4. 4
In some areas [of England],
around a quarter of adults [age 16
to 65 years] have the numeracy
skills of a seven to nine-year-old
or below.
Skills for Life Survey, 2011
“
5. User personas
5
“I like to
play with
data and
technology”
“I live and
breathe
data and
statistics”
“It’s hard to
find the
information
I need”
“I have a
need to find
trustworthy
data”
“I want to
form my
own opinion
based on
fact”
“I’m
informed
via the
media”
Technical
user
Expert
Analyst
Policy
influencer
Information
forager
Inquiring
citizen
Passive
citizen
6. User personas
6
“I like to
play with
data and
technology”
“I live and
breathe
data and
statistics”
“It’s hard to
find the
information
I need”
“I have a
need to find
trustworthy
data”
“I want to
form my
own
opinion
based on
fact”
“I’m
informed
via the
media”
Technical
user
Expert
Analyst
Policy
influencer
Information
forager
Inquiring
citizen
Passive
citizen
Give me the
data / let
me explore
Help me
understand
17. 17 Exploring local income inequality
Data-driven
templates
embedded in a
“scrollytelling”
release.
Select a local
authority for a
localised article
19. 19 “Robo-journalism” demo
Area reports for
hundreds of
areas,
generated from
data-driven
templates
It’s not a quick
alternative to
writing them out
– we simply
wouldn’t have
the capacity to
do it otherwise
20. 20 “Robo-journalism” demo
Spot-checking
samples for
style, spelling
etc while QA-ing
the script
It’s a big step for
the organisation
and people get
nervous
But not doing it
means users
could miss out
on their local
stories
25. 25
Charts, maps
and tools made
by our data vis
team come with
an iframe you
can embed in
your story
How to embed our
interactives...
How to embed ONS interactives in your
website
26. 26
…and make them responsive
You can re-use the same code,
changing only the URL of the
interactive (the bit including dvc
and the section after it), which you
can get from the iframe code
It gets rid of scroll bars and re-
sizes to fit mobiles (like Ant-Man)
How to embed ONS interactives in
your website
36. 36
How can we help you?
● Further walk throughs of Census tools so you can get
the data you want
● Demo and discussion of APIs etc
● Analytical collaboration – discussion of key analytical
areas of interest and where we can add value in
partnership
37. 37
Can we keep in touch?
● Can we contact you about testing
our products?
● Let us know if you’d be willing for
us to contact you about possibly
working together
●https://bit.ly/datajourno22
38. 38
Get in touch
● Daniel.Wainwright@ons.gov.uk
● Ahmad.Barclay@ons.gov.uk
● @danwainwright
● @bothness