite Book: Selected Poems by Mary
Ruefle

3. Examples of Past SEO Work
❖ I’ve ranked numerous pages for competitive keywords, including
things like “Pennsylvania’s premier drug rehab,” “Philly drug
rehab,” “Kensington drug information,” “delray beach sobriety,” &
more!
❖ I grew Lighthouse Recovery Institute’s monthly unique pageviews
from under 1,000 to over 10,000 through finding low competition
keywords (things like “cotton fever”) & building links to high
competition keywords (things like “delray beach sobriety”)!
❖ I’ve gained links from industry-related sites like Psych Central,
Youth Today, Addiction Blog, Addiction Hope, Eating Disorder
Hope, & many others

4. Ranking 8th on page one for “Philly drug
rehab”
Ranking 4th on page one for “men’s partial
hospitalization program”
Ranking at the top of page one - in a
knowledge box - for “wet brain”

5. Ranking 2nd & 3rd on page one for
“delray beach sobriety”
Ranking 1st on page one for “Kensington
drug info”
Dominating page one for “Pennsylvania’s
premier drug rehab”

6. Examples of Past PPC Work
❖ I’ve managed campaigns around various addiction
treatment keywords with spends up to $15,000/month!
❖ I’ve found particular success running call-only
campaigns after business hours - you pay less per call &
verify benefits the next morning!
❖ I’ve managed a campaign around marketing keywords
with a spend of $200 & a return of $24,000

7. Examples of PPC ads I ran for Lighthouse
Recovery Institute
CTR for PPC ads for Lighthouse June 2015
Excerpt of a keyword list for Lighthouse 2015

8. Example of PPC ad I ran for TM34
2015 landing page for Lighthouse - find
here
2015 landing page for Lighthouse - find here

9. Examples of Past Social Work
❖ I’ve managed social media channels for various realty services,
treatment centers, health-related services, retailers, & start-ups!
❖ I’ve leveraged social ads to build brand awareness, gain
followers, sell products, gain website traffic, & book meetings!
❖ Related to the treatment industry, I’ve built “relapse funnels”
through using Facebook & Instagram to monitor alumni &
handing off leads to alumni coordinators!
❖ Social channels I’m proficient in include Facebook, Instagram,
Snapchat, LinkedIn, Twitter, Pinterest, YouTube, & forums like
Reddit & inbound.org

10. GFLR’s Facebook
Sobriety for Women’s Facebook Lighthouse Recovery Institute’s Facebook

11. Lighthouse Recovery Institute “personal-
company” LinkedIn
Sobriety for Women Instagram
Malvern Institute Instagram

12. Examples of Past PR & Community Outreach Work
❖ I’ve built relationships with digital & traditional real estate media outlets (Sun Sentinel,
Inman, The Real Deal, & more) to build an audience for GFLR content!
❖ I’ve created a portfolio of Broward County municipal employees, Chambers of
Commerce, & non-profits to amplify the reach of the above mentioned content !
❖ I’ve leveraged my content creation ability to gain guest posting roles in the addition
treatment industry, contributing to link building, digital PR, & reputation management!
❖ I’ve built relationships with addiction treatment industry sites like Psych Central, Youth
Today, Addiction Blog, Addiction Hope, Eating Disorder Hope, & many others!
❖ I’ve used Psych Today to create outreach lists for private practice therapists along the
East Coast & assisted Clinical Outreach Coordinators in establishing referral
relationships!
❖ I’ve nominated past employers for industry-related awards (won) & media coverage
(both digital & TV)

13. GFLR coverage in The Real Deal
Heroes in Recovery award for CEO
of Lighthouse Recovery Institute
Author archive for Psych Central

14. Lighthouse Recovery Institute event in Boca
Magazine
Author archive for Addiction Blog (under
the pseudonym Fiona Stockard)
GFLR coverage in the Sun-Sentinel

15. Examples of Misc. Work
❖ Graphic content creation!
❖ Assisting with referral outreach!
❖ Competitor research!
❖ Project management!
❖ Web mastering!
❖ Staying up-to-date on industry best practices for both
digital marketing & addiction treatment

16. Northern NJ competitor list for Malvern
Site redesign I managed for Malvern
Slides for various GFLR videos