The document discusses key metrics and insights around participant enrollment and retention in a medical research program. It provides data on the number of accounts created, appointments scheduled and kept at each stage of the enrollment journey. Charts show breakdowns of participants by source and trends over time to help understand what outreach tactics and sources are most effective. Flexible scheduling, trusted voices, and different levels of tech assistance are identified as important for addressing concerns and facilitating participation.

1. Learn more about the My
Medical Minutes e-
newsletter
Consistent communication
encourages participants to
keep appointments.
Flexibility and availability
are the keys to scheduling
appointments with
participants.
Trusted voices and
demographic statistics are
vital tools when addressing
participant’s EHR data
concerns.
Participants require
different levels of tech
assistance during the
consent process.
Advertising and community
events facilitate account
creation.
INSIGHTS
ACCOUNT
CREATED
PRIMARY
CONSENT
EHR DATA
CONSENT
CORE
PPIS
SCHEDULED
APPOINTMENT
KEPT APPOINTMENT /
CORE PARTICIPANT
COMPLETIONS
DROP OFFS
*Estimated
17%
STOPPED HERE
17%
STOPPED HERE
9%
STOPPED HERE
1%
STOPPED HERE
1%
STOPPED HERE
342 K 286 K 247 K 238K 224 K* 221 K
/ 1,000,000
MARKETING
& OUTREACH
ENROLLMENT
JOURNEY
DASHBOARD
Learning
Center
DATA RANGE
PROGRAM TO DATE
CUSTOM
May 6, 2017 Jan 31, 2020
FROM TO
< BACK TO DASHBOARD
Enrollment Journey
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2. Learn more about the My
Medical Minutes e-
newsletter
Consistent communication
encourages participants to
keep appointments.
Flexibility and availability
are the keys to scheduling
appointments with
participants.
Trusted voices and
demographic statistics are
vital tools when addressing
participant’s EHR data
concerns.
Participants require
different levels of tech
assistance during the
consent process.
Advertising and community
events facilitate account
creation.
INSIGHTS
ACCOUNT
CREATED
PRIMARY
CONSENT
EHR DATA
CONSENT
CORE
PPIS
SCHEDULED
APPOINTMENT
KEPT APPOINTMENT /
CORE PARTICIPANT
COMPLETIONS
DROP OFFS
*Estimated
15%
STOPPED HERE
18%
STOPPED HERE
10%
STOPPED HERE
2%
STOPPED HERE
3%
STOPPED HERE
3,816 3,340 3,110 3,021 2,958*
2,861
MARKETING
& OUTREACH
ENROLLMENT
JOURNEY
DASHBOARD
Learning
Center
Nov 1, 2019 Dec 31, 2019
FROM
DATE RANGE TO
PROGRAM TO DATE
CUSTOM
< BACK TO DASHBOARD
Enrollment Journey
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Please take this 5-minute survey or email us at data@wondros.com.
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3. 32K
impressions
4
accounts
created
40%
conversion
rate
MADISON, WI
TOP CONVERTER
424K
impressions
5
accounts
created
1.4%
conversion
rate
NEW YORK, NY
MOST IMPRESSIONS
Magenta circles indicate above average conversion rate (4.6%+)
Showing all metros with 1 or more conversions
ACCOUNTS
FROM CAMPAIGN
34
3.6%
OF WEEK’S
PROGRAM TOTAL
VISITS
690
CTR
0.12%
IMPRESSIONS
572 K
210K
impressions
14
accounts created
9%
conversion rate
LOS ANGELES,
CA
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MARKETING
& OUTREACH
ENROLLMENT
JOURNEY
DASHBOARD
Learning
Center
Nov 1, 2019 Dec 31, 2019
FROM
DATA RANGE TO
PROGRAM TO DATE
CUSTOM
< BACK TO DASHBOARD
Top Campaigns & Digital Comms
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(National Paid Media Only)
ACCOUNT
CREATED
This animated banner was the best
performer in the Baltimore paid
media campaign, **% click through
rate.
ACCOUNT
CREATED
All of Us New York City’s media
campaign was launched with a wide-
reaching transit campaign. This series
of banners achieved a $** Cost per
Aquisition.
All of Us New York City’s mobile
banners achieved a **% click through
rate.
High Performing Assets

