A presentation by Edan Gelt for the Indiana Land and Title Association - offering techniques to brand yourself or company on a budget. Branding doesn't stop at creating a logo or vision - it starts there but truly branding touches all aspects of the sales process. Branding is the overall experience of the public when interacting with a business - as a client, customer, social media follower or mere observer. A brand is a person's perception of a product, service, experience or organization.
2. Edan Gelt, CMD MBA
25 Years of Marketing Experience
Real Estate (commercial & residential)
Title
Mortgage
Entertainment Venues
Small Business Services
Retail
Events
Fractional CMO | Marketing Agency Founder
Entrepreneur
Real estate investor
Award Winning Marketing Executive
3. AGENDA
What branding is
How to define your brand
Creating a visual identity
Graphics
Developing an online presence
Creating engaging content
Building relationships (and why)
Leveraging your company for brand growth
Creating an action plan
7. BRANDING IS...
the overall experience of the
public when interacting with
a business - as a client,
customer, social media
follower, or mere observer
23. WHAT’S A STAR WORTH?
9% increase in revenue for
1-star increase in rating
-Harvard Business Review
24. Full Business Name
Business hours
Service areas
Photos of your business location
Testimonials & Reviews
Post status updates
Get reviews (email, automate, text, ask)
Keep your listing up to date to look your best!
25. MAINTAIN YOUR WEBSITE
Be sure that your website looks modern and includes
updated data. You should include a bio, testimonials from
happy clients and nice visuals
26. ■Develop your Facebook, Instagram, LinkedIn, X to be
(personally) and professionally acceptable.
■There is a fine line between being too open and not
being open enough — always keep your audience in
mind.
■Using social media is just as much about listening and
engaging in other conversations as it is about posting
your own.
■Content Concerns? Create a separate business
persona if multiple users are representing the brand
USE SOCIAL MEDIA
27. WHAT DO I POST ON
SOCIAL MEDIA AND
WHERE CAN I FIND IT?
39. USE PR:
Do something media worthy
WITH your clients, make them
the hero, get media coverage!
Ideas: Raise funds, first
responder lunches, create a
scholarship, etc.