Recommended
Recommended
More Related Content
Similar to HOW TECHNOLOGY HAS IMPACTED THE LIVES OF CONSUMERS AND BUSINESS - slideshare.pdf
Similar to HOW TECHNOLOGY HAS IMPACTED THE LIVES OF CONSUMERS AND BUSINESS - slideshare.pdf (20)
Recently uploaded
Recently uploaded (20)
HOW TECHNOLOGY HAS IMPACTED THE LIVES OF CONSUMERS AND BUSINESS - slideshare.pdf
- 1. How digital technology has impacted the lives of consumers and business. ASSIGNMENT 2 – TASK 1 LORENZO BIELLI - N° 76004075 Fig. 1, Pexels.com, Cottonbro, 5076516
- 2. Overview The international interactive media festival South by Southwest (SXSW) are interest in having you speak at their next conference. They have asked you to prepare a presentation and short videopitch of how audiences use technology and its impact on their lives. Fig 2. Pexels.com, Oladimeji Ajegbile, 3207442 Fig 3. Pexels.com, Antoni Shkraba, 4348401 Fig 4. Pexels.com, Andrea Piacquadio, 3782198
- 3. 16 304 888 1966 3270 5053 1995 2000 2005 2010 2015 2020 0 1000 2000 3000 4000 5000 6000 Number of internet users in millions Estimated 5,38 billions users in march 2022, around 67,8% of world population. Growth of the internet users from 1995 till today internetworldstats.com (2022)
- 4. Internetworldstats,com (2021) The Fastest growing from 2000 to 2022 is Africa, around 13.220%. Second position goes to Middel east and third to Latin/mid America. Internet users distribution in the world - 2021 53.40% 14.30% 11.50% 9.60% 6.70% 3.90% 0.60% Asia Europe Africa Sud/mid America North America Middle east Oceania / Australia
- 5. Fig 7, Pixabay.com, Illustration of digital devices collection) From «Vintage» machines to today’s high sofisticated electronics devices in continue evolution, technoligy and design oriented. How technologies changed over the years Fig 8. Pexels.com, Drew Williams, 3568520 Technlogy companies moved based on consumer needs and market growth.
- 6. How internet connections changed overs the years All internet devices would be useless without ever-changing network speeds Fig 9-10-11-12. Purplepass.com (2019) Internet speed
- 7. Shares of using worldwide accessing via internet in 2021 by device statista.com (2022) 92.40% 68% 91.10% 27.30% 61.70% 28.70% 29.90% 13.90% 12.10% Mobile phone/smarthphone is the winner.
- 8. Devices used to access the internet, UK 2021 statista.com (2022) 0.00% 1.00% 1.00% 8.00% 12.00% 16% 60% OTHER NONE SMART TV DESKTOP PC TABLET LAPTOP SMARTPHONE Result: “Smartphones have pulled away from laptops to become the most important device used to access the internet for close to half of those accessing the internet in the United Kingdom (UK) in 2020.” (statista.com) S. O’Dea (2022) Public survey: “Which is the most important device you use to connect to the internet, at home or elsewhere?”
- 9. • To gather informations (if we are looking for something, search engines can helps us to find it) • To socialized • To communicate • To transfer files • To be updated with news and trends • For entertainment • For web transactions • For business E X A M P L E : « I J U S T B O U G H T O N L I N E T H E P L A N E T I C K E T S F O R O U R T R A V E L . I C A N ’ T W A I T T O T A K E A P I C T U R E A T T H E B E A C H A N D P O S T I T T O S H O W O U R F R I E N D S W H E R E W E A R E » Fig 15. pexels.com, Anna Tarazevich, 7466967 How people use internet? creativefaze.com (2017)
- 10. Fig 16. Belvg.com What people purchase online ? Online shopping is growing very fast, people use to buying online now. The pandemic has helped people to become familiar with the companies’s online services and stores faster, buying form home. Anyway there are some difference of what woman and man shops online. optinmonster.com, Coral Ouelette (2022), online shopping statistics
- 11. • The global average for video consumption is 84 minutes per day • 14.9% of millenials watch 10-20 hours of online video per week • More than 50% of internet traffic comes from videos • More than 90% of consumers watch videos on their mobile devices • Americans now spend more time at Tik tok than youtube • Time that people spend on any video app is increasing year after year Online video: a key role in the digital age T H E K I N G S O F V I D E O S A P P , F R O M D I F F E R E N T B U S I N E S : thesocialshepherd.com, Jack Sheperd (2022)
- 12. The easy of access to info The need for personalizat ion Decreased customer attention Customers expectation have gone up Good customer experience requested Brand trust and likability Customers can easily find you as well as your competitor Offers products/ services that perfect meets consumers demands You have to be good at creating valuable contents Continiuos improvement of products, service and process Make sure that customers are satisfied ever Keep yuor promises How technology affects consumers and businesses in «digital era» 2 1 3 4 5 6 consumerthink.com, Hassan Mansoor (2017)
- 13. What about future? Internet, digital devices and who knows what else will be increasingly part of us. Our behaviour will be greatly influenced by the digital world and almost all people will have a devices to connect to the internet. Business will have the opportunity to collect more and more data on our needs an interest. For this reason the «digital age» will probably also be called the «data age». Fig 19. bluecedar.com, (2021)
- 14. “The Web as I envisaged it, we have not seen it yet. The future is still so much bigger than the past”. The man who changed the world: Tim Berners Lee – Inventor of WWW Fig 20. beachamjournal.com 2022 Thank you