4. MARKETING
& OUTREACH
ENROLLMENT
JOURNEY
DASHBOARD
Learning
Center
Oct 28, 2019 Nov 3, 2019
FROM
DATA RANGE TO
CUSTOM
PROGRAM TO DATE
< BACK TO DASHBOARD
PR & Comms Activity
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8
OWNED
81
EARNED
MENTIONS
89
TOTAL BRAND
ENGAGEMENTS 200
196K
OWNED
193K
EARNED
REACH
389K
Facebook: Our Weekend Reading
content series continues to drive
engagement from our social
community. This post reached an
audience of almost 14k (also
supported with paid media).
Twitter: An engaging graphic
driving to compelling information
made this one of our strongest
performing tweets of the month,
with over 7.4k impressions.
High Performing Social Posts

5. MARKETING
& OUTREACH
ENROLLMENT
JOURNEY
DASHBOARD
Learning
Center
< BACK TO DASHBOARD
Tactics, Methods & Assets
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Learn more about the My Medical
Minutes e-newsletter
Consistent communication encourages
participants to keep appointments.
Flexibility and availability are the keys
to scheduling appointments with
participants.
Trusted voices and demographic
statistics are vital tools when addressing
participant’s EHR data concerns.
Participants require different levels of
tech assistance during the consent
process.
Advertising and community events
facilitate account creation.

6. UNPAIRED
60,508
participants 75.8%
HPO
17,642
participants 22.1%
FQHC
239
participants 0.3%
DV
1,298
participants 1.6%
VA
120
participants 0.2%
Participant Stopped at the Account Created Step
60,508
120
239
783
970
1,187
1,161
1,298
1,628
1,819
1,814
1,981
2,006
4,293
TACH
NE
CA
PITT
AZ
IL
DV
NY
WI
STRN
SEEC
FQHC
VA
UNPAIRED
SOURCES WITH PEOPLE
AT THIS STEP
60,508
UNPAIRED
(NO ATTRIBUTION YET)
4,293
at this step
TRANS-AMERICA
CONSORTIUM
AT THIS STEP
79,807
MARKETING
& OUTREACH
ENROLLMENT
JOURNEY
DASHBOARD
Learning
Center
Oct 28, 2019 Nov 3, 2019
FROM
DATA RANGE TO
CUSTOM
PROGRAM TO DATE
< BACK TO ENROLLMENT JOURNEY
Accounts Created
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Enrollment Source

7. RAMPING UP: circle with up arrow indicates weekly gains higher than all time program average
2,805
3,599
7,541
9,409
14,749
17,383
17,834
21,322
21,555
22,023
23,301
25,862
35,337
TOP PERFORMERS
AZ
CA
IL
PITT
NY
TACH
NE
STRN
SEEC
WI
FQHC
DV
VA
1,000,000
TOTAL GOAL
HPO
208,775
participants 93.7%
FQHC
7,541
participants 3.4%
DV
3,599
participants 1.6%
VA
2,805
participants 1.3%
222,737
MARKETING
& OUTREACH
ENROLLMENT
JOURNEY
DASHBOARD
Learning
Center
Nov 1, 2019 Dec 31, 2019
FROM
DATA RANGE TO
PROGRAM TO DATE
CUSTOM
< BACK TO ENROLLMENT JOURNEY
Kept Appointments / Core Participants
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Run Rate
HPO FQHC DV VA
CORE PARTICIPANTS
PER DAY
1,000K
500K
2018 2020 2025 2027
YEAR
CORE
PARTICIPANTS
544 544
(2 years early)
PROGRAM GOAL MET
MAY 2025
1,000,000 CORE
PARTICIPANTS BY