1. RED BULL BC
ONE QUALIFIER
ACTIVATION
PLAN
June 7, 2014
4PM – MIDNIGHT
Full Sail LIVE
2. WINGS TEAM SAMPLING
• Market Blitz: May 20th – June 7th
• 3 Minis/12 WTMS
• 2 Missions Everyday
• 5 Hour Missions
• 240+ Cans/Mission
• Examples of Targeted Sampling Opps Include:
• Rollins Dance School, UCF Dance School, Valencia Dance
School, UCF Elements Hip Hop Club, Studio K and Allure
• Upcoming Hip Hop Events: Mex and Illz
• In addition Mex will have a street team promoting event
locally and regionally
3. WINGS TEAM SAMPLING
• Starting May 20th incorporate into following sampling occasions:
– Sports
• Cyphers, Basketball leagues, Orlando Predators, Orlando City Soccer, Summer Soccer leagues
– Stay Fit
• Gyms & alternative fitness centers, dance studios, dance troops, Orange Theory Fitness, Yoga Studios.
– Party
• Downtown, Orlando, Thornton Park, College Park, Mills 50 District, Stardust/Red Light Red Light,
UCF, Waterford
– At Work
• Agencies (creative, entertainment, sports, talent), Media (TV production, editors, journalists, bloggers),
Lifestyle Brand HQs & retail locations, High end barber shops, Trendy shopping districts / “Main
Street”, Recording Studios, Photography Studios
• ORL, TPA and JAX WT’s will be targeting every bboy jam, sneaker shop,
record store and dance studio in the Florida from now until June 7th
4. FORBS/OLS
• Local and National Twitter Personalities to include:
• Local - Culture Climax, Full Sail, Central Florida Top Five, Whats2hot,
Downtown Orlando, Awaken Magazine, La Palm, Dub Era,
Mydailyblog, The Bboy Spot, Galactic G, Brims Skins, Orlando Style
Magazine, La Loca, etc.
• National - Full Sail, Campus Talk
• Bboys: Participants and Red Bull Athletes
• MC: Madd Illz (Grind Time Now)
• Our Show
• Fusik
• Social Media Giveaways: BC One Gift Packs
– Red Bull BC One hat, t-shirt and draw string bag
– Add Brim Skins – Maddz Illz, Whats2hot, La Loca, The Bboy Spot, Red
Bull ORL, Conchus, Full Sail, Hercampus, DubEra, Anything from Mex??
5. MEDIA
• Radio Opportunities:
– Our Show (live broadcast from BC One)
– WPKR – Reach out to Daniel
– SBK Live
– La Loca on 95.3
• Print Opportunities:
– Axis Magazine
– Orlando Weekly
• TV Opportunities: Jack and Casey (Full Sail)
– Daily Buzz
– Additional leads?
6. INDIRECT SAMPLING
• Hotels activations – Does Full Sail have any hotels they always
use? Hilton Garden Inn
• Red Bull w/Bboy Spot Order online?
• Doorstep Delivery – BC Flyer with Four Pack
• Brim Skins and Bboy Spot Giveaway Package and/or BC 1 Flyer
and Red Bull Cans with everyone purchase
• @UCF_PartyTutor
• Are there any local endemic shops we could indirect sample for
Bboys?
• Mex – List of places your street team is reaching?
7. GUERRILLA MARKETING
Place large Eiffel Towers (think Air Drop style) as if they were
public art installations. Have Bboy image in front with
informational plaque or info on tower itself. Perhaps there’s a
surprise for anyone who posts it on social media.
– Downtown Orlando – Lake Eola
• High traffic after work and on weekends especially Sunday Farmer’s Market
– UCF – Gym
• Target collegiate. Gym has consistent traffic even in the summer months.
– Full Sail – Full Sail Live
• Place near Full Sail Live or other locations on campus
– Winter Park – Park Ave
• High traffic during Happy Hours and weekends
9. #WINGSTOWALLS MURAL SERIES
" The goal of the #WingstoWalls mural series is to
provide a platform to showcase Orlando talent
" Three part murals series
" DJ (Red Bull Thre3Style) January
" Bboys (Red Bull BC One) May
" Live Music (Red Bull Sound Select)
September
" Partnership with the Mills 50 District
10. LOCATION FOR MURAL
" Located in the Mills 50 District (Close to the intersection
of Mills and East Colonial)
" Across from the new Snap! Gallery Space
" Little Saigon: 1106 E Colonial Dr, Orlando, FL 32803-4636
11. " National working muralist,
illustrator and fine artist now
residing in Orlando.
