3. adworksdesign.co.uk
About us
Design & Art Direction
Graphic design
Typographic design
Internal communications
Print management
Photography
Illustration
Brand & Identity
Brand / corporate identity
Name generation
Creative strategy
Brand guidelines
Brand experience
Digital
Web design
Web development
Online marketing
Motion graphics
Adworks came to life in 1998 when creative Adam French decided it was time to form a small, energetic design
agency built around ideas. Our background comes from classic graphic design and has evolved over the years
to be as much as home in the digital arena.
Design is about solving problems. For us, that starts with business problems. We pride ourselves with working
for a diverse range of clients from sole traders through to global corporations, always delivering the highest level
of creativity and design solutions.
We constantly strive to produce great work that makes a difference, work that everyone involved in can be
truly proud of. As a result, we enjoy a close relationship with all our clients working across all aspects of their
marketing communications.
Over the years our disciplines have covered packaging, branding, direct mail, exhibition graphics as well as
advertising and of course the broad spectrum of the digital arena. This is backed up with our experienced studio
team and a broad spectrum of contacts, ensuring we always deliver!
4. adworksdesign.co.uk
The team
On the front line you’ll find Adam and Jamie with a strong studio team in support, as well as Jonathan looking after new business.
Adam French Founder and head of the business, always hands on, passionate about everything
we do and prone to drinking beer with clients from time to time.
Jamie Sigler Joined the business 7 years ago…wont leave! Leads the studio, great creative and
brings huge positivity to the company, even when its raining cats and dogs!
Jonathan Pearse New kid on the block, his key role is to annoy the studio by making us work late by
bringing in loads of new business!
John Upton Bean counter, trying to think of something humorous to say about an accountant...
er...er.
The Studio
Rob Wood Has a beard! Wannabe groupie, loves design and anything creative…comes from
Manchester, feeds us donuts!
Pete Anderson Doesn’t have a beard! Designer artworker, drives a noisy car…likes donuts!
Neal Pleasance Web Monkey. Does loads of web stuff and thinks he’s cooler than the rest of us.
The clients
A selection of brands we’ve been privileged to have worked with over the years
EPSON Aon plc Crayola RAF Carphone Warehouse
Open University Purely Payroll Pendeza VAG Group Chelsea Football Club
Prologic Dentsply Abidins Fisher Outdoor Beechwood Park School
Butlins CAMRA Stevensons Radiometrix St Albans District Council
5. The work
Client: Aon plc
Brief: Pensions Conference 2014
Aon plc is the leading global provider of risk management services, insurance and reinsurance brokerage and human capital consulting.
Adworks created the visual identity and support material for this seven venue pension conference roadshow. Each event required
bespoke delegate packs, personalised agendas as well as merchandising, display materials and giveaways.
6. adworksdesign.co.uk
Client: Aon plc
Brief: Protection and Indemnity review
Aon plc is the leading global provider of risk management services, insurance and reinsurance brokerage and human capital consulting.
After a successful pitch against Aon’s roster of agencies, we developed this financial shipping review document being
set a task of, ‘don’t make it too shippy!’ We thought bollards to that and the solution proved to fit the client brief perfectly! Using
distinctive imagery, clean typography and easy to use charts, resulted in a wel received piece of literature.
7. Client: Carphone Warehouse plc
Brief: Thai Together - Christmas promotion
Carphone Warehouse charged Adworks with developing this seasonal campaign solution. We needed to create a campaign rewarding
the best performing store over the Christmas period with a trip to Thailand. Ignoring the previous approach of best performing
individuals and concentrating on team work, Adworks developed ‘Thai Together’. Our solution utilised illustration as well as well
chosen imagery that resulted in a very successful festive campaign and one set of staff enjoying an all expenses trip to the far east!
8. adworksdesign.co.uk
Client: Purely Payroll
Brief: Purely Global e-magazine
Adworks have recently begun working with Purely Payroll, a boutique recruitment and training company to the payroll industry.
They were already running an e-magazine for the parent company Purely Payroll. They launched a new arm to their business Purely
Global aimed specifically at the global payroll industry. We created a simple but strong identity for the business and followed this up
with our first foray into e-magazine production. It was extremely well received and has now become a bi-monthly on-line publication.
9. Client: Prologic
Brief: Annual report
Prologic provide an end to end software solution to the fashion retail industry enabling corporations to track every aspect of their
business from raw material through to production, shipping and retail stock levels whether they have 2 stores or 200. We were
asked to create an annual report, which was a straight forward task in itself, but with a diverse range of clients we needed to
avoid showcasing any client by brand. Thoughtful imagery and good typography made this a great fit with the client’s brief.
10. adworksdesign.co.uk
Client: Prologic
Brief: CIMS Software Literature
CIMS is Prologic’s integrated-channel software for fashion & lifestyle companies. Adworks created the original software overview
literature as well as update and associated support material.
