Marjorie ferguson’s facial expression theory

1. Marjorie Ferguson’s facial
expression theory
And why magazines use it

2. Explanation
Marjorie Ferguson has separated the facial expressions
cover models use into 4 sections:
 The Chocolate Box
 The Invitational
 The Super-Smiler
 The Romantic/ Sexual

3. Chocolate Box
The “chocolate box” facial expression shows innocence
and kindness through a friendly, warm smile. The name
“chocolate box” suggests this.

4. Invitational
This shows mischief and mystery. This pose usually has
the model facing away and a slight hint of a smile

5. Super- Smiler
Shows an arrogant “look at me” attitude through a
care-free, toothy smile

6. Romantic or sexual
Not smiling, two people. Shows availability.