This presentation showcases the main takeaways from a final project on another REI initiative. Although the goals are similar to the communication plan from the strategic writing course, this project focuses on the measurement and evaluation of an initiative rather than the content. This is a fictional initiative for a class project.
This document is the full measurement and evaluation plan for the REI initiative presented. Please note the APA format, layout, and detailed level of research presented.
This document is a separate report highlighting the ROI information for the proposed project. Again, this is a fictional initiative for a class project.
In part two of this presentation, I evaluated the results of my first Facebook and Instagram advertising. Within this project, I learned to determine what to do to improve future ads on Facebook and Instagram.
Strategic Writing Final Project - REI Communication PlanMatt Gilhooly
This document represents a communication plan for a fictional communication initiative for REI. The initiative hopes to bring in a new consumer group to its core audience. The communication plan includes a project brief, budget information, internal communication pieces (emails, blogs, etc.), and external pieces (blogs, social media posts/contests, etc.)
Psychology in Advertising Presentation - REI 5 VoicesMatt Gilhooly
In this presentation, I created advertisement creatives that serve 5 different consumer voices and one creative that served all at once. I present the rationale for each decision, including copy, creative, and other ad settings.
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
This document is the full measurement and evaluation plan for the REI initiative presented. Please note the APA format, layout, and detailed level of research presented.
This document is a separate report highlighting the ROI information for the proposed project. Again, this is a fictional initiative for a class project.
In part two of this presentation, I evaluated the results of my first Facebook and Instagram advertising. Within this project, I learned to determine what to do to improve future ads on Facebook and Instagram.
Strategic Writing Final Project - REI Communication PlanMatt Gilhooly
This document represents a communication plan for a fictional communication initiative for REI. The initiative hopes to bring in a new consumer group to its core audience. The communication plan includes a project brief, budget information, internal communication pieces (emails, blogs, etc.), and external pieces (blogs, social media posts/contests, etc.)
Psychology in Advertising Presentation - REI 5 VoicesMatt Gilhooly
In this presentation, I created advertisement creatives that serve 5 different consumer voices and one creative that served all at once. I present the rationale for each decision, including copy, creative, and other ad settings.
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
To Act or Not To Act: Turning Purpose Into Action Through Brand Activism Falcon.io
In today's day and age, promoting social causes is crucial to the future of brands but in order for it to work, activism has to be closely aligned with a brand’s core values. While brand purpose links back to social good and consumers expect brands to take up a societal cause or political stance, social media has maximized everything and anything that your brand puts out. This expert panel discusses how to turn purpose into action and how you can be committed to social change.
How to measure and improve your social media roiJeraldine Phneah
Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting
Presentation from Content Marketing Institute's Joe Pulizzi on the State of Native Advertising, including multiple examples of what Native Advertising is, the goals of Native, and what publishers and media companies need to think about when approaching a content marketing solution for advertisers and clients.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
Using the StoryBrand messaging format, I analyzed existing Facebook ads for a Fitness company. After each analysis, I created a new version of the ad copy based on recommendations from the StoryBrand structure.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
Back to Basics: Organic Valley’s Creative/Media EvolutionMediaPost
Building a brand and moving the right success metrics takes more than clever creative and viral success. Organic Valley takes us through several iterations and tests of its messaging and media mix on the road to hitting the right KPIs. Sometimes the most successful message is found at the very roots of your company.
Adweek - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: ADWEEK
Project Director: Julian Gamboa
Project Team: James Chen, Danial Golforoush, Stephanie Tsai, Kelly Zabors
To Act or Not To Act: Turning Purpose Into Action Through Brand Activism Falcon.io
In today's day and age, promoting social causes is crucial to the future of brands but in order for it to work, activism has to be closely aligned with a brand’s core values. While brand purpose links back to social good and consumers expect brands to take up a societal cause or political stance, social media has maximized everything and anything that your brand puts out. This expert panel discusses how to turn purpose into action and how you can be committed to social change.
How to measure and improve your social media roiJeraldine Phneah
Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting
Presentation from Content Marketing Institute's Joe Pulizzi on the State of Native Advertising, including multiple examples of what Native Advertising is, the goals of Native, and what publishers and media companies need to think about when approaching a content marketing solution for advertisers and clients.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
Using the StoryBrand messaging format, I analyzed existing Facebook ads for a Fitness company. After each analysis, I created a new version of the ad copy based on recommendations from the StoryBrand structure.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
Back to Basics: Organic Valley’s Creative/Media EvolutionMediaPost
Building a brand and moving the right success metrics takes more than clever creative and viral success. Organic Valley takes us through several iterations and tests of its messaging and media mix on the road to hitting the right KPIs. Sometimes the most successful message is found at the very roots of your company.
Adweek - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: ADWEEK
Project Director: Julian Gamboa
Project Team: James Chen, Danial Golforoush, Stephanie Tsai, Kelly Zabors
A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
TMK.edu Site Direct, Video, & Social Presentation: July 2015 The Media Kitchen
Presented by Ashley Sobel: July 29, 2015
This presentation will address how consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
This panel discussion will be moderated by Chris Kovac, Director of Social Influence at Nicholson Kovac (Kansas City, MO) and will feature examples of how you can integrate your offline advertising efforts with your online marketing strategies.