11. Client: Cronin’s
Brief: Consulting Literature
Following the launch of the Cronin’s brand, Adworks were consulted to create a set of literature and product sheets for their first
bespoke seminar aimed at Chief Fire officers throughout the UK. The project entailed a shortening of the business name whilst retaining
the integrity of the initial identity. This was followed by a suite of marketing literature and event support material.
12. adworksdesign.co.uk
Client: Goddess
Brief: Identity and product literature
Goddess already had great products but no real identity to speak of. Their portfolio of products are geared to the female beauty industry..
We adopted the symbol of Greek goddesses often found in ancient pottery to form an eyecatching and elegant identity. This was followed
with the design and creation of their product literature using imagery inspired by the treatment of the featured product.
13. Client: Aon plc
Brief: Select - Staff benefits programme
Aon plc is the leading global provider of risk management services, insurance and reinsurance brokerage. We created this ‘cherry
picking’ identity to reflect Aon staff being able to pick and choose certain benefits that suited them in lieu of pay and holiday etc.
Having created the visual identity, we went on to develop an intranet site that linked to a financial calculating portal acting as a ready
reckoner for staff giving instant results based on the criteria they entered. This has developed into an ongoing Aon programme.
14. adworksdesign.co.uk
Client: Aon plc
Brief: Aon United
Aon are well known for being Manchester United Football Club’s key sponsors. Aon hold their annual conference at Old Trafford
where all 54 divisions of Aon attend their main event of the year. As well as generating an identity for the conference itself, Adworks
provided all exhibition graphics for the entire event from full on display and audio graphics to sourcing and providing giveaways for
individual exhibitors.
15. Client: Palmers Butchers
Brief: Visual identity and website
Palmers Butchers specialise in catering to the African Caribbean market. The company was very old school and needed to be dragged
kicking and screaming into the 21st century. We managed to steer them away from the stereotypical red and blue pile of sausages
approach! They loved the idea and as soon as the new identity was approved, we moved straight onto the development of their
website, which has since evolved to a full e-commerce buy online site delivering an additional £40k in sales every month!
16. adworksdesign.co.uk
Client: Abidins
Brief: Visual identity and website
Abidins is a new real estate business based in east London. We created the identity for this company and have now produced a
complete website developed in Wordpress as the client will need to update the site daily. We also created welcome packs for tenants
and landlords alike.
17. Client: Nicholas Web Arhitects plc
Brief: Visual identity and website
Nicholas Web approached Adworks with a view to creating a new company identity as well as a new website. Top of their wish
list was for a website they could manage themselves in order to make updates and input new data without relying on Adworks
for ongoing support.
18. adworksdesign.co.uk
Client: Globalnet Telecom
Brief: Visual identity and sales campaign
Globalnet Telecom, a boutique telecoms provider with big ideas originally approached us to create their visual identity. Globalnet
wanted to run a campaign to promote new partnerships with resellers with top performers being sent all expenses paid to Dubai.
Adworks developed the idea of a passport which would be stamped based on sales figures and flight tickets being sent out as a teaser
awareness campaign.This was also supported by trade magazine and online advertising.
19. Client: Purely Payroll
Brief: Charity Ball invitation
and programme
Purely Payroll, a boutique recruitment and training company to the payroll industry commissioned Adworks to create an invitation
and programme to promote and support their first annual ball aimed at reinforcing relationships with existing clients as well forging
relationships with new ones. The brief was to create a look and feel that reflected their approach and style.
20. adworksdesign.co.uk
Client: Cronin’s
Brief: Fire Service invite
Cronin’s is a business management consultancy to the fire service. Having first created a visual identity and basic website, our first
task was to develop an invitation/direct mail piece aimed at Chief Fire Officers across the UK. With a relatively small market audience,
we designed a fun invitation resembling the well known Cook’s match box with an internal detailed invite. The programme was a
resounding success and was indeed the launchpad to Cronin’s securing their initial clients.
21. Client: St Albans District Council
Brief: Be part of the solution awareness campaign
St Albans District Council launched a new initiative named ‘Be part of the solution’. The aim was to create awareness to the
city about waste of resources whether it be a dripping tap or unnecessary car journeys. We devised a simple graphic style to get
across each of the five key messages. A delighted client rolled the campaign out across the city.
22. adworksdesign.co.uk
Client: Cutty Sark Trust
Brief: Saving a legend
With funding from the Heritage Lottery of £10m, the Cutty Sark Trust needed to raise an equal amount from the private sector. With
HRH Duke of Edinbugh at the helm, the challenge was on. Adworks designed and developed the graphics and support literature for
fund raising events held at Buckingham Palace. Our brief was to emulate the heritage of the Cutty Sark and appeal to the hearts and
wallets of invitees to this fund raising event. Capital raised, the restoration of this beautiful clipper got underway.
