Augmented Insights System helps you anticipate and shape business future based on data & analytics

1. Data to Business Outcomes: Shaping the
Future and Anticipating What’s Next

2. An “always-on” society
empowered by
unprecedented
access to information
Transition from knowledge
stocks to knowledge flows
to innovate and create
competitive advantage
”Shape-shifting”
consumer obsessed with
trends, personal value
and “not missing out”
An aging population,
increasing urbanization,
exploding migration and
evolving gender parity
Transitioning from centers
of labor and production to
consumption-oriented
economies
Redefining business
models, disrupting value
chains and creating entirely
new consumer categories
Shifting
Demographics
Emerging
Markets
New Waves
of Enterprises
Technological
Literacy
Fickle
Demand Chain
Redefinition of the
Knowledge Economy
Macro forces are driving complex, non-linear and data
intense decision-making

3. $6.2T
of consumer spending is in
constant play due to
accelerated and constantly-
shifting brand affinity
Accenture
Creating a real challenge

4. Everybody require the ability
to Anticipate and Respond
to constant change

6. 90% of
data
is noise
It’s disparate, unconnected and
is unactionable

7. Traditional
Approaches
Inadequate
Conventional big data
strategies typically
don’t democratize
knowledge within the
organization and
throughout its value
chain for optimal
decisions
Companies
Cannot
Respond
Limited internal
ability to curate
“smart data” from
digital/analog big
data noise and
create meaningful
insights that impact
business results
Uncovering Unified
Decision Paths
Proving Elusive
Poor linkage between
insights discovery via
alternative data sources,
business value
opportunities derived using
internal data sets and the
modern decision journeys

8. New World
Big Data
Internal Data Analysis
Understand the Past: Rearview Mirror
Confined to a Few
Big Insights
+Alternative Data Intelligence
Shape the Future: Anticipate Next Move
Unifying Insights System
Old World
Democratized Knowledge Throughout Value ChainInformation Arbitrage
Enhanced Analog Digital-First

9. Can your people, processes and systems unite to uncover meaningful signals?
Does your “smart” data lake encompass all relevant internal and external sources?Comprehensive
Empathetic
Accurate
Timely
Are your data sources reliable, validated and statistically relevant?
Are your insights delivered at the right time for maximum impact?
Aligned Are your insights tied to business value objectives and outcomes?
Available Are these insights democratized throughout your business and value chain?
6 guiding principles drive high definition enterprises

10. Market Consumer
Product/
Merchandizing Context
Your Own Data
Unify Data
Streams
Activate
Insights
Share Knowledge
Smarter Decisions
Augmented Insights System Optimizes Business Outcomes

11. Awareness Consideration Purchase Experience Loyalty Expansion
PR
Radio
TV
Print
Outdoor
Word-of-
mouth
Online Display
Search
Paid Content
Email
Web Sites/Landing Pages
Social Media
3rd Party Sites
Direct Mail
Store
Agent
Mobile App
Web Site
Marketplace
Community
Chat
Twitter/Social
Call Center
Coupons
Mailings
Mobile Coupons
Loyalty Program
Email
Special Offers
Digital Touchpoints
Physical Touchpoints
Example: Augmented Insights eases navigation across the
unified path to purchase

12. CONSIDERATION
AWARENESS PURCHASE
EXPERIENCE
Discover channel migration
patterns, customer disposition
(new, lost, returning) and
category growth trends
LOYALTY
Uncover omnichannel
product, price, promotion
and offering power
benchmarks along with
understanding of share in
play/growth factors
Understand the “whys”
of consumer
experience, sentiment
and satisfaction levels
Monitor potential
competitive switching,
substitution and
alternatives
Determine fallout from under-
met, under-valued or under-
addressed consumer needs
for future growth strategies
Analyze receipts,
shopping carts, market
baskets and returns to
determine need for “whole
product” renovation
Consolidate affinity
traits/attributes and
amplify via preferred
channels and offers
ADVOCATE
Ultimately uncovering views into the consumer decision
journey

13. Providing “High-Definition”
that allows you to anticipate and respond to a rapidly changing and
highly personalized decision journeys
Democratizing Intelligence
Within your enterprise and throughout your value chain to
put insights in the hands of everyone who can utilize them
Driving Smarter Decisions
via signals embedded in massive volumes of analog, digital and
alternative Big Data noise that can be utilized to drive business growth
Augmented Insights System creates value by

14. Hari Kalahasti
Head of Products & Solutions Portfolio
#hkalahasti