" Voted 2013 Artist of the year
by Orlando Weekly
" His work has been seen in cities
across the country, and has
included commissioned work
for clients such as MTV,
Gibson Guitars, Hard Rock
Hotel and Disney.
" Follow @spearlife on Twitter
and instagram
" Visit www.spearlife.com
ARTIST: ANDREW SPEAR
12. TIMELINE
May 24th: Wall prepped and primed.
May 26th: Andrew begins painting.
May 27th: Bboy Meeting – Social Media Contest Breakdown.
May 27th: Teaser #WingsToWalls photos – Andrew painting.
May 27th: Bios/Photo/Facebook Event invite for Bboys participating
in battle are due for Instagram posts.
May 28th: Introduce four Bboys and when voting begins.
May 29th: Bboys will receive all needed materials via email at NOON
– Contest begins!
May 29th: The voting begins NOON and will run thru June 2nd (5
days)
June 2nd: Voting ends NOON – Winner will be relayed to Andrew
for final painting.
During voting we will be pushing out through additional accounts: Snap/
Patrick, Orlando Weekly/Art Director, Jai Gallery, Orange Studios, Colab,
Central Florida Top 5, Axis, Dj WingsToWalls, Mills 50, Nike/Shoe
Company
13. PRE COMPETITION
" (5/22) #ThrowBack Thursdays - #TBT will highlight images from
the past BC One qualifiers in Orlando.
" (5/23) FlashbackFridays – Similar to #TBT will highlight images
from the past #RBDC1 in Orlando.
" (5/24) #SavetheDate Saturday: Full post on RB BC 1 going down
one week from today.
" (5/26) #MotivationMonday – Pull from quotes on @RBBC1 account.
" (5/27) #TuesDoList Tuesday – Check out the Bboy Profiles and vote
for your favorite for the #WingsToWalls Mural starting Thursday.
" (5/28) – (6/2) - #WingsToWalls Competition Conversation
14. VOTING" Rules
• Voting Beings – Thursday (Noon), May 29th as soon as you
receive the email with your #WingsToWalls materials.
• Voting Ends – Monday (Noon), June 2nd
" How will people vote?
• Headshots from previous photo shoot will be created for the
purpose of sharing.
• Voting will take place one platform Instagram.
• Facebook/Twitter is strongly encouraged to get the word out
about the competition but isn’t reliable enough to track the
votes.
• Each DJ photo posted and hashtagged with #WingsToWalls
and @redbullORL will count as one vote.
• Accounts started prior to May 22nd will not be included.
15. VOTING MATERIALS
" Examples of resources we will make available for you:
" Headshots
" Press Release
" Additional Photos to Share
" Prescripted Tweets and Instagrams as a guide. Creativity is strongly
encouraged!
" Gain the support of your community!
" Work with your local, national or international blogs
" Reach out to media outlets
" Stop by and take a few pictures of the mural in progress
" Get creative – The DJ that one the first mural spoke at his old high
school --- if he won, he would play their senior prom for free!
16. EXAMPLE SCRIPT
" ORLANDO I need your help! I have been selected as one of four
Bboys to compete to see who is #407’s favorite. The winner will be
painted by local legend @spearlife on a wall in the #Mills50District.
Voting is easy, just follow the steps below:
" 1. Follow @redbullORL to stay updated as this competition
comes to life!
" 2. Repost this photo (of your favorite #Orlando Bboys)
" 3. Hastag #WingsToWalls
" 4. That’s it!
" Want to see this beautiful mug up on a wall in @Mills50? RT to
support me in the #WingsToWalls Bboy competition! Details here:
http://win.gs/1eYDzW8
17. VOTING
" Facebook Link to include in Tweets that will provide details you
cannot add on Instagram:
" http://win.gs/1eYDzW8
" https://www.facebook.com/events/521376937960649/
" Simple breakdown for the rules in your post. Feel free to add you
own personal style!
" 1. Follow @redbullORL to stay updated as this competition
comes to life!
" 2. Repost this photo (of your favorite #Orlando BBoy.)
" 3. Hastag #WingsToWalls
" 4. That’s it!
18. BBOY SOCIAL MEDIA
YNot
@ (Twitter)
@ (Instgram)
Victor
@ (Twitter)
@ (instagram)
Keebz
@ (Twitter)
@ (Instagram)
The Bboy Spot
@TheBBoySpot(Twitter)
@TheBboySpot (Instagram)
Madd Illz
@ (Twitter)
@ (Instagram)
TungFu
@ (Twitter)
@ (Instagram)