23. Client: Firetext
Brief: Identity and packaging
Firetext is the patented idea of a client who devised this ingenious smoke detector that sends a SMS messages when activated.
Adworks developed the identity and packaging. With the product retailing at £75.00, we advised the client it required packaging that
reflected the high price point and the final choice of packaging was an embossed steel tin to give a premium quality finish reflecting
strength and safety at the same time.
24. adworksdesign.co.uk
Client: Pendeza
Brief: Visual identity and packaging
Pendeza designed and developed a patent for ladies tights aimed at dark skinned women. Adworks were briefed to create an identity
as well as design and create the packaging. The project involved choosing models, commissioning photographers as well as the art
direction and taking the project all the way through to print and delivery.
25. Client: Crayola
Brief: Core packaging
Adworks have long been the key design agency behind the creative packaging solutions for Crayola. We continually strive to develop
innovative and more eye-catching packaging that clearly demonstrates and differentiates one product from another. Their core range of
products range from crayons, through pens to activity sets and projector kits.
26. adworksdesign.co.uk
Client: Crayola
Brief: Creations brand and packaging
We were involved from the outset with the development of their new range of products aimed at the girls 6-12 year market. Adworks
developed and created the Creations identity, we then went to work on the packaging and we were heavily involved in product
development with the Creations Brand Manager. Crayola Creations went on to form over 30% of Crayola’s product portfolio and indeed
their turnover.
27. Client: Crayola
Brief: PRO packaging
After the launch of the Crayola Creations brand, a requirement was had for a similar range aimed at boys 6-12 years. We were briefed
to develop the PRO identity product packaging. The brief was to create an identity where the look and feel would appeal to older boys
as research showed the older boys and girls felt the bright yellow packaging was too young for them. The tough/industrial look proved
to be the answer and the range was launched.
28. Client: Epson
Brief: Epson ink cartridge packaging
Surveys showed customer confusion when purchasing Epson inks by product code. The solution was a distinctive use of image
recognition as a priority over product code recognition. There are over 30 different ink ranges now within Epson’s portfolio of ink
cartridge products.
adworksdesign.co.uk
29. Client: Epson
Brief: Epson printer packaging
Adworks are responsible for all Epson hardware packaging design within EMEA. The printer range is extensive and multi-lingual...often
requiring 23+ languages on a single pack! The use of ‘language free’ icons are used extensively to combat the language barriers to
convey the sometimes complex features of any given product.
30. Client: Epson (Signature Worthy)
Brief: Signature Worthy Premium range of papers
We were commissioned to develop packaging for a set of premium papers added to Epson’s already extensive range of products.
The packaging was designed specifically to showcase these premium papers utilising creative imagery with distinctive black packaging
contrasting strongly against their standard paper products.
adworksdesign.co.uk
31. Client: Epson (LabelWorks)
Brief: LabelWorks printer and tape cartridge packaging
Epson developed a range of products which are a modern twist on the old ‘Dymo’ labels. With 8 printers available and over 50 different
tape cartrdges ranging from glow-in-the-dark to iron on as well as standard colours.
32. Client: RAF
Brief: Open Cockpits Evening
The RAF hosted a private members evening event giving visitors a behind the scenes insight to the workings of the museum as well as
priveliged access to the exhibits not available to the general viewing public. Adworks created the invitation and evening event posters
adworksdesign.co.uk
33. Client: RAF
Brief: Event literature and promotion materials
RAF continually hold various events comemorating various historical milestones and events from the past. Often these are focussed on
engaging the young as well as veterans, we are always faced with the challenge of creating eyecatching promotional material, whatever
the event.
34. Client: Epson (Signature Worthy)
Brief: Signature Worthy Premium range of papers
We were commissioned to develop packaging for a set of premium papers added to Epson’s already extensive range of products.
The packaging was designed specifically to showcase these premium papers utilising creative imagery with distinctive black packaging
contrasting strongly against their standard paper products.
adworksdesign.co.uk
35. Client: Virgin mobile
Brief: Internal Comms
Of all the network providers, Virgin are widely regarded as the most adventurous or even risqué in their approach to marketing
strategies. They were more than happy to entertain copy lines such as ‘Flog a virgin’ or ‘Fancy a virgin’ as part of the creative solution
aimed at driving Carphone Warehouse sales staff to push the sales of their tariffs. Here are a selection of the sales communication
pieces we were asked to create.
36. Adworks Design Limited
4 College Yard Lower Dagnall Street St Albans Hertfordshire AL3 4PA
T +44 (0) 1727 810333
E adam@adworksdesign.co.uk jamie@adworksdesign.co.uk jonathan@adworksdesign.co.uk
adworksdesign.co.uk
