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...and why we are wanting you to become our competitor
Start your own
digital agency
Why are we
doing this?
It's a matter of credibility for digital marketing.
Want to
advertise on
radio?
Want to
advertise on
television?
Want to
advertise in a
newspaper?
Want to do
digital
marketing?
CAPTOVATE
Starts at $6,600 - average is $15,000
CLICKSTARTER
Starts at $1200 - average is $2400
FREELANCER/SIDE-GIGGER
Starts at ? Avergae is... who knows?
Want to get
someone to
build you a
website?
SLIM DIGITAL
Starts at $5000 - average is $12,000
SAM'S WEBSITES
Starts at $3500 - average is $7500
CAPTOVATE
Starts at $1500 a week
CLICKSTARTER
Starts at $230 a week
FREELANCER/SIDE-GIGGER
Starts at... a case of beer?
Want to get
someone to
do your social
media?
DASH
Starts at $1800 a week
SAM'S WEBSITES
Starts at $500 a week
How does a
business know
what is right...
or a rip-off?
Especially when there are so many options,
pricing points and such confusing language.
That's the
problem...
what's the
solution?
How we
did it
THE RIGHT
SYSTEMS
Use systems to handle the stuff
that matters most - and scale
them up as you get bigger.
PARTNER UP
WITH BIG NAMES
You might not have the resources
of big names, but you can use
those names as leverage.
START WITH A
MVP
While it's tempting to go for
perfect... you'll build a business
by going for operational.
NETWORK LIKE
CRAZY
You're not going to advertise
your way to success without lots
of money. So join networks.
Decide what
model you
want to have
INDIVIDUAL FREELANCER
WITH OUTSOURCED HELP
AND NO PHYSICAL PRESENCE.
FULL AGENCY WITH STAFF,
OFFICE SPACE AND A
PHYSICAL PRESENCE.
FREELANCE
FULL CONTROL. START. STOP.
GROW. THROTTLE. WORK FROM
THE BEACH IN BALI.
YOU HIT YOUR LIMIT VERY
QUICKLY AND WILL SAY A LOT OF
NO TO A LOT OF PEOPLE (&
MONEY)
AGENCY
MUCH BIGGER CAPACITY. TRUST.
CREDIBILITY. OWNED RESOURCES.
MULTIPLE PRODUCT LINES.
STAFF COSTS. ADMIN. CASHFLOW
ISSUES. YOU WILL NEED TO TAKE
YOUR HANDS OFF THE TOOLS.
What model feels best
to you?
THE REALITY
IT'S VERY HARD WORK.
THERE'S NO SHORTCUT TO BALI.
THIS WILL BE YOUR LIFE FOR A WHILE.
01 MVP
MINIMUM VIABLE
PRODUCT
Start with the most simple
and easy thing that is
workable. Then iterate until
you get to a better product.
WEBSITES USING JOOMLA
I had done those for 10 years
GOOGLE ADS
I knew how to use the system and how to optimise
for good click through rates
SOCIAL MEDIA MANAGEMENT
I had done this in a previous job and knew my way
around FB, Insta, LinkedIn and Pinterest already
Our MVP
in 2016
What can you do
yourself?
SO YOU DON'T HAVE TO
PAY OTHERS
GRAPHIC DESIGN
I could do it, but was slow.
IT, EMAIL & CONNECTIVITY
I could support myself, but not really support
others.
ACCESS TO POTENTIAL CLIENTS
I had a very small network, had little access to
businesses and couldn't afford advertising.
Our gaps
in 2016
What are the gaps in
your skills?
THAT YOU MAY NEED TO
FIND PARTNERS FOR
02 NETORKING
MIXING WITH PEOPLE
WHO CAN LINK YOU TO
CUSTOMERS
Start with what you already
do, then stretch out to
industries that match your
skillset (and that need you!)
FAMILY
Didn't know any businesses, really
FRIENDS
Some were small business owners, some were
connected to bigger business owners
LOCALLY
I was in a location with a lot of business networks
My
network
in 2016
What networks are
you in now?
Networks
we are now
part of
What networks can
you aim for?
03 PARTNER UP
WHO CAN HELP YOU OUT,
OR CONNECT YOU?
Who has the skills, reach or
cerdibility you need?
My
partners
in 2016
What partners or
credentials do you
have?
Our partners
& credentials
now
What partners or
credentials can you
aim for?
04 SYSTEMS
TRACK EVERYTHING!
You need to track customers,
workflow, money and
marketing activity.
My
systems
in 2016
What systems do you
have now?
What
systems
you need
A web building system like
Wordpress, Wix, etc
A social media management
system like Buffer, Hootsuite,
Sendible, etc
A Customer Relationship
System like Hubspot, etc
A workflow management
system like Trello
What systems could
you get?
How to start your own digital agency

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