1. CONTEST: SNAP! Orlando Tickets
• Leveraged multiple wake athletes to push
giveaway and increase reach.
• Consumers had to repost photo and follow
@redbullORL.
• Several high quality photos - Fit Instagram/
Twitter platforms.
• Giveaway is easier for legal.
• Little effort required – pro vs. con

2. @redbullORL
Instagram gained 60+
followers
@redbullORL Twitter
gained 30+ followers

3. @adam_errington: 6,553 Followers
Snap! Oralndo Post: 500+ Likes and 7 Chain Posts
Winner: @bechmie

4. @adamerrington: 15 RT, 6 FAV
@dirtymikedowdy: 7 RT, 1 FAV
Winner: @marxinurface

5. CONTEST: #WoodStixWings
• Collaboration with 2 local industry accounts –
WoodRoze and BoardStix
• Consumers had to follow all accounts, repost
photo and tag #WoodStixWings
• Inclusion of “GIVEAWAY” in image wasn’t on
strategy but encouraged more interactions (200+
entries/reposts)
• Additional partnership opportunities

7. Winner Interaction

8. CONTEST: #EDCOrlando VIP Tickets
• Theme: What would you do with EDC tickets?
What would you wear? Who would you see?
• Consumers had to follow account, #EDCOrlando
and respond to entry.
• Several high quality photos/content - fit
Instagram/Twitter platforms.
• Additional third party accounts pushing contest –
UCF Party Tutor and Full Sail University

9. @redbullORL
Instagram gained 60+
followers
@redbullORL Twitter
gained 150+ followers

10. Instagram Call for Entries and Winner Announcements

11. Twitter Call for
Entries and
Interactions

12. Consumer Interactions/Entries

13. Consumer Interactions/Entries

14. THIRD PARTY: Doorstep Delivery

15. THIRD PARTY: Drink Drivers

16. THIRD PARTY: SURE Motorsports

17. THIRD PARTY: WoodRoze

18. THIRD PARTY: WoodRoze

19. THIRD PARTY: UCF Party Tutor