2. Drive trial and awareness of
Red Bull Yellow Edition with bar staff
and industry tastemakers around key
BU moments – Mardi Gras, SXSW, and
Miami Music Week

3. MONDAY, FEBRUARY 23
@redbull504

4. MANNIE FRESH

5. 625INDUSTRY TASTEMAKERS
2352 CANS CONSUMED – 3.7 CPC

6. MONDAY, MARCH 2
@redbullatx

7. ANAMANAGUCHI

8. 480INDUSTRY TASTEMAKERS
1512CANS CONSUMED – 3.15CPC

9. MONDAY, MARCH 9
@redbullmiami

10. DJ IRIE

11. DJJAZZYJEFF

12. 916INDUSTRY TASTEMAKERS
2160 CANS CONSUMED – 2.4 CPC

13. 1500 2021
100 150
2.91.0
ACCOUNTS
REPRESENTED ACCOUNTS REPRESENTED
PLUS
GOALS
ACTUALS
INDUSTRY
STAFF AND
NIGHTLIFE
TASTEMAKERS
INDUSTRY
STAFF AND
NIGHTLIFE
TASTEMAKERS
PER CAP PER CAP

14. 720
@REDBULL504
@REDBULLATX
@REDBULLMIAMI
TOTAL
MENTIONS
OF #HELLOYELLOW
TOTAL
ENGAGEMENTS
TOTAL
NEW FOLLOWERS
1761 46077
DIGITAL
HIGHLIGHTS

15. THANK YOU