DataScoreInc.com helps startups grow. In this presentation, we share tips and tricks to set up your Facebook ad campaign from the start. Facebook ads can be huge marketing channel for growth. We'll share exactly what you need to focus on to be successful. If you have questions or need help with your Facebook marketing, contact us at info@datascoreinc.com for a free consultation. We'd love to help!

1. Facebook Ads for
Beginners
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2. First, a Quick Intro...
● Former SpeedDate team
● Grew to 25M users, Acq’d by Match.com
● Marketing + Technology = Growth Team
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3. ● Traffic: 1.5B Active Users
● Relevance: Hyper Targeting
● Format: Visual + Social Proof
● Goals: Learning, Scale
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Why Facebook Ads?
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4. 1. Tracking
2. Testing
3. Traction
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Start with the 3 T’s:
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5. ● #1 Problem with campaigns
● DO NOT LAUNCH without tracking
● Pixel for web, SDK for mobile
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Tracking
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6. ● Tag your conversion funnel
● Use standard FB events
● Troubleshoot with the FB Pixel Helper
● Customize your dashboard
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Tracking Tips
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7. www.datascoreinc.com
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Dashboard
Settings

8. ● Copy
● Image
● Audience
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Testing
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9. ● Speak like a human
● Offer a solution to a problem
● Tell the user what to do
● Free copy template
○ https://www.datascoreinc.com/free-facebook-ads-copy-template/
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Copy Tips
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10. www.datascoreinc.com
Basic Copy Format
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Text: “pitch” - problem -> solution
Headline: “hook” - keep it short
Description: “fine print” - build trust
CTA Button: the next step

11. ● Explore free + paid image sources
● Don’t “look” like marketing
● Keep text on image <20%
● Toolkit:
○ Canva for image editing
○ Animoto for videos
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Image Tips
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12. ● Age
● Gender
● Location
● Interests
● Device
● Remarketing & Lookalikes
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Targeting
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13. www.datascoreinc.com
Tip: Use Lookalike Targeting
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14. ● Define a control, test 2-4 variations at a time
● Bid strategy: optimize for a conversion
● Minimum daily budget: 3-5x your CPA
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Testing
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15. ● Expand “winning” creative
● Target a few large audiences or many niches
● Train the Facebook bid algorithm
● Suggest daily budget = 10-15x your CPA
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Traction
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16. We’re happy to help!
info@datascoreinc.com
About DataScore: DataScore helps startups grow with a data-driven marketing approach. We provide
high-level marketing strategy and efficient campaign execution, powered by proprietary technology. Gain
traction and accelerate your key performance metrics with our deep expertise in customer acquisition,
conversion and retention. We have a proven track record of scaling startups from pre-launch to a
successful exit.
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Questions?
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