Speakers:
Lindsay Jacaman, Director Multi Media Sales The Wall Street Journal (Dallas, TX)
Jim David, Vice President, Ussery Printing (Dallas,TX)
David Young, VP Account Services, Slingshot/David & Goliath (Dallas, TX)
Nike’s “You Can't Stop Us” campaign, launched in July 2020, is a testament to the power of sport to unite and inspire. The campaign features a powerful video showcasing athletes and activists who have overcome adversity and obstacles to achieve greatness.
Gilhooly_#LiveWorkEverywhere Communication Campaign - UF Capstone Project Sum...Matt Gilhooly
In this semester-long project, we had to build a communications campaign around a communication issue or opportunity. I chose to develop my campaign around Airbnb's current employee policy for remote work to help establish the company as the premier site for remote work bookings worldwide.
Sample Audience Persona & Targeting StrategyMatt Gilhooly
In this activity, I used data from an Audience Survey to create an Audience Persona for 57 Montgomery Ave and a Core Targeting Strategy for Facebook and Instagram Ads.
Memo Example - Crisis Approach to ManagementMatt Gilhooly
For this assignment, I wrote a memo to the management of a large community hospital. Our prompt was:
In this scenario, you are the PR director for a large community hospital. An employee has come to you and said that people in her neighborhood are angry that the hospital is planning to tear down some historic buildings to make way for the hospital's proposed new women's health clinic. She said the local Historical Commission is planning to picket the hospital on July 4. They will be joined by another group of neighbors who are worried about noise and the traffic mess that will tie up their neighborhood for more than a year. Your CEO thinks this new clinic will be a boon to the neighborhood, which has become somewhat rundown in recent years. So he is dismissing the complaints from the neighbors, despite the growing number of negative posts on social media.
Your assignment is to draft a memo to management with the following information:
1. Describe the situation briefly.
2. Identify any reputational or financial risks you have identified.
3. Recommend two short-term and two long-term strategies the hospital should take to mitigate damage.
Crisis Meeting Presentation - Fictional Health CenterMatt Gilhooly
For this assignment, I designed a presentation for a meeting with the management team describing a crisis that was "brewing," i.e. at the early stages. We were required to include visual images-- illustrations, graphs, charts, photos-- to make the case for launching a crisis communication plan.
Employee Engagement and Reputation Management: MemoMatt Gilhooly
We were asked to prepare an employee memo to address a potential internal/employee issue threatening the reputation of Whole Foods. In the memo, I discuss two ways to measure employee attitudes and six internal strategies that I planned to use to align employee values with the company mission.
Using Public Relations to Improve Strategic Practice - MidtermMatt Gilhooly
We were asked to deliver a keynote to a meeting of chief executives. The speech centers on five main take-aways for effective public relations management that I learned from the course readings in the first half of the course.
In this activity, I created two ads to use on TikTok for 57 Montgomery Ave Books. Each slide includes the rationale for the decisions and how best to position each advertising choice.
"The loss of a mother is hard.
Especially for a little boy.
Follow a little boy's story through life,
love and finding comfort."
This is a first draft of a children's book about loss. It is designed for young children that have lost a mother at an early age. In the story, there is a boy and his parents. The boy's mother dies (no description of death) and grief is shown and finally hope.
I created this book based on my experience as a child. I never knew that other children went through similar situations. It was hard to know if grief was acceptable and that there would be an okay and hopeful end in sight.
I've uploaded it here for feedback. Wording, phrasing, illustrations, next steps -- whatever you have to share.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2. #IAmExploringNow Campaign
167%
RETURN ON INVESTMENT
The #IAmExploringNow campaign
brings two under-represented outdoor
consumer groups to commit to the
outdoors and join REI Co-op.
The campaign will grow revenue and the
REI online community.
3. TARGET AUDIENCES
26% of Outdoor Consumer Market
(OIA, 2016) (OIA, 2016)
(Outdoor Industry Association & ConsumerVue, 2015)
4. CAMPAIGN GOALS
• Raise REI brand awareness by 10%
• Expand REI's online community by 2%
• Elevate consumer commitment supporting the outdoors with
300,000 consumer pledges
• Increase overall lifetime memberships by 0.5%
5. CAMPAIGN OUTPUTS
Social Media Contest:
• Short-form Launch Video
• Social Media Posts
• Sponsored Article
• Long-form Contest End Video
• Microsite
Pledge Commitment:
• Short-form Launch Video
• Social Media Posts
• Sponsored Article
• Microsite
11. Conversions to Memberships
From Pledge Microsite
Conversions from Paid Ads
5%
From Campaign Outputs
6%
New Memberships from Ads
5%
New Pledges from Ads
30%
16. REFERENCES
References
Fake Detail Generator. (n.d.). Generate Fake Fb Post, Comments - Fake Facebook Post
Generator - FakeDetail.com. Retrieved November 30, 2020, from
https://fakedetail.com/fake-facebook-post-generator
Magic Mockups. (n.d.). Magic Mockups • Free real-life mockup generator. Retrieved November
30, 2020, from
https://magicmockups.com/mockup/15/c9d120f6ac834558b356a19734a557c7
OIA. (2016). 2015 Annual Report. Outdoor Industry Association.
https://outdoorindustry.org/2015-annual-report/
Outdoor Industry Association & ConsumerVue. (2015, May). Segmentation Full Report.
Outdoor Industry Association.
REI Logo. (2019, February 13). [Image]. Logodix.Com. https://logodix.com/logos/18932
Zeoob. (n.d.). Generate Fake Instagram Post - Best Instagram Post Generator. Retrieved
November 30, 2020, from https://zeoob.com/generate-instagram-post/
