Overview of Rosé Season. Serving as a social media influencer, promoting the lifestyle of the millenial wine lover. Approved for press and media use.

1. Rosé Season promotes the “haute-but-casual”, “professional-but-fun” lifestyle
of, not only the rosé wine lover, but all wine lovers.
Overview
• Created Instagram account @roseseason in June 2014 and @broseseason in June 2015
• Second largest social media brand dedicated to rosé in the US
• Co-launched the inaugural Official National Rosé Day (2nd
Saturday of June annually)
• Offering a limited line of merchandise available online and at local events
• Collaborate and partner with brands to throw events and sell merchandise
• Blogging for Mode Media and actively seeking additional opportunities
Target Market
Millennials…
• Professional, college-educated
• Chic, trendy, fun and fashionable
• Active socially – with friends and/or
family, loves travelling and music
• Has a sense of humor, but also
appreciates the finer things of life
• Major US cities (NYC, LA, Miami, Chicago,
DC) and trendy travel destinations
(London, Europe, Australia, etc.)
• Primarily women, but fastly-growing
amongst males
• Cares about what he/she is drinking
… and the brands that market to them
Stats (as of September 2015)
• Approx. 16K followers
• Over 64K likes and 11K comments
received on 303 posts, averaging 3%
engagement rate
• Averaging over 1K growth per month
and 7X higher than this time last year
• Over 1.9M rosé-specific hashtags on
Instagram to date (excl. brand-specific
and generic wine-related hashtags)
• Notable followers and engagers include:
Tori Spelling, Neil Patrick Harris, Perez
Hilton, Jill Zarin (Housewives of NY), Ben
Flajnik (The Bachelor), Juliet Angus
(Ladies of London), The Fat Jewish,
Betches and more
RECENTLY FEATURED IN:
IT’S MORE THAN WINE AND WARM WEATHER; IT’S A LIFESTYLE.